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Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories: Daily Summaries Delivered
by Robert Plank
Generate passive income and earn a living from home using internet marketing, membership sites, webinars, email marketing, podcasting, and more.
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- Yesterday
1625: Follow-Up Sales Strategies for More Clients with Wanda Allen
Too many business owners think their next sale is hiding behind a bigger ad budget or more leads, when in reality the real money is in the leads they’ve already generated, but never properly followed up with. Prospects say they’re interested, timing gets in the way, and then fear, procrastination, and disorganization quietly choke off potential revenue. Today’s guest, Wanda Allen of Follow Up Sales Strategies, has helped business owners, sales professionals, and especially realtors transform “I meant to call them” into a simple, systematic follow-up habit that consistently converts more existing leads into paying clients. In this episode of Marketer of the Day, Wanda breaks down why follow-up is the real leverage point in your sales process, and why the most powerful, underused tool is still the phone. She explains how a five-minute conversation can replace days of emails and DMs, uncover real objections, and build genuine prospect loyalty long before someone becomes a paying customer. Rather than chasing more leads or bigger ad budgets, Wanda shows you how to focus on the opportunities already in your pipeline. Wanda shares the three fundamentals of effective follow-up: adopting the right mindset, consistently using a CRM, and making follow-up a true priority instead of something you “get to later.” She unpacks the hidden fears that keep people stuck, fear of rejection, of being pushy, of not knowing what to say, and reframes follow-up as a professional obligation, not a nuisance. With research showing that 80% of sales happen between the 5th and 12th contact while 90% of sellers quit after two, she explains why simply staying in the game longer can make you the “last one standing” who wins the business. https://youtu.be/TJrC609Yz4E?si=Ap97ggtawja_Amet You’ll hear how Wanda’s systems-based approach has helped clients triple their sales just by getting serious about follow-up routines, tightening their processes, and reframing “I have so much follow-up to do” from a burden into a sign of opportunity. She also shares a powerful mindset rule you can apply to both sales and life: when you feel like you can’t do one more call or push-up, do two. If you’re ready to get over your discomfort, stop apologizing for doing your job, and turn your existing leads into real revenue, Wanda’s strategies will give you the structure and confidence to follow through. Quotes: “The salesperson that follows up and continues to follow up is the one that’s going to get the business, because when that prospect is ready, the one who followed up is the one who’s going to get the call.” “When you have a lot of follow-up work to do, that shouldn’t stress you out; it should put a spring in your step. It means you’ve got opportunities in front of you.” “If your job is to bring in more business, you have to follow up. When you’re following up, you’re doing your job; that’s called professionalism.” Contact Details: Visit Follow-Up Sales Strategies to Turn More Conversations Into Closed Deals Connect with Wanda Allen on LinkedIn for Practical Follow-up Strategies and Sales Tips Ready to Close More Deals with Smarter Follow-up? Schedule a Call with Wanda Allen Follow Follow Up Sales on X and Discover Simple Strategies to Improve Follow-up Grow your Sales One Follow-up at a Time; Follow Follow Up Sales Strategies on Instagram
- 2 days ago
1624: Private Money Real Estate Funding Secrets with Jay Conner
Funding, not deals, is often the real bottleneck in real estate investing. If you’ve been relying on banks or hard money lenders, you already know how slow, expensive, and restrictive they can be. In this episode of Marketer of the Day, Jay Conner, who has flipped and rehabbed over 500 single-family properties in eastern North Carolina and automated his seven‑figure business down to less than 10 hours a week, shows you a different path: private money. Since 2009, Jay hasn’t missed out on a single deal due to lack of funding. He breaks down exactly what private money is (and what it’s not), how it differs from hard money and bank financing, and why working directly with individual private lenders can transform your speed, flexibility, and profit margins. You’ll discover how everyday people, often using self-directed IRAs, can become your lenders, earning