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Private Practice Playbook: Daily Summaries Delivered
by Practice Growth Institute
How do I grow my practice? How do I get more New Patients? Should I consider a corporate buyout? Can I actually turn my practice into a profits-producing machine? Whether you’re new to the Private Practice Industry, just graduated or are a seasoned Practitioner with decades of experience, this is the show for you. It will answer your questions, encourage you to think creatively and prove to you that any practice, in any city CAN grow. The Private Practice Playbook is an online resource for Dentists, Chiropractors, Surgeons, Orthodontists.... ANY Private Practitioner. Each episode is packed with actionable tips that are helping thousands of Doctors discover the true potential of their practice growth. This is your chance to learn from the #1 Private Practice Growth Strategist on how to shift your mindset, do the work and see your business grow. What began as a privately hosted podcast in 2020, has evolved into a public platform followed by thousands of Private Practitioners, designed to educate the independent Doctor on how to grow their practice into something they can keep for a lifetime of revenue or sell for maximum value. Host Jay Geier brings you practice growth strategies, marketing ideas, industry insights and truths about entrepreneurship that no one else in the Private Practice Industry will tell you.For more information visit www.mypgi.com or call 770-518-3806.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago44 min
EP 70: 10X Growth and Generosity
Welcome to this episode of the Private Practice Playbook with Jay Geier, where we sit down with Dr. Paul Keelan, a dentist whose journey from clinician to business leader offers powerful lessons for anyone in the healthcare profession. Practicing since 1989, Dr. Paul Keelan shares how his early focus on clinical excellence alone didn’t bring the professional growth or community impact he craved. Instead, it was a pivotal shift in mindset, embracing generosity, investing in his team, and adopting a patient-centric approach that led his practice to experience remarkable 10x growth. In this conversation, we explore the practical steps Dr. Paul Keelan took to transform a small office into a thriving, community-focused organization of over 50 employees, impacting not just patients but also the personal lives of his team. You’ll hear about the challenges of implementing change, the critical role of mentorship and continuing education, and how generosity, both financially and in spirit, became central to Dr. Paul Keelan’s vision for sustainable, meaningful success. Whether you’re a healthcare provider, entrepreneur, or simply looking to make a greater impact, this episode is full of insights on leadership, transformation, and the power of giving back. Timestamps: 00:00 Practicing and growing the business 04:01 Attending a conference with colleagues 09:07 Choosing general dentistry over specialization 09:45 The importance of kindness 15:01 Reflecting on leadership generosity 17:18 Discussing market feedback and value 20:35 Teaching with lasting impact 24:34 Office transformation over 12 years 28:17 Mentoring and supporting young assistants 31:19 Training experiences for new associates 32:18 Making commitment decisions 37:01 Improving dental appointment experiences 39:47 Starting the 5X program journey 43:32 Getting helpful advice and feedback The Practice Growth Institute - mypgi.com Take the Five Star Challenge - schedulinginstitute.com Podcast For Doctors - podcastfordoctors.com
- 2 weeks ago49 min
EP 69: From Zero Paychecks to $20 Million: Dr. Panarello on Overcoming Adversity in Private Practice
Welcome to another episode of the Private Practice Playbook, where we dive into the real stories behind successful dental practices. This week, we sit down with Dr. Lance Panarello, a dentist whose journey took him from working alongside his father in a small practice to scaling up to over $20 million in annual revenue and managing multiple locations. In this candid conversation, Dr. Panarello reflects on the early years, times of financial struggle, hard choices, and learning through adversity, including a period with no paycheck and climbing out of a multimillion-dollar debt. He shares how humility, coaching, and relentless self-improvement transformed both his business and personal life. You’ll hear insights on building a thriving dental practice, the importance of coaching, overcoming ego, fostering work-life balance, and why real growth comes from learning how to lead, delegate, and communicate. Whether you’re just starting out or looking to take your practice to the next level, this episode is packed with actionable advice and inspiration from someone who's walked the walk. Tune in as we uncover the pivotal moments and lessons that can help you find more freedom, fulfillment, and success in your own career. Timestamps: 00:00 Introduction to Private Practice Playbook 04:18 Considering career options with dad 08:48 Dad's retirement and free dentistry day 10:52 Valuable parenting advice on time 14:33 Teaching productivity at the Scheduling Institute 16:32 Unexpected patient loyalty 20:38 Unexpected business growth 24:22 Overcoming early challenges 28:20 Understanding practice math basics 29:28 Overcoming challenges in training staff 33:35 Listening to top industry experts 36:38 Importance of Liking People in Healthcare 39:36 Balancing work and personal life 42:12 Value of Ongoing Coaching 48:05 Financial freedom for stress-free vacations 48:46 Finding freedom and meaning
- May 14, 20261h 2m
Ep 68: Scaling a Practice Without Breaking Your Marriage, Team, or Culture
