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Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories: Daily Summaries Delivered
by Robert Plank
Generate passive income and earn a living from home using internet marketing, membership sites, webinars, email marketing, podcasting, and more.
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- 1 weeks ago27 min
1655: Healing After Abuse and Betrayal with Margaret Mearns-Bass
Many survivors of childhood abuse and betrayal are told to “forgive and move on,” yet they’re given no real guidance on how to heal, reconcile, or deal with the deep and lasting pain. Today’s guest, Pastor Margaret Mearns-Bass, author of “Broken: The Healing Power of Forgiveness After Abuse and Betrayal,” shares her remarkable story of surviving 14 years of sexual abuse by her father, navigating infidelity in her marriage, and finding genuine healing and freedom through God’s grace. In this episode, Margaret explains the critical difference between forgiveness and reconciliation, and why that distinction matters for anyone recovering from deep wounds. She describes how you can choose to forgive on your own, but true reconciliation requires repentance, accountability, and a willing heart on both sides. Through her own journey with her father and her husband, she shows why “cheap apologies” and vague statements like “I’m sorry for everything” often prevent real healing instead of promoting it. Margaret also dives into the physical impact of emotional trauma, sharing her experience with atrial fibrillation and what her doctor recognized as broken heart syndrome. She connects emotional wounds, silence, and shame to real health consequences, and encourages listeners to see a broken heart as something serious and valid, not “being dramatic.” From a biblical perspective, she challenges how many churches only teach half the message: urging people to forgive, but rarely teaching believers how to seek forgiveness, repent, and restore relationships. You’ll hear how Margaret found freedom by telling the truth, writing an honest letter to her deceased father, describing what her broken heart really looked like, and refusing to carry someone else’s shame any longer. She offers practical steps listeners can take, such as writing a letter of forgiveness (even if the person has passed away or is unreachable) and putting into words the shape of their broken heart as a path toward clarity and release. https://youtu.be/j_J_sIhSpv4?si=ZQqXMpgmJj1kXtbO This conversation is filled with comfort, conviction, and hope for anyone who has asked: Where was God when this happened? Why am I still hurting? Is reconciliation even possible after such deep betrayal? Margaret’s story shows that while you can’t outrun your past, God can redeem it and use it to help others whether through your story, your calling, or simply your willingness to speak the truth. If you or someone you love is dealing with the aftermath of abuse, infidelity, or lifelong emotional pain, this episode will help you better understand biblical forgiveness, recognize the power of truth, and take your next step toward healing. To learn more about Margaret, access her resources, and find her book, visit MaggiesHiddenManna.com. Quotes: "God wants to heal the people who are broken, but He can't heal them if they shy away from His presence." "You can't run away from your past because it's part of you; but God can take that and make something good from it." "We're no longer teaching biblical forgiveness, which also includes seeking forgiveness. The church is only teaching half the gospel." Contact Details: Discover Hope, Healing, and Purpose at Maggie’s Hidden Manna: Visit the Website Today Visit Margaret Mearns Bass’s Website Today and Start Deepening your Walk with God Follow Pastor Maggie Bass for Faith-Filled Encouragement Broken: Forgiveness and the Journey to Reconciliation on Amazon Broken: The Healing Power of Forgiveness After Abuse and Betrayal on Amazon
- 1 weeks ago45 min
1654: AI Personal Branding and Expert Authority with Christine Blosdale
For many experts, the real challenge isn’t learning more or doing more, it's being clearly seen, understood, and trusted by the right people. Today’s guest, Christine Blosdale, the Expert Authority Coach behind ExpertAuthorityCoach.com, helps entrepreneurs transform their unique energy and authenticity into a powerful “bat signal” that attracts ideal clients and converts attention into revenue. In this episode of Marketer of the Day, Christine shows how to use AI as an amplifier of your true voice, not as a shortcut to sounding generic. She explains how she’s trained her customized ChatGPT (lovingly named “Charlie”) to mirror her natural communication style so well that it can generate on-brand offers, messaging, and marketing assets for both her and her clients. You’ll hear how giving AI clear direction, thoughtful prompts, and consistent feedback leads to far better results than treating it like a disposable vending machine for content. From there, Christine dives into