solid, secured returns while you gain fast, reliable funding for your flips, rehabs, and single-family projects. Jay walks through his relationship-first approach to finding and educating private lenders, including how he “diagnoses” whether someone has an investment problem before ever offering a solution. You’ll hear why the old saying “get the deal and the money will show up” is dangerous, and how Jay instead lines up capital first, then uses his signature “good news phone call” to place his lenders’ money, without ever “asking for money.” He also shares his preferred strategies for single-family deals, from flipping and MLS resales to lease options, rent-to-own, and work-for-equity exits. You’ll learn his simple formula for not overpaying for properties, how he protects his lenders with conservative loan-to-value (LTV) limits, proper collateralization, and why he often gets paid to buy houses by borrowing up to 75% of the after-repaired value (ARV). Jay explains how strong relationships with attorneys, title companies, and lenders allow him to confidently offer seven-day closings that sellers love. https://youtu.be/LttbnLZFK8M?si=Sbsqi0MAtm0LPx45 Jay also highlights his national best-selling book, Where To Get The Money Now: How and Where to Get Money for Your Real Estate Deals Without Relying on Traditional (or Hard Money) Lenders, which lays out his full system for raising and structuring private money. Combined with his scripts, frameworks, and real-world examples, this episode shows that raising private capital doesn’t have to be complicated or salesy; it can be a straightforward, repeatable system that fuels your deals and builds real wealth for both you and your lenders. Quotes: “One of the biggest lies in real estate is ‘get the deal under contract, and the money will show up.’ That’s the most stupid thing I ever heard in my life.” “I want my private lenders to think of themselves as the bank. They’re secured by a note, a deed of trust, insurance, and title; just like the bank would be.” “Private money is a simple business once you understand the moving parts; most new investors fail because they overcomplicate it.” Contact Details: Visit Jay Conner's website and Discover Proven Private Money Strategies Secure your Seat at the Private Money Conference Connect with Jay Conner on LinkedIn for Expert Insights on Private Money Lending Follow Jay Conner on Facebook for Expert Tips on Private Money Apple Podcasts: Raising Private Money with Jay Conner Subscribe to Jay Conner's YouTube Channel to Start Learning Private Money Funding Tips Follow Jay Conner on Instagram for Insights on Private Money Grab your Copy of Jay Conner's Book Unlock Jay Conner's Proven Private Money Scripts by Downloading them for Free Today! Where To Get The Money Now on Amazon
- 3 days ago
1623: Workplace Safety and Violence Prevention with Jerry McCormick
In most workplaces, safety conversations jump straight to the scariest headlines, active shooters, and worst-case scenarios, while overlooking the everyday situations that are far more likely to cause harm. Yet the people who consistently stay safe aren’t superheroes; they’re ordinary individuals who’ve learned to notice early warning signs, trust their instincts, and take simple, proactive steps before trouble starts. Today’s guest, Jerry McCormick, Marine Corps veteran, retired police captain, workplace safety expert, and author of Why Some People Don’t Become Victims: What 10,000 Police Officers Reveal About Workplace Violence and Practical Prevention, is here to change how we think about personal and workplace safety. In this episode of Marketer of the Day, Jerry shares what he learned from interviewing more than 10,000 police officers worldwide about why they rarely become victims of crime off duty, despite constantly being around danger. Instead of teaching fantasy heroics or fear-based “what if” scenarios, Jerry focuses on plain-language, practical safety habits that anyone can use at work, at home, and in public. He explains why most companies don’t actually need “active shooter training” (which is designed for first responders), and why a holistic, everyday safety approach is far more effective and relevant. Jerry breaks down simple, high-impact actions, like knowing how to lock doors, use the office PA system, run basic lockdown and evacuation drills, and recognize when a situation is starting to turn bad so you can quietly leave before trouble starts. He also talks about the psychology of fear, how it hijacks your body in a crisis, and why rehearsed, step-by-step procedures help you act calmly when it matters most. Through real-world examples from offices, schools, industrial parks, and medical