Welcome back to the Private Practice Playbook podcast! In today's episode, host Jay Geier sits down with power couple Dr. Mary John Lalor and Dr. Robert Lalor, who share the remarkable journey of building their thriving dental practice from humble beginnings in small-town New York. With a candid look at their personal and professional partnership, Dr. Mary John Lalor and Dr. Robert Lalor reveal the behind-the-scenes strategies that fueled their growth from a single family practice to a multi-location operation with over 40 doctors and 350 team members. Together, they reflect on lessons learned from taking risks, staying financially disciplined, and placing patients and team culture at the forefront. You'll hear how their complementary skills shaped their approach to leadership, how they navigated the challenges of expansion, and why a commitment to lifelong coaching and peer collaboration became a cornerstone of their success. Whether you're leading a practice, working with your spouse, or just looking for inspiration in your own professional journey, this episode is packed with practical wisdom, humor, and a reminder to enjoy the ride — no matter where it takes you. Timestamps: 00:00 Longtime friendship and growth journey 07:42 Navigating challenges in marriage 10:42 Choosing locations in smaller markets 20:31 Healthy competition in education 22:18 Investing and taking calculated risks 30:10 Building the perfect team 31:56 Importance of a great team 41:24 Benefits of having a coach 46:58 Encouraging change in organizations 50:45 AI and the future of dentistry 56:13 Balancing business and personal life 01:00:13 Creating lasting family memories
- Apr 23, 20261h 0m
EP 67: Navigating Growth and Legacy: Dr. Todd Sala on Dentistry, Family, and Business Expansion
Welcome to this episode of the Private Practice Playbook with Jay Geier. Today, we dive into the remarkable journey of Dr. Todd Sala, a dentist whose story spans four generations and over a century of family practice. From buying into his father’s practice and continuing to build alongside his family to expanding from a modest eight-operatory clinic to a bustling 34-chair practice, Dr. Todd Sala reveals the lessons he learned along the way. We’ll hear about the challenges of earning patient trust, embracing mentorship (even when it’s hard to hear), managing finances and capital expenditures, and, perhaps most importantly, learning to delegate and become a true leader. Dr. Todd Sala opens up about balancing business growth with personal life, coaching others in the field, and the mindset shifts that unlock true potential. If you’re seeking not just growth, but lasting impact in private practice, you won’t want to miss this conversation. Timestamps: 00:00 Todd's professional journey and insights 04:22 Discussing their close friendship 08:32 Decision to retire after vacation 12:22 Discussing business growth challenges 15:39 Understanding capex in business growth 19:08 Paying off the building 20:09 Expanding dental practice team 24:31 Balancing work and family life 27:06 Understanding others' perspectives on business 31:42 Preparing for leadership transition 32:48 Reflecting on early struggles 36:54 Reflecting on personal growth process 40:55 Building a dental clinic abroad 45:16 Turning point: focusing on others 47:30 Discussing time and money freedom 50:34 Thinking about saving money 54:09 Haggling story at Sam's Club 55:49 Discussing client ranking and feedback 58:57 Discussing the company's operational strategies
- Jan 29, 202657 min
EP 66: What It Takes to Build a Practice Bigger Than You
In this episode, Jay talks with Dr. Steven Pilipovich about building a practice with long-term vision and intentional leadership. From solo practitioner to multi-practice owner, Dr. Pilipovich shares what it takes to grow sustainably, invest in people, and create a practice designed to last.
- Jan 29, 202657 min
EP 66: What It Takes to Build a Practice Bigger Than You
In this episode, Jay talks with Dr. Steven Pilipovich about building a practice with long-term vision and intentional leadership. From solo practitioner to multi-practice owner, Dr. Pilipovich shares what it takes to grow sustainably, invest in people, and create a practice designed to last.
- Jan 15, 202629 min
EP 65: I Am the Standard: A Conversation with Deion Sanders
What does it really mean to lead—and how does leadership set the ceiling on everything you build? In this special episode of The Private Practice Playbook, PGI founder Jay Geier sits down with Coach Deion Sanders for a live conversation at the Practice Growth Summit. Coach Prime shares powerful insights on discipline, confidence, preparation, and setting the standard as a leader. Motivating, challenging, and timely—this episode is a must-listen for practice owners who want to raise the bar for their business and themselves.
- Dec 11, 202523 min
EP 64: The Real Reason Your Practice Isn't Growing (Yet)
In today’s episode, Jay opens with a simple — but confronting — question: “If I say I’m going to do it… does it actually happen?” From giving yourself real grace, to breaking old patterns, to stepping fully into leadership, this conversation pulls you out of default mode and into intentional growth. If you want clarity, confidence, and momentum heading into 2026, this is the reset you didn’t even know you needed.
About Private Practice Playbook
How do I grow my practice? How do I get more New Patients? Should I consider a corporate buyout? Can I actually turn my practice into a profits-producing machine? Whether you’re new to the Private Practice Industry, just graduated or are a seasoned Practitioner with decades of experience, this is the show for you. It will answer your questions, encourage you to think creatively and prove to you that any practice, in any city CAN grow. The Private Practice Playbook is an online resource for Dentists, Chiropractors, Surgeons, Orthodontists.... ANY Private Practitioner. Each episode is packed with actionable tips that are helping thousands of Doctors discover the true potential of their practice growth. This is your chance to learn from the #1 Private Practice Growth Strategist on how to shift your mindset, do the work and see your business grow. What began as a privately hosted podcast in 2020, has evolved into a public platform followed by thousands of Private Practitioners, designed to educate the independent Doctor on how to grow their practice into something they can keep for a lifetime of revenue or sell for maximum value. Host Jay Geier brings you practice growth strategies, marketing ideas, industry insights and truths about entrepreneurship that no one else in the Private Practice Industry will tell you.For more information visit www.mypgi.com or call 770-518-3806.
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