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Marketing People Love: Daily Summaries Delivered
by Jacques Spitzer
Welcome to "Marketing People Love"!If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love – then this podcast will be a place for you to get inspired by some of the top experts in the world.Guests include top global brand strategists, marketers, CMOs and CEOs ... How do they get inspired to create their best advertising?Who do they look to in order to grow and learn?And what advice to they have for people – like you - hungry to create Marketing People Love?My name is Jacques Spitzer – and I will be your host on this journey. My 4x Emmy® award-winning, eight-figure agency (Raindrop) has generated over a billion views and $1.5B in campaign sales.I'm a passionate leader, connector, and storyteller with an innate ability to build brands and create marketing that people love. I'm so excited to present these conversations with you and make sure to subscribe so you don't miss a moment.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago43 min
The Untold Story of a $1.2B Exit: Behind the Scenes with Grüns' Chad Janis
In this episode, we go fully behind the scenes of one of the fastest-growing consumer brands in history. As someone who partnered with Chad before Grüns even had a website, I wanted to skip the typical polished PR talk and dig into the actual, unfiltered decisions that built a billion-dollar gummy empire in just 36 months. We talk about the original idea and how we taste-tested the product, convinced Raindrop to get involved when he only had gummies in nacho cheese snack bags (yes you read that right) and what he learned from his time in private equity that made him want to go big from the start. We talk about what makes the Grüns brand special and appeal to so many people and why he wanted to bet on building a brand from the beginning. We also go under the hood of leadership and collaboration and some of the key learnings of building a great team so quickly. Finally, what does Barry Bonds on steroids and building an explosive brand have in common? If you want to know what it actually looks like to take a massive swing, ignore the standard playbook, and build a brand people love, this is the uncut story.
- Jul 30, 20261h 8m
The Ideas That Change Everything w/ Raindrop Creative Chairman Rob Strasberg
Most people think advertising is about selling products. It's not. The best ideas change the way people see themselves and sometimes they change culture along the way. In this episode of Marketing People Love, Jacques Spitzer, CEO and CCO of Raindrop sits down with its newly appointed Creative Chairman Rob Strasberg, whose work has shaped some of the most influential campaigns of the last 25 years. From helping build the Truth campaign that changed how an entire generation viewed smoking, to launching MINI Cooper in America and reinventing iconic brands, Rob has spent his career proving that ideas can move far more than products. Together, they explore why creativity is really about psychology, how great teams unlock great ideas, the role identity plays in every purchase we make, and why the future of marketing belongs to the people willing to think differently. One idea, communicated at the right moment, can change a brand. Sometimes it can change the world.
- May 20, 202638 min
The Amazon Math Nobody Talks About w/ Nik Hall
In this episode of Marketing People Love, I sit down with Nik Hall, founder, operator, and Amazon growth expert, to break down what actually drives success on Amazon in 2026. We get into the real math behind profitable brands, why most founders misprice their products, and how small decisions around pack size and positioning can completely change your trajectory. Nik also unpacks why Amazon is becoming increasingly pay-to-play, how AI is reshaping search and discovery, and what separates scalable brands from crowded, commoditized categories. He also shares the frameworks he uses to evaluate opportunities, avoid "bloodbath" categories, and help brands scale with more clarity and less guesswork. If you sell physical products or want to understand where ecommerce is heading next, this conversation will give you a sharper lens on what actually works.
- Apr 22, 20262h 1m
The Attention Economy with Beast Games Co-Creator Sean Klitzner
In this special episode of Marketing People Love, I sit down with Sean Klitzner, the creative force behind billions of views and co-creator of Beast Games. Together, we unpack what it really takes to win attention in today's world, why great content isn't about short vs. long but about earning time, and how a "why not?" mindset leads to massive breakthroughs. From producing under extreme pressure to helping scale the MrBeast empire, Sean shares lessons on storytelling, obsession, and building content people actually care about. If you want to understand the future of marketing and attention, this episode is for you.
- Feb 19, 202635 min
From Lice to Legacy: How Risa Barash Built Fairy Tales Hair Care Into a Brand Parents Love
On this episode of Marketing People Love, Jacques Spitzer sits down with Risa Barash, founder of Fairy Tales Hair Care. What began as hand to hand sales in New York City salons grew into a tens of millions of dollars kids haircare brand trusted by families nationwide. Risa shares how she used her PR background to spark early growth, built a problem solution brand beyond lice prevention, and expanded into products for curls, tangles, and swim care based on real conversations with moms. She also opens up about losing a major acquisition deal the day COVID shut down the world, rebuilding after demand collapsed, and rediscovering her love for brand building. Now, she is stepping into a bold new chapter with fresh energy and a powerful campaign for 2026. This episode is a masterclass in resilience, reinvention, and what it truly takes to build a brand people love.