practices, he shows how small changes in preparation, communication, and team drills can massively increase safety without creating panic or disrupting operations. https://youtu.be/sJBTM-Yib1s?si=rnZDcrMW6l9Epnlf If you’ve ever wondered whether your organization is focusing on the wrong threats, or you want your family and team to be safer without living in constant anxiety, this conversation delivers a grounded, empowering perspective. You’ll walk away with a clearer understanding of actual risks, simple ways to reduce them, and how to turn “safety” from a scary, technical topic into an everyday skill that everyone can understand and use. Quotes: "You don't need active shooter training; you need training that looks holistically at where you work, where you play, where you live, and how you can live safer without living in fear." "My suggestion is see danger, recognize it, and avoid it in the first place; you don’t have to be the hero in every story to keep your family safe." "When you give employees safety, you give them value, and excellent security is actually excellent customer service." Contact Details: Visit Personal Safety at Work Today and Discover Expert Training to Help you Stay Prepared, Not Scared Follow Jerry McCormick on LinkedIn for Expert Insights on Workplace Safety Follow Jerry McCormick on Facebook for Practical Personal Safety Tips Why Some People Don't Become Victims on Amazon
- 4 days ago25 min
1622: Authentic Bestseller Book Marketing with Steve Kidd
Most authors have plenty of ideas, but struggle to turn those ideas into a book that is both authentic and successful. Today’s guest, Steve Kidd of Thriving Bestsellers, has spent over 40 years helping entrepreneurs uncover their true voice and transform it into bestselling books. He’s worked with more than 5,000 authors and contributed to 42 #1 international bestsellers, giving him a rare depth of insight into what it really takes to stand out in a crowded marketplace. In this episode, Steve dives into why self-discovery is the critical first step in authorship. Steve explains that most people are writing from the identity others assigned them; parents, teachers, spouses, instead of the person they actually are. He shares why your book becomes a powerful tool for transformation when it’s rooted in your authentic self, not in borrowed quotes or imitated styles. Rather than staring at a blank page, Steve recommends writing your book via interview, capturing real, spontaneous stories and insights that sound like you, then shaping that raw conversation into a compelling manuscript. Steve tackles the rise of AI in writing head-on. Steve isn’t anti-AI; in fact, he shows how it can be incredibly powerful when you feed it deeply personal, accurate information about who you are and who you serve. But he warns that most AI-generated books are “garbage in, garbage out” generic content stitched together from other people’s work, with no real voice or originality. The difference between a soulless AI book and a powerful, AI-assisted bestseller is whether you’ve done the hard work of knowing yourself and clearly defining your reader. From there, the conversation shifts to the part almost no one plans for: real book marketing. Steve explains that a book is a product like any other, and it needs both a marketing plan and a marketing budget to perform. He breaks down why simply “hitting bestseller” on launch day is not a strategy, and why most authors stall out after release because they have no follow-up campaign. Steve shares how verified purchaser reviews, ongoing promotion, and a realistic ad budget (or equivalent time investment) make the difference between a book that quietly disappears and one that consistently brings in readers, clients, and opportunities. https://youtu.be/v59jrjgMpAg?si=H8oXoO8ZYFvRPApP If you’ve ever thought, “I’ll just let AI write my book,” or assumed that if you “build it, they will come,” this episode will challenge those myths and give you a grounded, hopeful path forward. Whether your book is just an idea, half-finished on your hard drive, or already published and underperforming, Steve offers a practical, encouraging way to bring your real voice to the page, and then get that book into the hands of the people who need it most. To explore your options for done-with-you or done-for-you support, head over to AskSteveKidd.com (that’s Kidd with two Ds) and see how Steve and his team can help you turn your message into a true bestseller. Quotes: “Most of the biggest problem people have with the book they write is they’re thinking they’re supposed to write a specific book because of a trend or something somebody told them to do.” “Step one is knowing who are you, who are you writing to, and then what do they need; knowing those three elements before you do anything else.” “Every product has to have a marketing plan and a marketing budget, whatever that is, and most people launch the book, hit bestseller, get excited, and then do nothing to follow it up.” Contact Details: Visit the Thriving Best Sellers Website to Start Your Publishing Journey Today Connect with Steve Kidd on LinkedIn for Proven Bestseller & Business Growth Strategies Your Bestselling Journey Starts Here; Follow Steve Kidd on Instagram Today Ready to Become a Bestselling Author? Follow Steve Kidd on Facebook Get Expert Publishing Guidance; Book Your Personal Strategy Session with Steve Kidd
