What Growth Really Means with Oya Mustafa

Host and General Manager of ALF Insight, Amanda Rosevear, chats with Oya Mustafa, the newly appointed Head of Partnership Innovation at Chelsea FC, and former Chief Growth Officer at Not Normal Group, about how to approach growth intentionally and mistakes to avoid. Oya tells us why it’s important to understand and analyse your data and define the meaning of growth before chasing new business and why you should prioritise efficiency over simply being busy.  She also shares the four sales personas she’s created – the tree shaker, the pirate, the transformer and the unicorn. Which one are you? Oya also advises how to avoid key blockers including emotional attachment to the wrong opportunities and the qualities you need to master sustained growth.  Plus find out about Oya’s listener challenge as she reminds you to ask, “what kind of growth are we actually trying to create?” 00:00 Welcome and Guest Intro01:31 What Growth Really Means03:21 Oya’s Four BD Personas06:28 Start with the Numbers12:47 Intentionality and Alignment16:14 Blockers to Growth Plans18:22 Sustaining Focus Over Time22:54 Everyone Owns Growth25:52 Growth vs Sales Explained28:53 Quickfire Questions32:29 One Thing to Start Today34:25 Wrap Up and Listener ChallengeIf you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.