From Lice to Legacy: How Risa Barash Built Fairy Tales Hair Care Into a Brand Parents Love

On this episode of Marketing People Love, Jacques Spitzer sits down with Risa Barash, founder of Fairy Tales Hair Care. What began as hand to hand sales in New York City salons grew into a tens of millions of dollars kids haircare brand trusted by families nationwide. Risa shares how she used her PR background to spark early growth, built a problem solution brand beyond lice prevention, and expanded into products for curls, tangles, and swim care based on real conversations with moms. She also opens up about losing a major acquisition deal the day COVID shut down the world, rebuilding after demand collapsed, and rediscovering her love for brand building. Now, she is stepping into a bold new chapter with fresh energy and a powerful campaign for 2026. This episode is a masterclass in resilience, reinvention, and what it truly takes to build a brand people love.