- 5 days ago20 min
1621: Retail Growth and AI-Powered Operations with Mani Subramaniam
Retail success isn’t about chasing the latest tools; it’s about building operations that actually deliver on your promises. Today’s guest, Mani Subramaniam, Head of Retail and Consumer Goods at Experion Technologies, has spent over 30 years helping global retailers modernize their stores, supply chains, and customer experiences, all while keeping AI and technology tightly aligned with real business outcomes instead of hype. In this episode of Marketer of the Day, Mani explains why growth doesn’t solve weaknesses; it exposes them. Using vivid examples from major retailers (including what happens when shelves are literally empty for months), he breaks down retail operations like an umbrella: if every “spoke” (supply chain, merchandising, store ops, people, systems) isn’t working in harmony, the whole thing fails. Mani shares how smart retailers stress-test their operations before they scale, asking, “What will break if we grow faster?” and then fixing those weak links in advance. Mani dives into the mindset and measurement behind reliable execution: learning from mistakes instead of hiding them, building true teamwork instead of lone heroes, and measuring not just leads and sales, but on-time delivery and promise-keeping. Mani emphasizes that marketing and websites can say anything, but the customer only experiences one thing: whether you kept your promise. Fail at that, and you don’t just lose a sale; you lose the customer and their entire cohort. https://youtu.be/O6OZj527NqE?si=A6IspG8lmN--oTNX The conversation then shifts to AI in retail and business operations. Mani argues you should never start with “What can AI do for me?” but instead ask, “Where is my work breaking down, and can AI help there?” He shares how he uses AI to compress weeks of financial and business analysis into days, while still validating every insight, and how retailers are using AI for proactive communication around shipment delays, pricing changes, and faster, more consistent follow-up. If you’re interested in using AI as a practical assistant to strengthen existing processes, improve execution, and grow without breaking your business, this episode is packed with grounded, real-world insights you can apply right away. Quotes: “Marketing makes promises, but only your execution can keep them. The customer doesn’t care which part of your business failed; they only know that you failed.” "Make sure that if you have made a promise, every small bit of your business is geared up to meet that promise." “There are no single heroes in a retail operation. Everybody contributes to the success, and it’s the coordination of many small things that keeps your promises to the customer.” Contact Details: Transform your Business with AI-powered Software Solutions: Explore Experion Global Today Join Mani Subramaniam on LinkedIn for Thought Leadership on AI, Retail, and Digital Transformation
- 1 weeks ago35 min
1620: Emotional Intelligence Leadership with Dr. Julie Donley
Stress, burnout, and emotional overload silently derail even the most talented leaders. Today’s guest, Dr. Julie Donley, a psychiatric nurse, leadership coach, and author, has transformed decades of personal hardship and frontline experience into practical tools that help leaders become more resilient, emotionally intelligent, and effective with their teams. In this episode of Marketer of the Day, Dr. Julie shares how surviving 17–18 surgeries, serious illness, divorce, single parenting, and financial hardship forged her perspective on change and leadership. Out of that journey came her book, Does Change Have to Be So Hard?, in which she breaks down why change is H.A.R.D. (Habits, Attachment, Resistance, Discouragement) and how to make it E.A.S.Y. using neuroscience, mindset shifts, and simple, repeatable strategies. Instead of getting stuck in “Why me?”, she shows leaders how to ask, “What can I learn from this?” and use adversity as