- Feb 4, 202641 min
Moonshot Marketing: How Small Bets Create Cult Followings w/ Rabah Rahil
What if 5 to 10% of your marketing budget could create a moment so big it actually changes how people feel about your brand? In this episode of Marketing People Love, I sit down with Rabah Rahil, one of the most creative marketers I have ever worked with and the mind behind some of the most memorable moments in modern B2B and SaaS marketing. From helping Triple Whale raise $25M and creating the Whaley's Awards to launching Fermat's SaaS couture drops that took over the internet, Rabah shares how to design marketing people genuinely want to be part of. We talk about moonshot marketing and why small, intentional bets can drive outsized impact when your fundamentals are solid. Rabah breaks down what it really takes to build community through events and experiences, how high FOMO moments are engineered, and why the pre build up, the live experience, and the post event momentum all matter. We also get into why most brand merch fails, how Fermat flipped the script by creating products people actually wanted, and where art, science, and humanity intersect in great marketing. If you want to think bigger, take smarter risks, and create marketing people actually love, this episode will change how you see what is possible.
- Jan 7, 202643 min
How DECKED 10X'd: The Sherpa Mindset of Scaling Beyond Plateaus w/ Delamon Rego
In this episode of Marketing People Love, Jacques sits down with Delamon Rego, a growth leader who helped scale DECKED more than 10X in just six years. Together, they revisit the strategic bets, channel sequencing and mindset shifts that took the brand from a small automotive upstart to a durable, nine-figure growth engine. Delamon shares the behind-the-scenes decisions that powered DECKED's explosive rise, including layering S-curve channels at exactly the right time, investing early in durable brand assets, running bold experiments, including the YouTube campaign that delivered 6x ROAS, and building world-class teams through relentless recruiting. He also breaks down why most brands stall out between $20M–$40M, and what it really takes to break through the plateau. Whether you're a founder, marketer, or operator aiming for your next major growth inflection, this conversation is packed with actionable and energizing insights. Get ready to rethink your channel mix, your mindset, and the bets you're willing to make.
- Dec 10, 202533 min
Poop, Pets & Purpose: How Supreme Source Broke Through the Noise w/ Kyle Frederiksen
What does dog poop have to do with brand growth? More than you think. On this episode of Marketing People Love, Jacques Spitzer sits down with Kyle Fredriksen of American Pet Nutrition, Supreme Source, to unpack how a small, family-owned pet brand took on billion-dollar competitors and won. Kyle shares the journey from corporate giants like P&G and General Mills to running a challenger brand with autonomy, creativity, and courage. From uncovering the "job to be done" for pet parents to taking a bold swing with unforgettable, slightly uncomfortable advertising, Kyle breaks down the strategy that drove four years of consistent growth, even while the category around them was flat or declining. You'll hear how insights about pet digestion, yes, poop, became the centerpiece of a growth strategy, why taking big creative risks is the secret weapon of challenger brands, and how a culture of trust and leadership allows small teams to move fast and make bold decisions. Kyle also draws lessons from baby brands like Pampers that translate perfectly to the pet aisle and explains why doubling down on what works beats chasing every new trend. This episode is packed with actionable marketing lessons for anyone looking to break through, connect emotionally with their audience, and make advertising people actually love.
About Marketing People Love
Welcome to "Marketing People Love"!If you are passionate about storytelling, brand marketing and knowing what it takes to create marketing people love – then this podcast will be a place for you to get inspired by some of the top experts in the world.Guests include top global brand strategists, marketers, CMOs and CEOs ... How do they get inspired to create their best advertising?Who do they look to in order to grow and learn?And what advice to they have for people – like you - hungry to create Marketing People Love?My name is Jacques Spitzer – and I will be your host on this journey. My 4x Emmy® award-winning, eight-figure agency (Raindrop) has generated over a billion views and $1.5B in campaign sales.I'm a passionate leader, connector, and storyteller with an innate ability to build brands and create marketing that people love. I'm so excited to present these conversations with you and make sure to subscribe so you don't miss a moment.
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