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Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories: Daily Summaries Delivered
by Robert Plank
Generate passive income and earn a living from home using internet marketing, membership sites, webinars, email marketing, podcasting, and more.
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- 4 days ago22 min
1589: Creative Problem Solving in the Age of AI with Nir Bashan
Business owners rarely fail because they’re short on tools or tactics, they fail because they blend in. In a world where everyone has access to AI, automation, and endless data, the real danger is that your message, brand, and leadership lose their human edge. Output becomes polished but generic. Teams get buried in analytics while intuition, originality, and genuine connection get pushed aside. Today’s guest, Nir Bashan, keynote speaker, creativity consultant, and author of The Solution Mindset: Mastering the Art of Problem Solving, has helped brands like Rolex and Porsche turn creativity into measurable profit by treating it as a practical business tool, not something fluffy or optional. In this episode of Marketer of the Day, Nir shows us why creativity is now the last true competitive advantage in the age of AI. He explains how AI has become the great equalizer: everyone can generate emails, posts, and scripts at scale, but very few know how to separate the “AI fire hose” of output into what’s truly valuable, authentic, and on-brand. Nir reveals how to use AI as a starting point while applying a creativity rubric to refine, reshape, and humanize your content so it sounds like you and actually resonates with your audience. https://youtu.be/juP8aaBUPaI?si=b9yJ3lZXJT0Q3s2T This conversation is packed with insights for entrepreneurs, marketers, and leaders who feel overwhelmed by data, distracted by constant digital noise, or frustrated that their AI-assisted content still falls flat. If you’ve been wondering how to stand out when everyone else has the same tools, Nir’s Solution Mindset will show you how to reclaim creativity as a skill, integrate it with your analytics, and turn everyday problems into opportunities for differentiation and growth. Quotes: “Creativity is an actionable tool that we can use to grow businesses, get into new markets, change product, and change how customers relate to what we offer. The problem is that most people don't use it." "AI is now the great equalizer. Everyone has access to it, so the question becomes: what do we do to get to the next level? That shortage, that gap there, is creativity." "Reality doesn't lie strictly in the numbers; it lies in a balancing of the analytics and the creative. That's what I help people do, connect those two things to optimize their business." Contact Details: Visit Nir Bashan's Facebook Page Connect with Nir Bashan on LinkedIn Explore Nir Bashan's Official Website Follow Nir Bashan on Instagram Get a copy of The Solution Mindset: Mastering the Art of Problem Solving on Amazon Dive into the YouTube Channel of Nir Bashan
- 1 weeks ago28 min
1588: Retire on Real Estate and Unlock Home Equity with Kerry Worden
Most people don’t fall short in retirement because they’re lazy or bad with money. They fall short because their home equity sits idle, taxes quietly eat away at their gains, and they’ve never been shown how to turn real estate into reliable retirement income without creating another full-time job. Maybe you’re a homeowner in a high-cost market, a realtor with “lumpy” income, or a self-employed professional with no real pension, are you sitting on hundreds of thousands in equity and still worried you’ll outlive your money? In this episode of Marketer of the Day, mortgage broker and retirement strategist Kerry Worden shows you how to “Retire on Real Estate” by using short-term rentals, reverse mortgages, and tax-deferral strategies to turn what you already own into cash flow. If you’ve ever wondered, “Am I an accidental millionaire on paper but broke in retirement?” or “How do I use my house in my retirement plan without losing it?” This conversation is for you. https://youtu.be/eZ9SNKq6J_8?si=IAl1yuQcM6stemiP Kerry shares the story behind Buckeye Basecamp, his short-term rental near Yosemite that sleeps up to 20 people, and explains why short-term rentals, set up as real businesses, can deliver stronger income and better tax treatment than many traditional long-term rentals. You’ll hear about passive activity loss limitations, why so many investors and retirees leave money on the table, and how especially in your higher-earning pre-retirement years, short-term rentals can help you keep more of what you make. If you’re a realtor, homeowner, or self-employed pro who’s built up equity but not a real plan, this episode will challenge how you think about risk, retirement, and your house. Kerry’s mindset, captured in his personal motto “DFQ: Don’t F’n Quit,” is about not giving in to fear, myths, or confusion, but getting just educated enough to make smart, confident decisions for yourself and your family. Quotes: “Short-term rentals for retirement can be opportunity or overload. If you’re not ready, it really can feel like too much, but for people trying to get ready to retire, especially in those higher-income years, they can be incredibly helpful.” “A reverse mortgage line of credit has a unique attribute: it grows and never stops growing. Even if the value of the house never goes up again, that line of credit keeps increasing anyway.” “My purpose with financial planners and realtors is to show them how a reverse mortgage can help their clients not outlive their assets and reduce their tax liability. If you ignore home equity, you’re ignoring one of the biggest tools in the retirement toolbox.” Contact Details: Visit Kerry Worden's Facebook Page Connect with Kerry Worden on LinkedIn Visit Real Retirement Strategies Official Website Learn More About Buckeye Basecamp Follow Kerry Worden on Instagram Get The Copy of Retire of Real Estate: The Realtor's Retirement Plan on Amazon