curriculum for growth. Dr. Julie dives into the human side of leadership, how to protect your attention, avoid “shiny object syndrome,” and use clear goals and vision to stay focused in a noisy, fast-paced world. Drawing on her decades in psychiatric nursing and leadership, she explains why emotional intelligence, boundaries, and self-awareness are now competitive advantages, especially as AI and technology accelerate. Her Leading at the Speed of People framework and C.A.R.E. model (Communicate, Appreciate, Respect, Empathize) help leaders create environments where people feel seen, supported, and inspired instead of burned out and checked out. You’ll also hear why mentors, coaches, and community are non-negotiable if you want to grow faster and avoid avoidable mistakes. Dr. Julie talks about the danger of negativity, whether from family, coworkers, or social media, and why curating what (and who) you allow into your head is essential for resilience. She shares practical ways to shift from scarcity (“I don’t have enough…”) to intentional creation, using mindset, structure, and support systems to move from survival mode to a life and career you’re genuinely proud of. https://youtu.be/_E1iBtHOH2c?si=tnbKAU8bv8yNSgv0 If you’re a manager suddenly thrust into leadership, a business owner feeling overwhelmed, or a high performer who’s quietly burning out, this conversation will give you tools and hope. You’ll learn how to define success on your own terms, lead at the speed of people, not just technology, and become “unapologetically you” while creating environments where others can thrive too. Quotes: “You are not alone, even if it feels that way. Your job is to find the mentors, the teachers, and the support that shorten your learning curve.” “Leaders underestimate how hungry people are for attention, nurturing, and simple human kindness.” “I believe we have far more power than we know how to use, and most of us are giving that power away without even realizing it.” Contact Details: Lead with Confidence; Transform Your Leadership Today: Visit the Official Website of Dr. Julie Donley Follow Dr. Julie Donley on Facebook for Emotional Intelligence Tips, and Practical Strategies Connect with Dr. Julie Donley on LinkedIn for Leadership Insights That Inspire Action Unlock Better Leadership; Subscribe to Dr. Julie Donley on YouTube Get Inspired; Follow Dr. Julie Donley on Instagram Does Change Have to Be So Hard on Amazon
- 1 weeks ago28 min
1619: Mastering Listening and Storytelling in Business with Scott Harvey
In today’s workplace, it’s rarely the lack of communication that causes the biggest problems; it’s the fear of saying the wrong thing, the emails never sent, and the hard conversations avoided. Silence, mixed messages, and surface-level conversations quietly erode trust, culture, and productivity. Today’s guest, Scott Harvey, a former FBI-trained hostage negotiator, communication advisor, and author of “Silence Kills,” reveals why unspoken conversations and poor listening are costing organizations up to 18% of their payroll in miscommunication, and what to do about it. In this episode of Marketer of the Day, Scott breaks down the art and science of communication as he’s lived it: from high-stakes hostage situations and law enforcement media briefings to corporate boardrooms and keynote stages. He explains why communication is a “dance” instead of a formula, how tone and body language outweigh the actual words you say, and why in a world obsessed with content creation and TL;DR shortcuts, deep listening has become a rare superpower. Scott shares practical, real-world tactics leaders can use immediately: How to use tone, questions, and curiosity to “listen people” into the decisions you need them to make. Why silence without rapport feels like you don’t care, and how to break that silence in a way that builds trust instead of fear. How to leverage simple CRM notes and meaningful follow-up to create unforgettable experiences that keep customers and team members loyal (including a powerful hotel-cookie story you’ll remember). Ways to use AI as a research assistant and rehearsal partner, without becoming robotic or losing authenticity. We also dive into Scott’s passion for storytelling as a strategic tool. He explains how to collect everyday stories, test them on social media and podcasts, then refine them, just like a stand-up comedian, into a “quilt” of stories that emotionally land with audiences and make your message stick. https://youtu.be/lslOhSZaSsM?si=zKmDXkB8ix3Qj_uZ If you’re a founder, executive, coach, or team leader who senses that miscommunication, unasked questions, and unresolved tension are holding your people back, this episode will