56. AI for UX Analysis: How Accurate Is It? (feat. Christian Holst & Jamie Holst, Baymard Institute)

As AI-powered tools flood the market promising quick evaluations and audits, the conversation zeroes in on a critical issue: the reliability of these tools. In this episode, co-hosts Therese Fessenden and NN/G VP Kate Moran sit down with Jamie Holst and Christian Holst, the co-founders of Baymard Institute, to examine the growing role of AI in UX analysis. The group discusses the risks of over-relying on AI—particularly for junior UX practitioners—and the deeper implications for professionalism in the field.About the speakers:Christian Holst (Co-founder & Research Director, Baymard Institute)Jamie Holst (Co-founder & CTO, Baymard Institute)Kate Moran (VP, NN/G)Links Referenced in the Episode:Try UX Ray for Free: https://baymard.com/product/ux-rayRead their article on AI accuracy: https://baymard.com/blog/ai-heuristic-evaluationsRelated NN/G Courses:Accelerating Research with AIAI for Design WorkflowsDesigning AI ExperiencesAI Product StrategyCheck out ALL of our courses at nngroup.com/learningRelated NN/G Articles:AI Hallucinations: What Designers Need to KnowAI-Powered Tools for UX Research: Issues and LimitationsAI as a UX AssistantAI Chatbots Discourage Error Checking