- 1 weeks ago28 min
1587: Book Marketing on a Budget After Loss with Robin Beamer Dalton
What if the worst season of your life became the catalyst for your greatest creative work? Are you stuck in grief, burnout, or retirement drift, wondering if your story is “too ordinary” to ever matter to anyone else? Have you poured your savings and your soul into a book, only to discover that writing it was just the beginning, and now you’re drowning in marketing advice you can’t afford to follow? In this episode, retired West Virginia teacher turned romantic thriller author Robin Beamer Dalton shares how the loss of her husband, the shock of suddenly living alone after 27 years together, and the looming dread of dark winter evenings pushed her to finally write the book she’d always dreamed of. In just five intense months, she turned ten-hour writing days into Threads of Obsession, an action-packed, twist-filled romantic thriller that keeps the predator in the heroine’s life from the first chapter almost to the very end. https://youtu.be/A42sEnjJ6VY?si=DeC0bSugA417DJ71 Robin is uniquely qualified to talk about transforming pain into purpose. She spent 33 years teaching everything from physical education to reading, served as a reading specialist and adjunct instructor at Marshall University, and has been a voracious reader since childhood. She’s channeled that lifelong love of story, plus her own experiences with grief, caregiving, and small-town life, into a compelling novel and a tireless grassroots marketing campaign. If you’re an aspiring or struggling author, or someone wondering whether it’s “too late” to reinvent yourself, Robin’s journey will show you exactly how to turn your life experience into a powerful, marketable story without a massive budget. Quotes: “I got my computer out, I prayed over it, and just started writing, and I worked about 10 hours a day on it for about five months.” “I didn't know what I was going to write till I was writing. I didn’t have an outline on paper or in my head, and when I’d get to a point I’d think, this is the perfect place to throw a kink in the story.” “I decided I would turn the tables and write where she actually would have been the first one never to leave the coal camp in the story. She was single, she didn’t have a husband and children, so I could send her out into the world in a way real life never allowed.” Contact Details: Connect with Robin Beamer Dalton on Facebook Visit Robin Beamer Dalton's Official Website Follow Robin Beamer Dalton on Instagram Threads of Obsession on Amazon
- 1 weeks ago26 min
1586: AI Video Production, Podcasts & Business Growth with Dan Portik
From broke musician and scrappy ad-agency owner to in-demand video producer and podcast studio leader, Dan Portik has ridden every wave of media disruption, not just surviving each shift, but turning it into his next level of growth. In this episode, Dan shares how he evolved from a 90s advertising entrepreneur into the founder of BVS Media Group and Premier Podcast Productions, running a 12,000-square-foot studio in Cleveland that serves coaches, experts, and companies with high-end podcasts, documentaries, and AI-powered video content. If you’ve ever felt overwhelmed by cameras, editing, and AI tools, or worried that AI might make your skills obsolete, Dan’s story is a masterclass in turning disruption into opportunity. Dan also shares a powerful mindset shift for creatives and professionals facing AI and other “disruptors”: you can either declare your career over, or you can look for licensing, new revenue streams, and scalable digital assets built on the skills you already have. Through examples like turning a home-services client into an on-screen superhero, hosting Joe Rogan, style three-camera podcast sessions for Bitcoin experts, and drawing on wisdom from mentors like Tom Hopkins and Zig Ziglar, Dan shows how service, adaptation, and consistency beat fear every time. Whether you’re a coach, consultant, or business owner who knows you should be doing more with video and podcasts, or a creative person worried about AI, this conversation offers a grounded, practical roadmap for building a resilient, opportunity-rich media presence. https://youtu.be/kTbhC8BwFys?si=VL58vKjh0sdHZkXM You’ll learn how to think about goals, budget, and ROI before you hit record, why human conversation and storytelling still beat fake AI content, and how to use AI as a streamlining tool (not a replacement) in your production workflow. If you’ve been wanting to launch a podcast, upgrade your video presence, or finally use AI the right way in your marketing, this episode will give you a clear path forward and a behind-the-scenes look at what’s possible with a pro studio like BVS. Quotes: “What I’m finding about AI is, yeah, it’s a shiny tool in the corner, but all it really does is streamline everything that you’re doing. “I can’t even tell you how many times I could have easily just folded it up, but you have to find the opportunities and have that mindset to find the opportunities.” “We don’t use voiceovers; we use AI voiceovers. They’re perfect. Why would I hire someone when I can use a perfect voice that can be done in five seconds?” Resources: Dan Portik on LinkedIn Connect Dan Portik on Facebook Visit the Official Website of Dan Portik Premier Podcast Productions Official Website BVS Film Productions Official Website Follow Dan Portik on Instagram
