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Masters in Marketing Agency: Daily Summaries Delivered
by DevNoodle
Are you running a digital marketing agency but feel like you need some advice? The Masters of Marketing Agency Podcast features veteran marketing agency owners who share their experiences, mistakes, and successes along their journey. Join host Josh Hoffman and make sure you have a notebook as he digs deep so you can learn more about what veteran agency owners know.
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- Jun 23, 202646 min
Cracking the AI Power Problem: Vertical Power, Industry Alliances & Game-Changing Strategies
Dive into hot AI and data center trends as we unpack vertical power, industry alliances, and smart go-to-market strategies for tech and service businesses. Learn to bridge gaps, power up partnerships, and outpace market inertia with actionable real-world insights and masterclass storytelling!Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Vertical power cuts data center energy loss by up to 90%Alliances with chip giants Nvidia and AMD fuel industry momentumProductize and test strategies, even in tough, slow-moving marketsExtend LTV by resetting value for customers over decades, not yearsCross-selling and adjacent market thinking win in both product and service sectorsResources:AmberSemiDevNoodleConnect with Rob Halligan:LinkedInConnect with our hosts:Alex Garashchenko - LinkedInBrian Mattocks - LinkedInQuotables:09:05 - In the future, all data centers and AI chips will be underpowered based on current structure. Now change the architecture, free up energy, have a 90 - 85% law reduction in losses. That's a game changer. So now at this show, it was, vertical power is a must have to power next generation AI chips. So that's where we start to get traction.25:37 - I believe that every commerce event, when you have such a thing as a service subscription, every commerce event, event after acquisition, resets the clock for when they get, is this valuable or not? So I believe in a lifetime customer life cycle approach and creating a product mix of services and products that can service people in a lifecycle.50:22 - It's thinking through the adjacent needs that anybody has then figuring out an offering for that. So it's stupid. Do you guys have kids? If you give a mouse a cookie, it's gonna want a glass of milk. So, and then if it wants a glass of milk, it's gonna wanna brush its teeth and then it's gonna want it, then it's gonna want it, then it's gonna want it. It's just like that if you give a homeowner a new roof, it might want solar. It also might, might want a paint job on the house. And it's, think it's thinking through the, if you give a mouse a cookie chain, how slip people down. Again, acquisition is the hardest thing. Once you acquire a customer, what the heck do you do with it? 36:38 - Power used to be a commodity. It's power for a hyperscaler, for someone who runs a data center. It's the cost of doing business. I have to pay for power. It's baked into everything. However, when the goal becomes, I need to drive more AI computing, more AI computers, but I can't get enough power to that chip because it needs so much now. And not only do I not have it on the grid, but I'm leaking like a leaky bucket. I got a great graphic that I did with my CEO on a leaky bucket graphic because it's like you're pouring water in, but it's leaking out like I'm shot with a machine gun. It's leaking out all over the place.42:51 - That's the thing that we have done, we create that pull. Are we pushing into customers or are they pulling us to them? We'll push it first for sure, but then all of a sudden if you create that value identification that we talked about, problem solving, all of a sudden you find that they'll pull you to them. And that is where acceleration comes from.