the foundations of effective personal branding, starting with the business platform most people ignore: their website or landing page. Before ramping up podcasts, books, and social media content, she makes the case for building a clear, conversion-focused home base that immediately explains who you are, who you serve, and what transformation you provide. She walks through how a short welcome video above the fold, a focused call to action to book a complimentary consultation, concise “About” copy, and a small, well-structured set of offers can dramatically improve how visitors perceive and engage with your brand. Christine also unpacks the role of social proof and visibility in the age of AI. Instead of relying solely on traditional SEO, she introduces the concept of Answer Engine Optimization (AEO) and explains why FAQs, testimonials, and review pages matter more than ever. By turning real client questions into clear Q&A content, and by publishing authentic written and video testimonials, you make it easier for AI tools like ChatGPT, Claude, and Perplexity to identify you as a credible solution and surface your brand in response to user queries. An important theme throughout the conversation is trustability. Christine emphasizes that sales become easier when trust is built first and that skipping this step is where many service providers go wrong. She describes how her complimentary consultations allow potential clients to experience her style and expertise without risk, while also giving her the chance to screen out persistently negative or uncoachable prospects. This approach helps her protect her own energy, serve the right people, and create long-term client relationships that feel mutually beneficial rather than forced. https://youtu.be/ymZsrtKTGCs?si=9L3OYYecI7yGR66N If you’re ready to stop blending in, harness AI in a more personal and powerful way, and build an online presence that clearly signals who you are and why you’re worth hiring, this episode offers a roadmap. From sharpening your website and offers to increasing your visibility in both search engines and AI platforms, Christine’s strategies will help you become the trusted, in-demand authority you’re meant to be. Quotes: "Your personal branding, your business, your offers, your communication style, that's all energy. You have to think about what kind of bat signal you're putting out there." "With technology, the more you work with your AI, the more it gets to know your style, and it gets to replicate your messaging and your communication." "You need to develop trust before you can develop sales. So many people are so concerned about making the money that they skip over the trustability factor." Contact Details: Ready to Get Seen, Trusted, and Paid for What you Already Know? Visit ExpertAuthorityCoach.com Connect with Christine Blosdale on LinkedIn for Expert Tips, Insights, and Inspiration! Watch, Learn, and Get Inspired.
- 1 weeks ago27 min
1653: AI Content Visibility for Authority Building with Lisa Apolinski
Business owners aren’t just competing for human attention anymore, they're competing to be seen and understood by AI. In this episode of Marketer of the Day, digital insider and authority strategist Lisa Apolinski explains how your content, messaging, and online presence must now be optimized not only for search engines, but also for AI systems that increasingly “research” you on behalf of your audience. If AI can’t clearly detect what you do, who you serve, and why you’re different, you’re effectively invisible in the new digital landscape. Lisa introduces her concept of Authority Power, the ability to turn your hard-won expertise into undeniable authority that attracts right-fit clients ready to invest at higher levels. She walks through a practical “homework assignment”: ask an AI tool, in the third person, what you are known for and compare that answer to what you want to be known for. Any gap between those two reveals missing or unclear messaging in your LinkedIn profile, website, YouTube, and other social channels. From there, you can update your content, lean into more precise language, and create a clear, consistent, and congruent experience everywhere your brand appears. Rather than letting AI produce generic, “vanilla” content, Lisa shows how to use AI as a strategic language calculator that refines the words you already use, surfaces phrases worth repeating, and reflects back themes you didn’t realize you were communicating. She challenges experts to stop underselling themselves with “better, cheaper, faster” language and instead speak boldly about the unique, transformative “3 a.m. problem” they solve for a specific, narrow niche. This is where true authority is built by deciding exactly who you want to serve, what problem you solve better than 95% of others, and then aligning all your messaging around that promise. Lisa also opens up about “blowing up” her full-service agency in 2023 to focus solely on her area of genius: language, content, and writing that drives revenue. She shares lessons from