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NursePreneur Academy: Daily Summaries Delivered
by Liam Caswell
NursePreneur Academy Podcast: Empowering Nurses to Build Profitable Businesses Beyond the Bedside Welcome to the NursePreneur Academy Podcast, the ultimate destination for nurses ready to leverage their expertise and step into entrepreneurship. Hosted by Liam Caswell, this podcast is designed to help nurses transition from bedside to business by providing actionable strategies, inspiring stories, and proven roadmaps. In each episode, we dive deep into the four most common nurse-led business models—Nurse Coaching, Digital Products and Courses, Cosmetic Nursing, and IV Hydration. Whether you’re passionate about coaching others, creating impactful educational resources, or offering transformative wellness or aesthetic services, this podcast offers the tools and insights to help you succeed. What you'll discover: Step-by-step guides to starting and scaling your business. Real-life stories from successful nurse entrepreneurs. Expert advice on marketing, sales, and creating sustainable income. Practical tips to balance nursing and building your business. If you’re a nurse dreaming of freedom, flexibility, and a business that aligns with your passion, the NursePreneur Academy Podcast is your go-to resource. Get ready to learn how to create impact, earn uncapped income, and build the career of your dreams.
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- 3 weeks ago14 min
How to Scale Your Nurse Coaching Offer to $20K Months (Without Burnout)
Want to scale your nurse coaching business towards consistent $20K months?In this episode, learn how to assess and optimise your existing nurse coaching offer using the Offer Prescription™.If you’re already generating sales but every new client creates more work, your offer might be sellable without being scalable.I’ll walk you through three checks to identify what needs to change:• Make your offer scalable through sustainable pricing, capacity and delivery.• Position and package your expertise around the transformation your clients want.• Re-prescribe your existing offer using real buyer feedback and warm relationships.Book your 1:1 Free Scaling Prescription™ call to discuss your business: https://www.nursepreneur.academy/cons...I’m Liam Caswell, founder of NursePreneur Academy. I help established nurse coaches and experts build simple, repeatable offer, sales and lead generation systems so they can grow their businesses and make nursing optional.Individual examples shared in this video are not guarantees of income or results.Register for our Scaling Prescription WorkshopsAustralian/NZ and UK event here. USA/Canada event here. Click the link to register for the latest workshop!Book a Scaling Prescription Call to discuss how we can scale your business 👇 https://www.nursepreneur.academy/consult-oCONNECT WITH ME📲 Follow me on Instagram @liamgcaswell_📩 Got an aha moment from this episode? I’d love to hear from you!Email: hello@liamcaswell.comIf you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.
- Aug 4, 20268 min
The Price of Admission to Success as a NursePreneur
What if the price of admission to the success and dreams you desire, is befriending the very emotions, thoughts and fears that are keeping you stuck?This is an excerpt from a download I received, and shared with our NPA nurses inside the NPA this week. I thought it would benefit you too.Host Liam Caswell shares reflections on why becoming the best in a niche can be simple without going viral or being famous: most people won’t do the work success requires.He explains how self-doubt and discomfort are normal physiological responses when building something new, and that waiting to feel comfortable will delay results.Liam emphasises that growth, income, freedom, and impact come from showing up, doing reps, failing, learning, and collecting evidence to challenge disbelief, because transformation requires leaving comfort zones.He encourages nurses to follow their inner nudge, reject conformity, and reframe hard times as necessary lessons, ending with the belief that “when you do hard things, life gets easy,”.00:00 Welcome to Nursepreneur00:56 Why Success Is Simple01:55 Your Brain and Discomfort03:08 Do the Work Anyway04:55 Called to Break the Mould05:55 Do Hard Things07:23 Final Thoughts and Next Steps07:45 Bedside Escape PlanJoin the NPA🚀 Want to start your own nurse-led business with the skills you already got?Sign up to our NPA Trial here!CONNECT WITH ME📲 Follow me on Instagram: @nursepreneuracademy📩 Got an aha moment from this episode? I’d love to hear from you!Email: hello@liamcaswell.comIf you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.
- Jul 29, 202621 min
AHPRA Deregistering, Identity Shifts, and Embracing the Messy Middle
It's been a hot minute, lets reconnect and let you know whats been happening!00:00 Welcome Back Update00:57 Messy Mobile Recording01:57 Why I Started Podcasting02:24 Deregistering From Nursing05:31 Freedom Fear And Proof07:51 Discomfort Is The Price11:03 Beginner Mindset And Reps15:02 Identity Shift This Year16:29 Reclaiming PossibilityFREE RESOURCES🚀 Want to start your own nurse-led business with the skills you already got?Check out our free resources and offers here. CONNECT WITH ME📲 Follow me on Instagram: @nursepreneuracademy📩 Got an aha moment from this episode? I’d love to hear from you!Email: hello@liamcaswell.comIf you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.