- 2 weeks ago25 min
1585: Forever Stalwart: Titus Billings, Isaac Morley, and Edward Tuttle’s Pioneer Legacy with Susan Billings Mitchell
After spending more than three decades researching her pioneer ancestors, faith-based author Susan Billings Mitchell refused to let their stories stay dry and distant. In this episode of Marketer of the Day, Robert Plank talks with Susan about how she turned generations of family history into Forever Stalwart, a gripping, novel-style series that feels more like an epic saga than a genealogy report The series follows three real Mormon pioneer families: Titus Billings, Isaac Morley, and Edward Tuttle, as they navigate persecution, the Missouri extermination order, disease, starvation, harsh weather, and repeated forced migrations in their quest for religious freedom. Susan explains how a single request from her father to “write Grandpa’s story” led her into years of pre-Internet research in small museums and libraries, reconstructing the life of her great-great-grandfather after his original journal was lost, refining. https://youtu.be/eu983UhCWwE?si=ZVYXVe_6gdHeIii1 What began as an 800-page historical “brick” has become a multi-volume saga organized by both location (Ohio, Missouri, Illinois, across the plains, and Salt Lake) and spiritual theme (discovery, testing, sacrifice, enduring, refining). Susan shares how she balances strict historical accuracy with engaging storytelling, carefully weaving in fictionalized letters and scenes, but always documenting her sources and clearly labeling what’s imagined. You’ll hear why her motto is “Hearts Turn When History Talks,” how understanding pioneer hardships can give us fresh perspective on modern “problems,” and how she’s using tools like FamilySearch and Amazon print-on-demand to make these stories available to current and future generations. If you’ve ever wanted to make your own family history readable, inspiring, and impossible to put down, this conversation will show you what’s possible. Quotes: "They didn't set out to be heroes; they just wanted religious freedom. They just wanted to live the new gospel." "My website motto is ‘Hearts Turn When History Talks,’ and I think history is so important. I really think it's the stories that turn hearts." "If we don't learn from the past, we're going to repeat the same mistakes, and there's an effort out there to destroy history. A lot of our history is just being wiped out—that's not right." Resources: Visit the Official Website of Susan Billings Mitchell Forever Stalwart on Amazon
- 3 weeks ago28 min
1584: Digital Ethnography for Real Employee Engagement with Dean Browell & Rich Salon
Most organizations still rely on outdated employee surveys and filtered feedback to understand engagement, culture, and reputation. The problem? Those tools rarely reveal what people really think. In this episode of Marketer of the Day, Robert Plank talks with Dean Browell, co-founder of Discover Feedback, and returning guest Rich Salon about how digital ethnography and deep social listening uncover the unprompted conversations that matter most. Dean explains how anthropologists analyze public online behavior on platforms like TikTok, Reddit, and niche forums, to capture real employee and consumer sentiment at scale. Instead of just checking a survey box, organizations can finally see both the what and the why behind engagement, recruitment, retention, and brand perception. Rich brings the HR and operations perspective, contrasting opinion surveys and “pencil‑whipped” responses with the raw, candid insights employees share when their boss isn’t watching. Together, they reveal how this approach helps spot emerging risks, surface hidden strengths, and turn lived experiences into tactical changes. If you want to move beyond generic engagement scores and truly understand how your workforce and audiences talk about you online, this episode is your playbook. https://youtu.be/zh4UA1A6TZY?si=W2CHZfw2NKTEFRLM If you’re serious about recruitment, retention, and employer brand in a world where every role has its own subreddit or niche community, this conversation will challenge how you think about listening. You’ll learn how to move beyond outdated survey culture, mirror your employees’ own language back to them, and use real-world behavior as your most valuable data source. If your organization is ready to go beyond “pretty good” engagement scores and build decisions on what employees are actually saying in the wild, Dean and Rich’s approach may be the competitive advantage you’ve been missing. Quotes: "When employees don’t trust the anonymity of surveys and fear retaliation for honest feedback, every number leadership sees is filtered—and filtered data leads to flawed decisions." – Rich Salon "Digital ethnography is the next big gift HR can give to business, because for the first time we can reliably understand not just what employees feel, but why they feel that way." – Rich Salon "Digital ethnography can make you look like you’re predicting the future, but all you’re really doing is finally listening to conversations that have been happening in plain sight the whole time." – Dean Browell "Like Jane Goodall, we don’t touch the monkeys; this isn’t about prompting anyone; it’s about quietly watching what people already say when they think no one from corporate is listening." – Dean Browell Resources: Dean Browell on LinkedIn Rich Salon on LinkedIn Visit the Official Website of Rich Salon Explore More at Discover Feedback Discover Feedback on Facebook