her own false starts with personal branding and generic content positioning, and why the shift to Authority Power finally clicked with both her and her market. Along the way, she breaks down a smarter approach to digital marketing experiments: cut underperforming ads quickly, ignore vanity metrics like empty traffic, change one variable at a time, and trust your gut when something isn’t working. When you dial in your message and audience correctly, conversion rates can jump dramatically, and business suddenly feels exciting again instead of overwhelming. https://youtu.be/yYpwaSrqjUc?si=15CUogTFQ4rJWEao If you want to become the go-to authority in your space, be accurately represented by AI, and attract ideal clients instead of chasing them, this conversation will show you how to realign your language, sharpen your positioning, and take decisive action. Lisa shares how to connect with her on LinkedIn, subscribe to her content-packed newsletter, and book a free 30-minute consultation to start unleashing your own Authority Power. Quotes: "Sometimes AI can go way off the mark and blend you down to something so vanilla it could work for everybody, and we don’t want to go there." "The riches are in the niches. We want to know specifically who we want to target and why that right-fit client is ideal for us." "Let your buyer's journey be their journey, not yours. It's their experience, not yours." Contact Details: Write your Book. Build your Authority: Start your Journey with Indie Books International Today Become the Go-To Authority in your Industry: Explore PhatKat Consulting Today Turn your Ideas Into Influence: Connect with Lisa Apolinski on LinkedIn
- 1 weeks ago27 min
1652: Founder Exit Strategy & Life After Liquidity with Jerome Myers
Many founders spend decades building a company they hope to one day exit only to discover that the deal they dreamed about leaves them feeling lost, lonely, and full of regret. Today’s guest, Jerome Myers of Exit to Excellence, has studied more than 3,500 founder conversations, 400+ podcast interviews, and over $2.5 billion in exit value to answer a question the exit industry rarely asks: what happens to the founder when the business they built no longer needs them? In this episode of Marketer of the Day, Jerome introduces the “Founders Exit Paradox” and shares why an estimated 75% of founders regret their exit, even when they get the money they were aiming for. He explains how a business quietly organizes every part of an owner’s life calendar, income, relationships, and even identity and why selling that business without a personal plan can feel like falling off a cliff. Using his powerful mountain expedition analogy (ascent, summit, and descent), Jerome highlights that the most dangerous part isn’t building or selling the business; it’s what happens after the liquidity event when the structure disappears but the money, time, and opportunity suddenly expand. Jerome also breaks down the concept of business maturity asking whether your company is “acting its age” or if it’s still a “baby” that can’t function without you. He shows why founders who remain the catch‑all problem solvers get trapped, and how building a self‑sustaining, independent business is essential not just for a successful exit, but for a healthy life after the deal. Instead of treating exit planning as a dry financial exercise focused on EBITDA and GAAP, he uses story and parable, drawn from his audiobook “The Exit Expedition,” to make the emotional and psychological side of exiting both practical and deeply relatable. You’ll learn the real reasons founders regret selling from loss of identity and sudden loneliness to getting 40–60 hours a week back with no meaningful way to use it, and how a structured process can help you define who you are, who you spend time with, and what truly matters beyond your company. Jerome shares why being intentional before the exit is the key to avoiding lottery-winner-style meltdowns, and how to design a new “filter” for opportunities so you don’t say yes to everything just because you finally can. https://youtu.be/Zo8hzbPO_48?si=QOe77a1TH2Bi55tF If you’re thinking about selling your business someday or simply want to build a company that doesn’t depend on you for every decision, this conversation will change how you think about exit strategy. Jerome recommends starting with his Exit Risk Assessment at exittoexcellence.com/era, a complimentary diagnostic that reveals your highest‑risk areas, hidden dependencies, post‑exit vulnerabilities, and 90‑day action items to reduce risk. Whether an exit is five months or fifteen years away, you’ll see why a good exit strategy is really just good business strategy and how to prepare not only your company, but yourself, for the next chapter. Quotes: "Most owners are the catch-all whatever the problem is, if it doesn’t fit in one of the employees’ job descriptions, it is my problem, and I must go solve it." "Exit strategy is just good business strategy. You’ll enjoy your business more the better you are prepared for an exit." "The reason so many founders regret their exit is not the money. It’s that they don’t know how to introduce themselves anymore and they struggle with who they are without the business." Contact Details: Ready For What Comes After the Exit? Explore Exit to Excellence Today You Built It. Now What? Discover What Comes After The Exit: Take the Red Pill Assess your Exit Readiness: Start your Successful Transition Connect with Jerome Myers on LinkedIn → Discover what’s possible beyond the exit. Discover What’s Next: Listen to Your Next Today on Apple Podcast Exit to Excellence: A Journey to Your N.E.X.T. on Amazon
