Outreach That Works: Quality, Relevance, and Relationship-Building with Becky Hipkiss

Amanda Rosevear, host and General Manager of ALF Insight, chats to Becky Hipkiss, who leads new business at marketing agency, We Are Futures.In 2025 Becky was named as BD100’s Rising Star with judges citing her "purpose-driven mindset, tenacity and clear results" and in this conversation, she shares her expertise on effective outreach strategies, relationship building, and pipeline health.Discover practical tips on how to cut through digital noise and build meaningful connections that lead to long-term success.00:00 Welcome and Guest Intro01:27 Bad Outreach Red Flags03:59 Channels That Cut Through06:57 Email vs LinkedIn Messaging10:41 Creating Cut Through13:04 Building a Flexible Framework18:22 Staying Top of Mind23:06 Pipeline Roles and Relationship Equity27:16 Metrics That Matter30:22 Personalisation at Scale33:32 Team GB Outreach Win Story38:55 Quick Fire Questions42:48 Wrap Up and Key TakeawaysIf you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.