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- 2 weeks agointerview45 min5-min read
60. Conversational Design and UI: Why Language Matters More Than Ever
Generative AI is seducing organizations into prioritizing performative efficiency over genuine human-centered design, but the real problem isn't technology—it's our collective failure to ask the right questions, confront discomfort, and engage in authentic human conversation.
- Apr 1, 2026interview37 min6-min read
59. Getting Hired in UX: What to Do When Apply-and-Wait Isn't Enough
In this episode of the NNG UX Podcast, host Laura Klein and guest Evan Sunwall discuss strategies for landing a UX job in a tough market, emphasizing self-awareness, alignment with hiring needs, storytelling, and emotional resilience. They also introduce NNG’s new self-paced courses designed to deliver practical, research-backed learning that avoids generic content in favor of real-world insights and actionable templates.
- Feb 25, 2026conversational42 min6-min read
58. The Truth About Lean & Agile (Feat. Principal Experience Specialist, Laura Klein)
In this episode of the NNG UX Podcast, host Therese Fessenden welcomes new co-host Laura Klein, Principal Experience Specialist at NNG and author of UX for Lean Startups and Build Better Products. They unpack the true meaning of lean UX, its relationship to agile and waterfall methodologies, and whether lean is still relevant in today’s product development landscape. The conversation centers on evidence-based decision-making, the misunderstood role of MVPs, and the challenges of integrating UX research into agile workflows.
- Jan 28, 202649 min
57. The Next Decade of UX: Why Psychology Matters More Than Ever (Feat. Thomas Watkins, Founder & Principal UX Architect at 3Leaf)
Therese Fessenden talks with design psychologist and product strategist Thomas Watkins (host of The Design Psychologist and Product-Led Growth Leaders) about why understanding the human mind is still a true superpower for designers, researchers, and product teams. They explore how products subtly shape our behavior and identity, why over-relying on templates and patterns can flatten experiences instead of differentiating them, the risks of personifying AI tools, and the practical ways practitioners can use psychology and AI together to automate the tedious parts of work while staying human-centered and creating products that truly fit into people’s lives.About Thomas Watkins: Bio | LinkedInThe Design Psychologist PodcastProduct-Led Growth Leaders Podcast3Leaf Consulting (Thomas’ Design Team)Related Live Online Training: The Human Mind & UsabilityFree NN/g Study Guides & Articles:Psychology Study GuideHumanizing AI Is a TrapThe ELIZA Effect: Why We Love AIThe 4 Degrees of Anthropomorphism of Generative AI
- Dec 19, 20251h 5m
56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)
As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, the co-founders of Baymard Institute, to examine the growing role of AI in UX analysis. The group discusses the risks of over-relying on AI—particularly for junior UX practitioners—and the deeper implications for professionalism in the field.About the speakers:Christian Holst (Co-founder & Research Director, Baymard Institute)Jamie Holst (Co-founder & CTO, Baymard Institute)Kate Moran (VP, NN/G)Links Referenced in the Episode:Try UX Ray for Free: https://baymard.com/product/ux-rayRead their article on AI accuracy: https://baymard.com/blog/ai-heuristic-evaluationsRelated NN/G Courses:Accelerating Research with AIAI for Design WorkflowsDesigning AI ExperiencesAI Product StrategyCheck out ALL of our courses at nngroup.com/learningRelated NN/G Articles:AI Hallucinations: What Designers Need to KnowAI-Powered Tools for UX Research: Issues and LimitationsAI as a UX AssistantAI Chatbots Discourage Error Checking
- Dec 1, 202537 min
55. Democratizing Research in the Age of AI (feat. Ned Dwyer, CEO & Co-founder of Great Question)
The interest in “customer insights” is higher than ever, and more people are interested in both research insights and carrying out research on their own. But, who’s making sure research is done well? Therese sits down with Ned Dwyer, CEO and co-founder of Great Question, to talk about the balance between access and rigor in UX research. They discuss the need for democratization charters, how AI is reshaping research roles, and why enabling good research at scale is as much a cultural challenge as it is a technical one.Connect with Ned Dwyer: LinkedInLearn more about Great QuestionSubscribe to Great Question’s NewsletterLearn about UX: nngroup.com/learningRelated NN/g Courses & Articles:ResearchOps: Scaling User Research (UX Certification course)Democratize Research in 5 Steps (free article)Democratization of UX (13-min video)
- Oct 24, 202534 min
54. Designing for Millions of Users (feat. Jay Dutta, Global Head of UX, Deutsche Bank)
In this episode, Therese interviews Jay Dutta—Global Head of UX at Deutsche Bank about how designing at scale isn’t just about reaching millions, but about preserving depth: of empathy, culture, and context. With a career spanning Adobe, Flipkart, and MakeMyTrip, Jay reflects on why he’s drawn to complex, broken systems and how those environments offer the richest opportunities for impact. He discusses the importance of designing for the individual within vast systems, and how storytelling, risk-taking, and honoring human experiences can lead to more meaningful and scalable design solutions.About the speaker: JayDutta.com | LinkedInDesignUp Conference (Bangalore, India - Nov 3-5, 2025 ): https://designup.io/Related NN/G Course: Global UX: Designing and Leading Across Cultures (full-day & half-day courses)Related Free NN/G Articles:‘Our Users Are Everyone’: Designing Mass-Market Products for Large User Audiences (free article)Modify Your Design for Global Audiences: Crosscultural UX Design (free article)Imagery Helps International Shoppers Navigate Ecommerce Sites (free article)
- Sep 26, 202550 min
53. Why You're Not Getting Job Interviews (feat. Hang Xu, Design Recruiter)
What does it really take to get hired in design today? In this episode, design recruiter and former product designer Hang Xu shares hard truths about what’s changed in hiring, why portfolios miss the mark, and how candidates can better align with what employers actually want. He also talks about his bold new project, OnlyFAANGs.design, where he documents his journey back into design from the recruiter’s seat.About Hang Xu: LinkedIn | OnlyFAANGs.designLevel Up Your UX Career with UX Certification: nngroup.com/learningRelated Free NN/G Resources:Templates and Tools for UX Job Seekers (article)How to Apply & Secure a UX Job (article)The Return of the UX Generalist (article)How to Get UX Experience Without a Job (video)User Experience Careers Report (free report)More articles & videos about UX careers
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About NN/G UX Podcast
The Nielsen Norman Group (NN/G) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com
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