- 1 weeks ago28 min
1651: Innovation Leadership and Breakthrough Growth with Ted Santos
Most companies have smart people and solid products, yet still miss out on their biggest growth opportunities. The problem isn’t just strategy, it's that leaders keep solving familiar, comfortable problems instead of creating bold new ones that force innovation. Today’s guest, Ted Santos of Turnaround Investment Partners, works as an outsourced Chief Innovation Officer, helping CEOs deliberately create “the right problems” that unlock new markets, galvanize teams, and drive breakthrough growth. In this episode of Marketer of the Day, Ted explains why effective leadership means becoming a “professional troublemaker,” the kind of CEO who sets seemingly impossible challenges and lets the organization grow into the solution. He shares powerful examples like Steve Jobs demanding 1,000 songs in your pocket and turning the iPod into the iPhone, and Howard Schultz positioning Starbucks as the “third place” between home and work. These weren’t random ideas; they were intentional problems with no blueprint, designed to reveal gaps in the market and stretch people beyond what they thought they could do. Ted also uncovers the hidden, psychological side of innovation: why most breakthrough initiatives fail not because of bad ideas, but because of limiting beliefs and blind spots inside the people tasked with executing them. He tells the story of a mortgage professional in his 60s whose lifelong habit of joking to feel accepted was quietly killing his deals, until coaching helped him unlearn that blind spot, redirect his strengths, and double his productivity twice in six months. Ted’s work shows that when leaders and teams confront these internal roadblocks, they gain the capacity to handle uncertainty, collaborate more deeply, and consistently produce high‑impact results. The conversation goes further, connecting business performance with personal life. Drawing from his book, “Here’s Why You Can’t Find Love,” Ted explains how unresolved relationship issues and high divorce rates quietly drain corporate productivity costing an estimated $300 billion a year. He argues that companies must evolve beyond the old two-gear model of “hire in good times, lay off in bad times,” and instead develop employees so deeply in communication, conflict resolution, and resilience that it becomes more expensive to let them go than to keep them. https://youtu.be/iwDRNQBKGRg?si=y-TslIE6cN7-FmyH If you’re a CEO, founder, or business leader who wants to build a culture that thrives on uncertainty, finds hidden opportunities, and creates sustainable breakthroughs in both work and life, this episode will challenge how you think about leadership, innovation, and human performance. Quotes: “Most breakthrough initiatives fail not because of bad ideas, but because of what people already know about their limiting beliefs, mental roadblocks, and blind spots.” We’ve accepted a world where companies only operate in two gears: hire in good times, fire in bad times without ever looking for a third, fourth, or fifth possibility.” “Imagine making your employees so valuable that it costs more to lay them off than it does to keep them.” Contact Details: Protect Your Ideas; Secure Your Future: Book Your Free IP Consultation Today Create Your Next Breakthrough: Connect with Ted Santos on LinkedIn Master Change. Drive Results: Subscribe to Ted Santos YouTube Channel Transform How You Lead: Follow Ted Santos on Facebook Here's Why You Can't Find Love on Amazon
- 2 weeks ago31 min
1650: AI Leadership and Decision Speed for Business with Jason M. Riggs
In a world where anyone can spin up a website, ship an app, or publish a book with AI in a fraction of the time it used to take, the real competitive advantage isn’t execution, it's judgment. As tools accelerate the “doing,” the real constraint shifts to how quickly and clearly leaders can make the right decisions. Today’s guest, Jason M. Riggs, AI business leader, award-winning author, and creator of the Mach 10 Leadership series joins us to show how executives, founders, and product managers can operate at true “decision speed” without letting AI drive their teams and businesses into chaos. Jason shares how AI has collapsed execution time across software, hardware, cloud, and applied AI, and why that makes most traditional corporate processes obsolete. He breaks down the core idea behind his