Masters of Scale

How Poppi’s founders built a new soda brand worth $2 billion

April 30, 2026·33 min·8-min readinterviewbusiness
Podzilla Summary (8 min)
TLDR
Allison and Stephen Ellsworth transformed a personal health journey into Poppy, a healthier soda brand that Pepsi acquired for $1.95 billion, by combining relentless grit, digital-first marketing, and strategic partnerships—most notably with Rohan Oza from Shark Tank. Their story undersco

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Guest

A

Allison Ellsworth

interview on Masters of Scale

Mentions

Books, people, and resources mentioned in this episode.

People

Allison EllsworthStephen EllsworthJeff BermanRohan Oza

Companies

PoppyPepsiWhole FoodsAmazon

Products & Tools

Shark TankSuper Bowl ad

Topics

BrandingBusiness ModelsDigital MarketingEntrepreneurshipFundraisingScalingStartups

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