- Jun 8, 20261h 2m
How AI Genies & Problem Machines Are Disrupting Business and Nonprofit Tech
Join Alex and Joe for a candid and insightful conversation on AI, spreadsheets, $1K automation challenges, nonprofit success stories, and how emerging AI agents are transforming both the way work gets done and the trust businesses build with their clients.Here are a few of the topics we’ll discuss on this episode of the Masters in Marketing Agency Podcast.The game-changing $1K Challenge creates custom business tools live in 1 hourAI "genies" enable small businesses to access automation never before possibleTrust-building turns vendors into long-term partners, not just project vendorsData, workflows, and team buy-in are critical to nonprofit tech overhaulsFlexible retainers transform service relationships and increase client impactResources:Mata ConsultingDevNoodleConnect with Joe Mata:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:5:16 - The 1K challenge is basically if you feel like you're losing money or stuck or frustrated by this thing, you always have to do or always laid on, like your admin or team members always like, hey, can you get this to me? And you're like, oh yeah, that's right. That's on my list. If any of those things, or if there's a system that you've ever wanted for your business that you never thought was possible because custom, custom software development is way too expensive. We invite you to a 1K challenge, we will solve that problem. Build that tool for you. Live on a one hour call. If we solve your problem, we'll deliver it for a thousand dollars. If we can't, I'll give you a thousand dollars. And it's, the response has been insane. A better response that I've had with any other offer I've ever made since I've been in business.14:05 - You need to create a problem machine. You need to create a machine, basically a way for people to come to you when they have problems. And what's interesting is this 1K challenge that opened the door for it, right? Because it gave people the sense of, he's really confident in this. If I can have the things that I think I could have for $1,000, and then they get on the call. And I've never had this where people get on the call, and I'm like, okay, go tell me what you're thinking. Right? Like, I could just say that. And they just unleash all their business problems, Right? And that's the thing that I've always been looking for.14:54 - I think that's probably the most rewarding part of like the sales discovery process is that once you, because you can feel when the trust has been developed, when there's really starting to open up and say like, well, one, talking about the technical problems, but also they're human, not human problems, but, you know, team challenges that they're facing, whether when it comes to a specific process or when it comes to onboarding a new tool. One, once you kind of break that, that barrier, they're like, you're an established partner and they're ready to rock with you.29:36 - He was against AI initially, and then he's like, I've taken the equivalent of the red pill, and I can't wait to show you what I've built. I was like, all right, I was like, I'm coming over tomorrow. But we were talking that right now is probably the first time in history where you can manifest any idea that you have right now. Like before it was like, okay, I have this idea, like I wanna try this thing, even if it was art. Like I have this thing that I wanna create or music, whatever it is, you had to go, and there's maybe you needed a place to record, or you needed, to paint, and it would take a while for you to get the thing that's out of your head into reality or digital reality.53:16 - It's been amazing to be on the same side of the fence as, you know, the leaders of these organizations to say like, we're doing a lot of work to serve the community. What are we doing for ourselves to serve ourselves to then better serve the community? So it all goes back to servant leadership. You know, I am a Christian and so we like to, you know, how do we make sure that we're supporting other folks' mission and, you know, cleaning, cleaning others' feet and helping them to achieve their goals and go and do the things that they want to do to improve, a person's life or community's health or whatever it might be.
- May 13, 20261h 1m
AI Gold Rush: Building, Breaking, and Bantering on the Future of Work
Step into an energetic conversation exploring AI tools, rapid prototyping, and agency life, alongside the deeper impact of technology—brought to life through real-world experiments, bold perspectives, and visionary banter.Here are a few of the topics we’ll discuss on this episode of the Masters in Marketing Agency Podcast.Rapid AI prototyping slashed months of work to hours for agenciesAI as a force multiplier, not a human replacementUnique "One K Challenge" game show for solving real-life problemsBook clubs as a tool for communication and team growthLively debate on the societal and ethical impact of AI's riseResources:Aisle3DevNoodleConnect with Rob Cromer:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:03:08 - And now my whole feeling is how do I create, how do I use AI as a force multiplier, not a replacement of human capital. And that's like part of the mandate of IL three doesn't allow me to like go down that deep rabbit hole of like, but I could fucking do this at like a 99% margin with one dude just to hit, hit buttons. 10:46 - I think the consistent thread of why I left that agency, or they were great, but is always, oh, there's a flurry of work, and then they set it and forget it. And now I feel like I'm always emailing them to do something. Right? And we're always trying to ignite the wheel. So we are only as good as as proactive as we can be. And I think that the agile, really, when you boil it down, agile requires proactivity, consistent activity, consistent review, consistent input. 19:40 - So I used Claude Cowork, it's still down in the blocks that then I put in.. and the first thing I had Claude do was, alright, take all this data and thousands of lines of data, take all this data and do a Freudian analysis of the me. And that was really fucking interesting. And then I took the same thing, put it back into ChatGPT, and told it to give me a Freudian.36:57 - There's a mix in the world that's gonna be people building productive things for themselves, and then people who are gonna try to figure out how to, like, you know, make money on it. And there's gonna be so much slop, like shitty apps that don't need to exist that already exist that like, there's gonna be a gold rush right? In everything like this. And it's interesting to see the teams that will make it, like you're not looking at it like, oh well, we just made this thing, let's like make an app out of it and sell it. You're like, this is really helpful. Internally, we save ourselves 15 hours, like with anything AI video slot that came out, right? So it's gonna be a while of parsing through a bunch of garbage. 55:41 - Well, for starters, we don't look at, I'm not looking at AI on how to replace somebody. I'm looking at how to make them more productive, right? That force multiplier effect. I don't want a company that is me and 25 agents running around, right? Like that is an interesting, I think we do things like company retreats that make sure we bring everybody together so there is some human contact because we're a remote workforce.