- Jun 4, 202636 min
The Power Of Self Investment - Lessons from NursePrenuership
In this episode titled "The Power of Self-Investment as a Nurseprenuer," I share the transformative impact of investing in yourself within your career and your nursing business.I define self-investment and highlight its significance in fostering personal and professional growth. Helping you to discover strategies to unlock your potential, leverage strengths, and embrace continuous learning and skill development.Building a supportive network of like-minded individuals and embracing failure and adaptability are key elements we discuss.Any money invested in your brain is worthwhile and 100% your responsibility to source the return!FREE RESOURCES🚀 Want to start your own nurse-led business with the skills you already got?Check out our free resources and offers here. CONNECT WITH ME📲 Follow me on Instagram: @nursepreneuracademy📩 Got an aha moment from this episode? I’d love to hear from you!Email: hello@liamcaswell.comIf you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.
- May 26, 202619 min
How Much Money Can You Make Online as a Nurse Entrepreneur? (And How Much Profit?)🌹
How much money can you actually make as a nurse entrepreneur? If you’re tired of the overtime grind and wondering whether it’s really possible to replace (or exceed) your nursing salary with an online or service-based business—you’re in for a wake-up call. In this episode, Liam breaks down the exact income potential across different nurse-led business models and walks you through the mindset shift that will transform your career forever. Spoiler alert: your income ceiling is way higher than you think.🎧 In This Episode, You’ll Learn:00:00 – Introduction: The Potential of Nurse EntrepreneurshipLiam shares his journey from senior RN to full-time six-figure business owner, and sets the stage for what’s truly possible when nurses bet on themselves.00:22 – Breaking Free from Traditional Nursing IncomeWhy we've been sold the lie that working more hours equals more money—and how that mindset is keeping us stuck.00:50 – Value Creation Over Time TradingHow the wealthiest people make money (and what nurses can learn from them).01:54 – Exploring Business Models and Profit MarginsA breakdown of nurse-led business models—from PDFs to VIP consulting—so you can see what’s viable for YOU.02:54 – Low Ticket Offers: Starting SmallThink mini-courses, PDFs, and memberships. Great for scaling—but not ideal for beginners without an audience. ($5–$500 range)06:04 – Mid Ticket Offers: Scaling UpExamples of $1,000–$5,000 group coaching or programs that can help you earn $25K+ per quarter with solid profit margins.08:31 – High Ticket Offers: Premium ServicesWhat it looks like to create a $10K+ signature offer and work with fewer clients for greater impact, freedom, and income.12:42 – Service-Based Business ModelsIV hydration, cosmetic nursing, and wellness clinics—real numbers, real talk on costs, clients, and pricing sustainably.14:55 – Mindset Shift: Charging What You're WorthYou’re not just delivering a session—you’re delivering transformation. Stop charging like a nurse. Start charging like a business owner.16:53 – Conclusion: Unlimited PotentialThere is no cap to what you can earn when you package your skills into a scalable offer that solves real problems.🚀 Call to Action:FREE RESOURCES🚀 Want to start your own nurse-led business with the skills you already got?Check out our free resources and offers here. CONNECT WITH ME📲 Follow me on Instagram: @nursepreneuracademy📩 Got an aha moment from this episode? I’d love to hear from you!Email: hello@liamcaswell.comIf you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.
- May 19, 202622 min
How Deanne Geddes Went from technophobe to building an online nurse coaching business and generating her first $6K
Deanne shares how, while completing her master’s and working as a student facilitator she loved, a difficult workplace and nervous system collapse forced her to step back, prompting her to start sharing support online and eventually create “Grad Nurse Coach.”After moving back to Brisbane and recovering her health, she joined MPA to turn her idea into a real business despite being a “tech phobe,” building functional Facebook and Instagram pages, joining student/new grad groups, setting up email funnels and a Stan Store, and improving copywriting.She discusses viral posts reaching 70,000+ views, emphasising impact over vanity metrics, and outlines her six-month “Thrive” program to build new grads’ capacity to navigate culture, shift work, and burnout prevention, growing from $0 calls to a $2,700 program while prioritising self-care and flexibility.00:00 Meet Deanne01:09 Burnout Sparks Idea03:01 Joining NPA03:25 Tech Setup Wins05:30 Viral Posts Lessons08:27 Consistency Repurposing09:32 Thrive Program Built11:33 Getting Clients Pricing13:35 Proud Self Care18:10 Advice Dream Bigger19:17 Wrap Up Next StepsFREE RESOURCES🚀 Want to start your own nurse-led business with the skills you already have?Explore more here & Join us here!CONNECT WITH ME📲 Follow me on Instagram: @nursepreneuracademy📩 Got an aha moment from this episode? I’d love to hear from you!Connect with our guests here: Deanne GeddesEmail: hello@liamcaswell.comIf you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.Mentioned in this episode:Join the May 2026 NPA Enrolment Here!Join the May 2026 NPA Enrolment Here!