- 3 weeks ago32 min
1583: AI Storytelling and Multiple Income Streams with Audrey Bell-Kearney
What if the only thing standing between you and your next breakthrough is fear? What if AI isn’t replacing creativity, but unlocking it? And what if your life story, business experience, or personal struggle could become the foundation for a thriving brand, multiple income streams, and a deeper connection with your audience? In this inspiring and wildly creative episode, Audrey Bell-Kearney returns to the show to share how she reinvented herself yet again; this time by blending AI, storytelling, publishing, community building, and entrepreneurship into an exciting new fiction book franchise called The Housewives of Gwinnett. Audrey opens up about her journey from publishing nonfiction how-to books for over two decades to discovering how AI could help her unlock an entirely new level of creative expression. https://youtu.be/Nl0sQ0VS9H8?si=XorIcy4DEqsUL_1O Audrey explains why so many entrepreneurs stay stuck despite having talent and resources, how fear silently sabotages business owners, and why authenticity and personal branding matter more now than ever in the age of AI avatars and automation. She also reveals her unique strategy for turning a single book into five or more streams of income using audiobooks, puzzles, games, collectibles, and live community experiences. With decades of experience in publishing, podcasting, branding, and entrepreneurship, Audrey brings a rare mix of practical wisdom, creativity, and visionary thinking. Whether you want to write a nonfiction authority book, launch a fiction series, grow your business, or finally bring your ideas to life, this episode will leave you energized and full of possibilities. Quotes: “Fear holds a lot of people back because once everything is in place, now you can no longer say, ‘I don’t know what business to start.’” “AI is my happy partner, and we sit here and create stuff that makes me happy and hopefully makes other people happy too.” “If you create it and think people will just come, that’s not true. You have to create visibility and put yourself out there.” Contact Details: Connect with Audrey Bell-Kearney on Facebook Follow Audrey Bell-Kearney on Instagram Connect with Audrey Bell-Kearney on LinkedIn The Message in the Mural: Secrets are painted in plain sight on Amazon Audrey Bell-Kearney Official Website
- 3 weeks ago33 min
1582: ADHD, Dyslexia, Autism, and School Support Strategies with Tracey Lyons-Tozier
In this inspiring episode, Tracey Lyons-Tozier joins host Robert Plank to discuss her mission of helping families navigate the world of special education, neurodiversity, and self-advocacy through her powerful children’s book series, Mama Bulldog Books. Drawing from her experience as a master’s-level clinical social worker, professional education advocate, and parent of children with autism, ADHD, and learning disabilities, Tracey shares how personal struggles, including a devastating legal battle with a school district, inspired her to empower other families facing similar challenges. https://youtu.be/mVcPLgoPCBs?si=0FIy3JNFI57NVS3h Whether you’re a parent, teacher, advocate, or simply someone passionate about inclusion and education, this episode delivers practical insights, emotional encouragement, and hope for families navigating special education and neurodiversity. Throughout the conversation, Tracey explains how books like Benny Speaks Up, Fiona Finds What’s Fair, and Mikey Can’t Help It help children better understand autism, ADHD, dyslexia, IEPs, 504 plans, bullying, fairness, and emotional regulation. She reveals why teaching children to advocate for themselves is one of the most important life skills parents can nurture and why compassion and understanding are critical for both neurodivergent and neurotypical kids alike. Tracey also opens up about the emotional realities of parenting children with special needs, the challenges families face in the education system, and the importance of having advocates during IEP meetings. She shares details about her upcoming ADHD-focused book, Abby and Jack Aren’t Bad Dogs: Mama Bulldog Tackles ADHD, which explores hyperactive, inattentive, and combined ADHD presentations through relatable family storytelling. Quotes: “Fair isn’t everybody getting exactly the same thing. It’s everybody getting what they need to learn.” “Not being timid and silent, not being angry or aggressive, but being calm and assertive—even when you’re scared—that’s how children learn to advocate for themselves.” “I promised myself at that moment that if I could keep anybody from hearing ‘Google it,’ I would.” Contact Details: Connect with Tracey Lyons-Tozier on Facebook Follow Tracey Lyons-Tozier on Instagram Connect with Tracey Lyons-Tozier on LinkedIn Fiona Finds What's Fair (Mama Bulldog Book) on Amazon Tracey Lyons-Tozier Official Website
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