Cannes Lions’ battle of the brands: Starbucks’ stumble, World Cup ads, and more
Dara Treseder, CMO of Autodesk, joins Bob Safian at Cannes Lions to discuss the evolving role of marketing in the AI era, the shifting power of brand storytelling, and the growing pipeline from CMO to CEO. Amid industry anxiety about AI, she argues that human creativity—not automation—wil
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