- Jan 27, 202651 min
Fishing for Clients: Marketing Insights from the Pros
Dive into a riveting discussion where local network marketing whiz, Jim Stewart, unfolds the layers of a dealership model that outperforms traditional franchises. From leveraging indoor digital billboards to optimizing multichannel advertising, this episode packs a punch with tales of industry camaraderie and wisdom on building a business that resembles more a community than competition.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Benefits of the dealership modelInsights on marketing agency partnershipsTips on using white-label servicesImportance of Google Business ProfileValue of local networking for growthResources:Your Local NetworkDevNoodleConnect with Jim Stewart:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:14:20 - When you're talking to that marketing agency, I tell everybody, just ask 'em this simple question, what else outside of what you offer should I be doing to help grow my business? Because a good agency will point you in other directions too, because we don't all do everything. So, you know, we're really good at certain things, and then we do other things, and then there's stuff we don't do. And I always have other agencies on my list where I'm like, I think this person would be a really good fit for you. You should call them because this is something that could probably help grow your business outside of the stuff I'm doing right now. And there's too many agencies out there, and they make us look bad as they're just out to sell the services they have and focus on that and nothing else. 11:04 - The one was, you know, I got this, an email that I send out that reminds everybody about the event every month. And this guy probably has been on my list, my email reminder list for like 16, 18 months. And he finally showed, you know, he finally showed up for the event, and he spent five minutes thanking me for not stopping, you know, sending him the emails. He's like, thank you for keeping me on your reminder list. He goes like, every month I wanted to come out, something just came up, I couldn't do it. You know, he is like, I came out, he goes, I had two really good conversations that are gonna lead to bigger conversations here tonight. Thank you so much for continuing to send me the email.32:14 - I do a ton of networking, and you know, you're in a room and you, you see that a person that's, you know, another marketing person and they refuse to talk to you, you know, because you're the enemy and you're just like, no, we're, we're not the enemies. We're, you know, we should be working together. I can help your clients, you can probably help my clients. 37:11 - You're trying to grow your business, you gotta build your network. I'm a big believer in that. I belong to multiple chambers. I belong to BNI, belong to a few other networking groups. I'm constantly out there. I just, I'm heading to my third networking event tonight for the day. So I had a morning one, I had my BNI lunch, and now I'm gonna be heading to a multi chamber happy hour. So I just tell people, you know, get out there, show up. That's the biggest thing. Just show up.28:07 - It's a really interesting model, my perspective on it and why I think it works really well, you're able to offer more of a full digital marketing agency approach with billboards as well, in indoor billboards. And that network that's built out there, while still maintaining the relationship that clients get with being a smaller, localized agency. And that is rare, it seems almost impossible outside of this type of model, 'cause usually we seems, there'll be a small team of under 10 people that is a full-service digital marketing agency. And that specialization in all of the areas that you listed becomes impossible.
- Jan 6, 202650 min
Mastering SEO and Conversion Tactics
Let’s dig into the digital depths with Michael Fleischner, a seasoned SEO navigator, as he reveals how to keep agencies afloat amidst changing tides, from the surging waves of LLMs to the calm shores of client communication. Tune in for an episode brimming with actionable strategies, personal sea tales, and the undercurrents of agency life.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Boosting online visibilityDomain authority insightsBalance in agency growthContent's role in SEOConversion optimization tipsResources:Big Fin SEODevNoodleConnect with Michael Fleischner:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:22:47 - The problem is that today, and as you mentioned over the last year, people are going directly to ChatGPT to ask and answer questions. They're not going to Google, or at least not in the same way. And that's why Google's really, I think, sprinting to try to catch up with AI overviews and changing some of the results and how they're created. But you know, ultimately it's kind of like saying, oh, no one will ever unseat Facebook yet Facebook is unseating itself through Instagram, and TikTok is replacing Facebook. So we have these, these visions of grandeur around some of the typical search behaviors because we've operated that way for so long. 36:40 - And that's kind of the manic depressive nature of agency ownership. And it's not for everybody. You know, again, I've been around long enough to know that all you can do is continually focus on delivering quality results for your customers. And you can do that, and they may still leave, you may not do that, and they stay, but you really have to, again, from my perspective, make sure that you're delivering the best quality and you're engaging in this idea of fair exchange or abundance exchange on a regular basis. And that's it. There's really no more to it. But over time, you know, the good news is you do get accustomed to, it's kinda like Game of Thrones when you're kind of getting into the characters initially, you quickly realize don't get attached to any of the characters, right? Like it's kind of the same dynamic.21:37 - I've been in the SEO business, but