- May 17, 202623 min
How Jodie Eade went from Nurse to Million Dollar Coach generating >$75K inside NPA
Jodie shares her path from returning to nursing later in life and struggling through a difficult graduate year to building her third business as a systems-focused business coach.After realising casual nursing required years of full-time work and feeling trapped, she explored other options, then—encouraged by her partner—chose to build a coaching business instead of working for others.Jodie explains how she helps service-based businesses improve the end-to-end client experience through operations, standard operating procedures, delegation, automation, and systems that can later integrate with AI, plus planning social content and strengthening customer service follow-up.She describes rapidly raising prices from low-cost sessions to audits starting at $2,000 and six-month coaching packages up to $20,000, alongside results like doubling a client’s turnover in three months and reaching a planned $1M milestone early.Jodie now works casual nursing and emphasises rest, life design, networking, and getting a coach.00:00 Meet Jodie00:14 Nursing to Grad Year01:42 Breaking Point Pivot02:53 First Million Dollar Win03:19 Networking Over Socials05:27 What a Systems Coach Does06:08 Client Experience Systems08:25 Nursing Skills in Business09:59 Pricing Journey to 20K 15:15 Going Casual Nursing16:33 Rest and Life Design18:51 Advice for Nurses19:41 Wrap Up CelebrationFREE RESOURCES🚀 Want to start your own nurse-led business with the skills you already have?Explore more here!CONNECT WITH ME📲 Follow me on Instagram: @nursepreneuracademy📩 Got an aha moment from this episode? I’d love to hear from you!Connect with our guests here: Jodie EadeEmail: hello@liamcaswell.comIf you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.Mentioned in this episode:Join the May 2026 NPA Enrolment Here!Join the May 2026 NPA Enrolment Here!
- May 14, 202617 min
How Michelle Deroubaix went from 46 Years of Nursing to Making $5K in a Week In her Online Business
Michelle, a nurse with 46+ years’ experience, shares why she joined the Nurse Entrepreneur Academy after running retreats and getting early clients but lacking a social media following.She discusses building confidence, leveraging existing assets like a 600+ email list, a website ranking on Google, and word-of-mouth, and learning scalable systems such as freebies and email marketing to work toward replacing her nursing salary.Michelle describes raising her prices to $3,000, recognizing the value of her expertise for new graduate nurses, and generating about $15,000 since joining, including a $5,000 week.She highlights new opportunities like speaking to 100 people at the National Eating Disorder Collaborative and facilitating workshops, plus personal breakthroughs in prioritising health, fitness, and self-care, and encourages nurses to start side hustles for variety and fulfillment.00:00 Michelle’s Journey Begins00:47 Why She Needed Support01:14 Visibility Leads to Speaking01:54 Charging What You’re Worth03:14 Mindset Behind Pricing06:01 Leveraging Hidden Assets07:17 Revenue and Leaving Nursing 08:18 Freedom and Flexibility10:54 The $5K Week Breakthrough12:30 Health and Fitness Upgrade14:18 Advice for Nurse Side Hustles14:51 Closing Thanks and Next StepsFREE RESOURCES🚀 Want to start your own nurse-led business with the skills you already have?Explore more here!CONNECT WITH ME📲 Follow me on Instagram: @nursepreneuracademy📩 Got an aha moment from this episode? I’d love to hear from you!Connect with our guests here: Michelle DeroubaixEmail: hello@liamcaswell.comIf you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast, The Nurse Break by Jackson Heilberg for real career stories, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.Mentioned in this episode:Join the May 2026 NPA Enrolment Here!
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About NursePreneur Academy
NursePreneur Academy Podcast: Empowering Nurses to Build Profitable Businesses Beyond the Bedside Welcome to the NursePreneur Academy Podcast, the ultimate destination for nurses ready to leverage their expertise and step into entrepreneurship. Hosted by Liam Caswell, this podcast is designed to help nurses transition from bedside to business by providing actionable strategies, inspiring stories, and proven roadmaps. In each episode, we dive deep into the four most common nurse-led business models—Nurse Coaching, Digital Products and Courses, Cosmetic Nursing, and IV Hydration. Whether you’re passionate about coaching others, creating impactful educational resources, or offering transformative wellness or aesthetic services, this podcast offers the tools and insights to help you succeed. What you'll discover: Step-by-step guides to starting and scaling your business. Real-life stories from successful nurse entrepreneurs. Expert advice on marketing, sales, and creating sustainable income. Practical tips to balance nursing and building your business. If you’re a nurse dreaming of freedom, flexibility, and a business that aligns with your passion, the NursePreneur Academy Podcast is your go-to resource. Get ready to learn how to create impact, earn uncapped income, and build the career of your dreams.
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Frequently Asked Questions
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