books, “The Mach 10 PM” and “The Mach 10 Leader: AI Native Leadership at Decision Speed”: when execution accelerates, your decision system has to evolve, or your approvals, alignment meetings, and “coordination tax” will quietly kill your best ideas. Jason explains why ownership and accountability must replace vague group consensus, and how to design decision loops that keep up with AI-level velocity. Jason also takes us behind the scenes of AI-native order taking in quick service restaurants (QSRs), where seemingly simple problems (“just take a burger order”) hide massive complexity: brand-specific language, modifiers, combos, coupons, point-of-sale integration, and more. He warns about the rise of “AI English” or “Clodlish” content and instructions that technically make sense to machines but are confusing and exhausting for humans. Throughout the conversation, he makes a strong case that raw LLMs don’t care about your time, money, or brand, which is why human judgment cannot be outsourced, especially when you’re building core customer experiences.Beyond his day job, Jason talks about using AI as a true enabler in his own indie publishing journey launching books, rebuilding his website, learning Amazon and Google ads, writing press releases, and building a full ecosystem around his ideas. He shows how AI can compress the learning curve of “10 different jobs” into one person’s tool-assisted workflow, as long as you’re willing to ask sharp questions, compare multiple models, and constantly pressure-test outputs with humans. https://youtu.be/doH8h0b0JBU?si=SOPkT6kcdbjGyuui If you’ve ever worried that AI might atrophy your decision-making muscles, or felt overwhelmed by “AI-flavored” content that all looks and sounds the same, this episode will help you reframe AI as one resource among many powerful, but never a substitute for thinking. Jason leaves us with a powerful principle that runs through the entire conversation: speed without clarity creates chaos. If you want to lead at Mach 10 in an AI-native world without crashing into a wall this is an episode you don’t want to miss. Quotes: “AI can give you the picture-perfect scholastic answer, but in the real world where humans have to consume it, it’s not always the best answer.” “What successful AI companies do best is use less AI, because AI is a cost component you can’t really control.” “AI should never be the only thinking you do; it’s just another resource in your toolbox alongside people and your network.” Contact Details: Master AI-Powered Product Leadership: Get the MACH-10 Playbook Turn Insight Into Impact: Visit the Official Website of Jason M. Riggs Get the Toolkit: Lead at MACH-10 Speed Ready to Lead at MACH-10: Connect with Jason M. Riggs on LinkedIn Master AI-Native Leadership: Follow Jason M. Riggs on X Turn Judgment Into Advantage: Follow Jason M. Riggs on Instagram Accelerate Without the Chaos: Follow Jason M. Riggs on Facebook Lead Faster. Think Smarter. Listen Now on Spotify The MACH-10 PM on Amazon The Mach 10 Leader: AI Native Leadership at Decision Speed on Amazon
- 2 weeks ago26 min
1649: Unresolved Grief and Anxiety Relief with Michele Mariscal
Many high achievers think their stress, burnout, or anxiety are just “part of the grind.” But what if those symptoms are actually signs of something deeper unresolved grief that’s never been named or processed? Today’s guest, Dr. Michele Mariscal, has spent 30 years in health and wellness helping people move from emotional chaos to clarity using HeartMath and the Grief Recovery Method, two evidence-based modalities that connect the heart and brain so you can finally process what’s been weighing you down. Michele reframes grief far beyond death or divorce. She explains how over 40 types of loss including career changes, natural disasters, broken trust, kids leaving for college, or growing up in a constantly moving military family, can quietly erode your sense of safety and show up as anxiety, overwhelm, or feeling “not yourself.” She shares her own story of living in a Florida community devastated by hurricanes and how unprocessed trauma left her feeling unsafe even doing ordinary tasks like driving, until she learned how to calm her “trauma body” and regulate her nervous system. Michele breaks down common myths about grief like “time heals all wounds,” “stay busy,” or “just move on” and shows how these patterns can actually deepen emotional pain, drive addictive coping behaviors, and even get stored in the body. Through the Grief Recovery Method, she outlines a step-by-step, 7–8 week psychoeducational process that normalizes grief, teaches you to recognize hidden losses, and gives you a repeatable template to complete your relationship with the pain of the loss without “letting go” of the person or memory you cherish. You’ll hear how Michele’s clients, especially busy professionals and healthcare workers have used HeartMath and grief recovery tools to return to work more grounded, rebuild strained relationships, and respond to emotional triggers without numbing out or