it's longer than most. And this one is different. And what I mean by that is, when I started out almost 20 years ago, the way that SEO was changing was more an evolution, not a sea change, which is happening here. The evolution was, oh, this is what you needed to do to rank, oh, this is what you need to do to rank differently. Oh, this is a different kind of ranking. You know, now we have images showing up in search, so on and so forth, right? So like there was all this evolution happening in the world of search and it created a really cool dynamic for us and our clients. It helped kind of expand content generation and creating different types of digital assets, building authority, doing all these fun, exciting projects for clients, really to get them to show up in search results.30:40 - Because LLMs, right now, they're inherently lazy. At least that's my perspective. They're not going even though it says, you know, taking a minute to think longer or deep research or yeah, they're just scanning more websites. But AI, but Google does that through AI as well. So it's, it's nothing, quote unquote new, but it is an advancement in terms of search behavior and how these machines return information. 31:44 - Because we're now so used to, I remember like I had to, I took a course to learn how to use Google properly, how to properly think about crafting the search term or question or whatever it was down to get down to relevant results instead of thousands. And now a lot of that's gone away because you could just chat with GPT, and if you took a wrong turn, you naturally, as if you're talking to a person, ask the right question and get into that depth. What's becoming really interesting is once you get someone to your place, your site where wherever it is that you have them, that you want to have them learn more about your company and convert, they're still gonna have those same questions.
- Dec 2, 202540 min
Navigating the Creator Economy: Tech, Tactics, and Triumphs
Dive into the bustling intersection of influencers and innovation with James Michalak, CEO of NeoReach. Discover how a blend of top creators, cutting-edge tech, and insightful market data can lead to transparent, scalable marketing success, no matter the budget. Join us for a spirited talk that unravels the essence of being a creator in today's complex digital landscape.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Over 80% of creators operate independently.Substantial growth through creators, not brands.AI manager negotiates deals for creators.Strategic M&A for operations improvement.The concept of "fan subs" to monetize content.Resources:NeoReachDevNoodleConnect with James Michalak:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:11:20 - There's things that look good, like, you know, you have the concept of a 10-foot car, you know, 10 feet away. It looks fine. We had a 10-foot business for a little while, right? So it's taking a look at those things and saying, Ah, I could probably make that better. Or, oh, we should focus some time and attention here to improve that process, improve that, you know, customer service, whatever. So yeah, I do a lot of that. It gets me in trouble both at home and in the business. But you're not, you're not moving forward unless you're making things better or trying to break stuff.28:07 - I think that the creator economy is still ripe for a complete rollup. I think what we're seeing from a perspective at the macro level right now is driven by agency holdcos that are like, oh shit, we need this capability. We're just gonna bring it in-house so we can, you know, charge out the wazoo for it and add in hourly rates and stuff. But for us, we've looked at it differently still through the lens of like roll-up strategy in the sense that there is a huge competitive landscape out there. Any individual or like single aspect of the creator economy has hundreds of organizations trying to figure it out. 14:27 - I think everyone is swimming in the direction of continuing to service brands 'cause that's where at least the short-term dollars are. We're kind of going against the current, and we are focusing, I would say probably 80% of our attention now on the creators themselves. So building out tool sets for them to be more dangerous with their brand deals, building out ways for them to get paid more easily to do all the back office menial BS work that they don't really want to do. That's part of an activation. And then leaning into AI to make all that happen. 'cause the holy grail for us is being able to be that self, you know, full self-service aspect for creators to where we are also leveraging the data that they provide us to make informed decisions on the managed services side and possibly even use that to dictate where the creator economy is going. 27:01 - If it's hurting creators more than it's hurting my team. We're doing the creator thing first, 'cause at the end of the day we're in service of them. They're the reason we exist, and our entire value proposition moving forward is built around them. So like how can I be a hypocrite and focus on us first rather than trying to, to make life easier for them in any way that we can. Whether or not it's like payment processing, it's new tool sets, different data sets, jumping on the phone and just answering questions, all that kind of stuff.41:27 - Cause what we see all the time, even with the creators that we represent as licensed talent managers, brands, lowball, right? Brands have, they've got a bottom line that they need to preserve. So they're not coming out with their best and brightest or their best offer out of the gate. They're probably asking for way too much in terms of content or requirements from the creator as well. And these, the creators were looking to service, they're amazing, but they're not as well versed in how to negotiate with a big brand or even a smaller one, how to advocate for themselves. So this is us taking data, and backing that up, and putting an AI agent in their corner.
