Masters of Scale

Rapid Response: On's 16-year overnight success: Zendaya, Federer, and outrunning competition

September 12, 2026·27 min·5-min readinterviewbusiness
Podzilla Summary (5 min)
TLDR
ON, co-founded by David Allemann, has grown into a $4 billion premium athletic brand by prioritizing radical innovation, emotional design, and a founder-led vision that challenges legacy giants like Nike and Adidas without directly confronting them. The company’s success stems from a 16-y

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Guest

D

David Allemann

interview on Masters of Scale

Mentions

Books, people, and resources mentioned in this episode.

People

David AllemannRoger FedererBob Safian

Companies

ON

Products & Tools

CloudTecLight SprayClean Cloud foam

Topics

BrandingBusiness ModelsEntrepreneurshipLeadershipScalingStartupsSustainability

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