Relevance is a sport: Gap’s Richard Dickson on swinging, missing, and winning
Richard Dickson, CEO of Gap Inc., is revitalizing the iconic but stagnant brand by treating it as a cultural storyteller rather than just a retailer, using pop culture relevance, brand love metrics, and bold creative swings to rebuild consumer trust and drive growth.
GUEST BIO
Rich
Sign up to read the full summary
Free AI-powered recaps of every episode, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.
Guest
Richard Dickson
interview on Masters of Scale
Mentions
Books, people, and resources mentioned in this episode.
People
Companies
Products & Tools
Topics
Listen to This Episode
More from Masters of Scale
The new rules of brand building, with Wieden+Kennedy CEO
Rapid Recap: Google’s exodus, Spider-Man’s odyssey, Taco “Hell”, and more
Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more
Rapid Response: On's 16-year overnight success: Zendaya, Federer, and outrunning competition
Angela Duckworth on why grit isn’t enough
Why success destroys the companies we love, with Eric Ries
Related episodes
From other shows on similar topics.
The $2.8B Brand Builder Explains Why Your Marketing Is Failing | Ep 311 with Bill Harper Co-Founder of BrandBossHQ
Founder's Story
Brand Loyalty Is Dying: Devora Rogers on Shopper Promiscuity and Modern Marketing
Right About Now - Legendary Business Advice
How to Get Your Business Recommended by ChatGPT, Claude and Other AI Search Tools
The Vault Unlocked
Jason Wild | Every "No" He Heard Was Worth $12 Million
The Home Service Expert Podcast
Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)
My First Million
Allbirds’ AI Reboot: Bold Leap or Giant Misstep
We Fixed It, You're Welcome
Get summaries like this every morning.
Free AI-powered recaps of Masters of Scale and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.