- Nov 18, 202540 min
From SEO to CEO: Agency Growth Tactics Revealed
Dive into the exhilarating world of a high-flying CEO whose calculated risks in the unpredictable seas of business turned waves into success. Mark Belen's candid approach to growth, health, and strategy is both inspiring and instructive. For entrepreneurs thirsty for achievement and adventure, this episode quenches that thirst with stories of trials, triumphs, and the relentless pursuit of excellence.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.The evolution from marketer to entrepreneurImportance of sales process in business growthPhysical endurance events mirror business mindsetStrategic financial understanding boosts businessEmbracing risks to push through business plateausResources:SearchLabDevNoodleConnect with Mark Bealin Jr:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:13:44 - And he just said, you can do anything for 24 hours. A human body can do anything for 24 hours. And I, if it got hard, I'd just be like, you can do anything for 24 hours tomorrow, you'll rest. Like, I'll be comfortable again. And that was a lot of like the training, what you realize is like, it feel if, like, especially when you're so outta shape, it's like, it just feels like this is never gonna end, but like really in a short period of time, you're gonna be in a comfortable shower, you're gonna be in a shower, you're gonna be in a comfortable car, you're gonna be, you know, it does, it ends. And so just reminding myself, you can do anything for 24 hours is very helpful.24:15 - I progressed to the point, remember where I came from, like, I just hated this stuff. I progressed to the point where I did a three-day bootcamp at Wharton School of Business, where I, like, I remember walking around and being like, they're gonna find out I'm here and kick me out. Like, I shouldn't be allowed at this. Like all these Ben Franklin, Ben Franklin quotes on the sidewalk and everything, it was really cool. So we had Wharton professors teaching us all this stuff and case studies on humongous companies. And I just thought it was exhilarating, and I took away from it a bunch of things that are still involved in my business. I learned how to salary cap there. I learned how to like, manage numbers that are really important. So, so I've come a long way where now, I mean, it's one of the main things I talk about our finances. And it's been an amazing evolution.13:55 - I've spoken on this before that I, I'm very aggressive in my head. I'm like, no, no, do it, do it. But that's the other side of it is I really think like, you know, my body, I can do anything that I, I need to right now, and I'll take a break later, and you obviously feel so much better about yourself after I have put myself in the hospital. So I have tried too hard once. But no, I think the other side of it is also, you know, life is hard and when you do hard things, life, I don't know if it gets easier, but it allows you to approach things with a better lens, like hard problems with a better lens 38:50 - I'm gonna just give you some numbers not to, not to like brag or boast or anything like that, but I just think it paints a better picture. So when you get going as a business, I was flat broke, like I had no money. I was coming, going through savings, like out to wazoo, and it was really stressful. And so then once I got to a certain point, I'd say there's like 20 grand a month coming in of profit, right? It was, it's so easy to just sit there and bathe in those profits and just say like, man, why don't I just stay here a little while and start making this money. And really there's no button you can push that says like, just keep me right here and I'll be fine with 20 grand a month. If there was, I might think differently, but I had to take risks to get to the next level in the game. And the temptation I think far too often is once, once things get comfortable, businesses kind of go like this, they kind of plateau and then they go up and they plateau and they go up and they plateau in those plateau periods or even before those plateau periods, as you can see an opportunity or a good, a good op like a good way to reinvest profits that's the time to jump.33:57 - So the lesson I would give to anyone who's listening to this or to you guys is like, there was something that was going on there that nobody is, that I haven't talked about, which is, if I heard Greg in December of 9, 2019, I may all
- Nov 12, 202543 min
Adidas Hats & Spiritual Musings: A Chat with a Marketing CEO