exploding. If you’ve ever wondered why certain situations trigger outsized reactions, or why old memories still hijack your present-day decisions, this episode will help you connect the dots between past losses and current behavior. https://youtu.be/torpJBgouec?si=UwmZgagCYLwy2CT3 If you suspect you might be carrying unresolved grief from earlier in life even if things look “fine” on the surface this conversation offers a compassionate, practical roadmap to becoming more self-aware, emotionally resilient, and truly at peace. You’ll learn how to recognize the clues of unresolved grief, debunk the myths holding you back, and take the first steps toward healing so you can move forward with clarity instead of quietly staying stuck in survival mode. Quotes: “We store these emotions in our body in different ways; you can be working on a knee and suddenly burst into tears because grief never really disappears; it settles in.” “We talk about the physical loss of belongings, but what really settles into us are the intangible losses, like the loss of safety and loss of security.” “Any time that we have a change in a routine or pattern or habit that creates a feeling of loss, there’s grief.” Contact Details: Ready to Feel Like Yourself Again? Book a Consultation with Michele Mariscal, PhD Connect with Michele Mariscal on LinkedIn for Practical Tools to Heal, Grow, and Move Forward Follow EnergyM Alchemy on Facebook for More Insights from Michele Mariscal Follow Michele Mariscal on Instagram for Inspiration, Healing, and Resilience The Road Less Traveled on Amazon
- 2 weeks ago27 min
1648: Neuroscience Leadership and the Five Brains with Carlos Davidovich
Even highly capable leaders with clear strategies and strong skills can find themselves stuck, frustrated, or in recurring conflict often because their own brains are quietly working against them beneath the surface. In this episode of Marketer of the Day, executive coach and neuroleadership expert Carlos Davidovich, author of Five Brain Leadership, explains how understanding your “five brains” can radically improve the way you lead, communicate, and build teams that actually think for themselves. Carlos draws on his unique background as both an MD and a business coach to bridge hard neuroscience with real-world leadership challenges. Instead of drowning in theory, he shows how instinct, emotion, intuition, rational thinking, the heart, and the gut all act like different “voices” in our internal leadership team, and how knowing which one is running the show in any moment can be the difference between conflict and collaboration, burnout and growth, bottlenecks and scalable success. You’ll hear how many leaders unintentionally create the very problems they complain about like micromanaging teams that constantly come to them for decisions, or “bully” managers who get short-term results while shutting down their team’s creativity and rational thinking. Carlos explains how the reptilian (survival) brain can hijack meetings, trigger fear, and cause teams to do the bare minimum, while the rational and intuitive brains sit on the sidelines. Through practical reframing techniques, he helps leaders stop taking everything personally, recognize their own role in unhealthy patterns, and reset expectations so their teams can finally step up. Carlos also shares why change in leadership behavior almost always triggers resistance, and why that’s actually a sign you’re on the right track, not proof you should revert to old habits. He walks through how to introduce new rules around autonomy (“bring me your proposal, not just your problem”), what to expect when some people choose to leave rather than grow, and how that natural filtering process leads to stronger, more proactive teams over time. https://youtu.be/CNGRyb3sB4E?si=9Ci-ABJ4oWYiNKNz If you’ve ever wondered why your team seems dependent on you, why tension escalates so quickly, or why your best ideas never quite translate into consistent behavior, this conversation will give you a new mental model for leadership. By learning to speak the other person’s “brain language,” recognizing which of your five brains is in charge, and leaving a little room for “magic” instead of over-controlling every outcome, you can create a culture where people think, decide, and lead alongside you, not just follow orders. Quotes: "If I leave everything to my reptilian brain, you will be fighting all day, and hardly you will get to a positive outcome." "Remember that communication is your ability or capacity to speak the other person's language, not yours." "Many times we are generating situations that, in the end, we don't like, and we don't see that we were the ones generating the situation at the beginning." Contact Details: Ready to Take Your Leadership to the Next Level? Book a Session with Carlos Davidovich Unlock Your Leadership Potential: Connect with Carlos Davidovich on LinkedIn Unlock Your Potential: Follow Carlos Davidovich on Facebook Five Brain Leadership on Amazon
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