give you a new lens and a toolkit for leading with listening, speaking with confidence, and building the kind of trust that keeps your best people and best clients around for the long term. Quotes: “If there's no listener, there's no story. You can share stories all day, but if there's nobody there to interpret those stories, you're not communicating anything.” “Don’t script hard conversations. In an AI-driven world, that feels inauthentic. Trust your tone to convey that this is hard, but that you both will be better at the end of it.” “In a world that doesn’t ask you to listen much, listening today is so rare it’s like a superpower.” Contact Details: Book Scott Harvey Today → Transform the Way Your Team Communicates Communication Can Make, or Break Your Team: Connect with Scott Harvey on LinkedIn Ready to Change the Conversations That Matter Most? Follow Scott Harvey on X Follow Scott Harvey on Facebook for Powerful Communication Strategies Follow Scott Harvey on Instagram for Quick Communication Tips Silence Kills on Amazon
- 1 weeks ago23 min
1618: Global Warming Solutions and Climate Action with Dr. David E. Comings
Most conversations about climate change stop at fear, politics, or denial, and never make it to practical solutions. Today’s guest, Dr. David E. Comings, is determined to change that. A physician, geneticist, former director of medical genetics at City of Hope National Medical Center, and author of nearly 500 peer‑reviewed papers, Dr. Comings brings a lifetime of scientific rigor to what he calls humanity’s greatest challenge: global warming. In this episode of Marketer of the Day, Dr. Comings breaks down four key variables driving climate change: rising CO₂ levels, the accelerating rate of that rise, Earth’s massive heat imbalance (equivalent to 143,000 atomic bombs going off every day), and the warming and acidification of the oceans. He connects the dots between hotter oceans, more extreme storms, deadly heat waves, crop failures, and food insecurity, showing how these forces compound into a global crisis already claiming thousands of lives. But this isn’t just another doom-and-gloom climate episode. Dr. Comings lays out four actionable ways to fight global warming at scale. You’ll hear about restoring Earth’s albedo (reflectivity) with highly reflective surfaces in deserts, reversing ocean acidification, and using enhanced weathering, crushing specific rocks so they chemically bind CO₂ safely and permanently. He also explains why injecting carbon dioxide into basalt formations could safely store trillions of tons of CO₂, and why some popular “bury it underground” approaches may be far riskier than people realize. Dr. Comings also exposes the policy failures and missed opportunities that are making the problem worse, from governments paying companies not to build offshore wind farms, to leaders who dismiss climate science as a hoax. He contrasts this with countries like China, which, despite high emissions, are investing heavily in hydroelectric, solar, and wind, and “putting us to shame” with their sense of urgency. Along the way, he shares how his own shock at the accelerating rate of CO₂ increase pushed him, post‑retirement, to write his book “The Science of Global Warming: Four Ways to Fix It” with 106 color illustrations and over 300 scientific references. https://youtu.be/eZ0dB7iNO6g?si=tgB67bN9fKQxCt4z If you’ve ever wondered, “Is there actually anything we can do?” this conversation offers both hard science and real hope. You’ll come away with a clearer understanding of the physics behind global warming, concrete large‑scale interventions that could make a meaningful difference, and specific actions individuals can take, from how they vote to how they might participate in enhanced weathering efforts. Whether you’re skeptical, overwhelmed, or already convinced, this episode will equip you with better arguments, better science, and a more actionable vision for what it would take to turn the ship around. Quotes: "The Earth's heat imbalance is equivalent to 143,000 atomic bombs going off every day. That is an enormous amount of heat going into the ocean." "Heat kills more people as a weather problem. It kills more people than hurricanes, tornadoes, and earthquakes combined." "Climate change is real, and it's getting worse and worse and worse. We need governments or billionaires to step in and say, 'I'm here to help.'" Contact Details: Discover Real-World Solutions to Climate Change. Visit the Comings Foundation Today Follow Dr. David E. Comings on Facebook to Stay Informed on the Latest Climate Science The Science of Global Warming: And Four Ways to Fix It on Amazon
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