Join us in a dynamic conversation with Mike Falkow, CEO of Meritus Media, where his vibrant life experiences from sports to spirituality inform his unique approach to marketing and personal philosophy. Expect tales of surfing, creative marathons, and branding brilliance in an episode that oscillates between profound insights and delightful details.Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast.Getting deep on brandingPersonal journeys and businessThe influence of Peaky BlindersMike Falkow’s creative processThe problem with old agency modelsResources:Meritus MediaDevNoodleConnect with Mike Falkow:LinkedInConnect with our hosts:Josh Hoffman - LinkedInAlex Garashchenko - LinkedInQuotables:19:06 - I hate being bored. I mean, if you really want to abstract it all the way down, that's it for me. Like I was having a conversation with my sister yesterday actually, and she was like, it's good that you're doing things and blah, blah, blah. And I'm like, you know, I despise the idea of being unproductive. It really bothers me. And so, I, wherever that comes from for me, who knows, I think it's not even worth analyzing all that deeply. But like, I find great joy in being productive. I find that my morale comes up. I find that I tend to feel like I'm exchanging more with the world around me. I feel like I'm in a better position to help the people who I care about. You know, like all those added benefits, but like sitting still for too long really drives me nuts and feeling lazy and feeling unproductive, and like, I'm not contributing like that.22:09 - And then also just having your biggest competition being yourself. Like, there's nothing that I can control about how that guy surfs that way. There's nothing that I can control about how that actor auditions for that part. Like, those are entirely out of my hands. So if I want to do the best job that I can do, all I need to do is focus on myself.13:08 - You need to treat your business like your body of, like, it needs to be well fed, it needs to have good sleep, it needs to get exercise like you, you need to respect it and treat it as such. 'cause a lot of times, especially with small businesses and, one man operations, it gets into this thing of like, ah, I'm just gonna cope and try and, juggle the plates and do everything all at once. And, but it's like, no, take time to rest. Take time to exercise, take time to feed it, and we can sort of extrapolate that metaphor all the way down the road, but being in the present, I think that's, that's the business right there.40:41 - Mike: It's unethical. If I want to be straight up about it. That's just my view of it. I feel like that's unfair. If you're already paying me a retainer to be your consultant and your PR strategist, why would I upsell you if I'm finding opportunities for you to do paid branding? Right?Alex: That's interesting. That stems into a lot of different industries as well, and like the owning relationships and kind of keeping those to the chest, close to the chest, and then upcharging for access, really. Yeah, Where that access may not even be limited to that agency. Maybe Lucky Strike could have gone and knocked on that door themselves.39:36 - Mike: The product is the commercial, but now you've got a product that you can sell at like massive, massive margins and then do these huge profits on media buys. Where like that's where the money is for the old agency model.Alex: So was that really in the relationship and them owning the relationship to those media distributionMike: Products? Yeah, like if, if you look at like, okay, so Lucky Strike comes in as an admin example, right? So they come up with a great creative idea of how to put the commercials together and what that ad campaign would look like. But okay, so they're getting paid some for that. But the contract with the, with Lucky Strike is all in service of getting to the media buyers. 'cause the media buyers where, okay, I, I pay, you know, $50,000 or whatever it is, or a hundred thousand dollars for this, but the client is now paying me five or, or whatever it is. Because the media buy upsell is, is such a large margin.
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About Masters in Marketing Agency
Are you running a digital marketing agency but feel like you need some advice? The Masters of Marketing Agency Podcast features veteran marketing agency owners who share their experiences, mistakes, and successes along their journey. Join host Josh Hoffman and make sure you have a notebook as he digs deep so you can learn more about what veteran agency owners know.
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It's a free AI-powered email that summarizes new episodes of Masters in Marketing Agency as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
How does the Masters in Marketing Agency podcast summary work?
When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
Is this an official Masters in Marketing Agency product?
No. Podzilla is an independent service that summarizes publicly available podcast content. We're not affiliated with or endorsed by DevNoodle.
Can I get summaries of other podcasts too?
Absolutely! The free plan covers up to 3 podcasts. Upgrade to Pro for 15, or Premium for 50. Browse our full catalog at /podcasts.
How often does Masters in Marketing Agency release new episodes?
Masters in Marketing Agency publishes biweekly. Our AI generates a summary within hours of each new episode.
What topics does Masters in Marketing Agency cover?
Masters in Marketing Agency covers topics including Business, Marketing, Entrepreneurship. Our AI identifies the specific themes in each episode and highlights what matters most to you.
Start getting Masters in Marketing Agency summaries tomorrow morning.
Free forever for up to 3 podcasts. No credit card required.
Free forever for up to 3 podcasts. No credit card required.