The Ideas That Change Everything w/ Raindrop Creative Chairman Rob Strasberg

Most people think advertising is about selling products. It's not. The best ideas change the way people see themselves and sometimes they change culture along the way. In this episode of Marketing People Love, Jacques Spitzer, CEO and CCO of Raindrop sits down with its newly appointed Creative Chairman Rob Strasberg, whose work has shaped some of the most influential campaigns of the last 25 years. From helping build the Truth campaign that changed how an entire generation viewed smoking, to launching MINI Cooper in America and reinventing iconic brands, Rob has spent his career proving that ideas can move far more than products. Together, they explore why creativity is really about psychology, how great teams unlock great ideas, the role identity plays in every purchase we make, and why the future of marketing belongs to the people willing to think differently. One idea, communicated at the right moment, can change a brand. Sometimes it can change the world.