Marketing People Love

The Untold Story of a $1.2B Exit: Behind the Scenes with Grüns' Chad Janis

September 28, 2026·43 min
Episode Description from the Publisher

In this episode, we go fully behind the scenes of one of the fastest-growing consumer brands in history. As someone who partnered with Chad before Grüns even had a website, I wanted to skip the typical polished PR talk and dig into the actual, unfiltered decisions that built a billion-dollar gummy empire in just 36 months. We talk about the original idea and how we taste-tested the product, convinced Raindrop to get involved when he only had gummies in nacho cheese snack bags (yes you read that right) and what he learned from his time in private equity that made him want to go big from the start.  We talk about what makes the Grüns brand special and appeal to so many people and why he wanted to bet on building a brand from the beginning. We also go under the hood of leadership and collaboration and some of the key learnings of building a great team so quickly.  Finally, what does Barry Bonds on steroids and building an explosive brand have in common? If you want to know what it actually looks like to take a massive swing, ignore the standard playbook, and build a brand people love, this is the uncut story.

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