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- 2 weeks ago32 min
Lee Bofkin - Making Ads People Don’t Scroll Past | E84
In Episode 84 of the AdQuick Madvertising podcast, we sit down with Dr. Lee Bofkin, a guest who genuinely defies categorization. From a PhD in Evolutionary Mathematics at Cambridge, to competitive breakdancing, to a short stint in finance, Lee’s path is anything but linear. Today, he’s the founder of Global Street Art, the UK’s largest mural organization, responsible for over 3,000 murals across more than a dozen countries — and the driving force behind the London Mural Festival, which gener...
- 3 weeks ago24 min
Karl Newlin - B2B Growth: Distribution, Surfaces and Staying Power | 83
A conversation with Karl Newlin, a B2B growth leader who’s spent over $100M in ad spend across companies like Stripe, Gusto, and Carta. We dig into why most teams confuse reach with actually being known, what it really takes to make distribution work, and where pipeline actually breaks down. Karl shares hard-earned lessons from paid media, a sharper way to think about GTM through “surfaces,” and how early-stage companies can build marketing that sticks.
- Apr 9, 202637 min
Ashley Mayer - Better stories about the future | E82
Episode #82 of the AdQuick Madvertising Podcast features Ashley Mayer, co-founder of Coalition Operators and former comms leader at Box and Glossier. Ashley shares her unconventional path from building IPO-bound and cult brands to investing in early-stage startups, and how her background in narrative and communications shapes how she evaluates founders today. The conversation discusses into her core thesis on the power—and current failure—of storytelling in tech, why startups have an advantag...
- Mar 19, 202625 min
Marissa Kraines on Building a B2B Brand People Actually Care About
In the latest episode of the Madvertising podcast, we sit down with Marissa Kraines, VP, Head of Brand Marketing at Webflow, to unpack what it really takes to build a modern B2B brand that people actually care about. Marissa brings a rare combination of enterprise rigor and creative instinct, and previously was at Salesforce, where she led global social, influencer, and content programs that drove real pipeline, not just engagement. Now at Webflow, she’s on a mission to make B2B marketing mor...
- Mar 5, 202630 min
Andrew Holland - Modern marketing insights from working in investigations
In Episode 80 of the AdQuick Madvertising podcast, we sit down with prominent UK-based marketing pro Andrew Holland to talk his journey from working in investigations to marketing, the state of modern SEO and social media, thinking in systems and more.
- Feb 19, 202640 min
Mitch Joel - AI, Marketing’s Future & Why Human Creativity Still Wins
In episode 79 of the AdQuick Madvertising Podcast, host Adam Singer sits down with agency founder, author, and host of Thinking with Mitch Joel, to break down the future of marketing in the age of AI. They dig into how AI is reshaping strategy and creative work, what “decoding the future” really means for brands, and why a strong human voice and consistent body of work matter more than ever. Mitch shares lessons from decades in digital marketing, from early search and social media to today’s...
- Feb 13, 202632 min
Andrew Covato - growth and measurement
This week on the Madvertising podcast, we talk to Andrew Covato. Andrew is the Founder and Managing Director of Growth by Science, a consultancy that helps marketers and ad platforms build truly scientific growth and measurement programs. With more than 15 years in AdTech and MarTech at companies like Google, Meta, Netflix, Snap, and eBay, he’s become a go-to advisor on incrementality, media mix modeling, and how to assess the real ROI of advertising in a privacy-first world.
- Feb 10, 202637 min
Why Digital Advertising Is Killing Brand Identity — with John Long, Author of "Zombie Brands"
In Episode 78, John Long, SVP and Executive Creative Director at Digitas, joins the AdQuick Madvertising Podcast to discuss his explosive new book "Zombie Brands" and why today's digital advertising is killing brand personalities. From the viral "How it started vs. How it's going" meme that exposed terrible banner ads to the systemic forces destroying brand humanity, this conversation reveals what's really wrong with modern marketing. Get a copy of his book at: https://zombie-brands.com/
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About Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast
Each week on Madvertising, the marketing team at AdQuick sits down with founders, CMOs, investors, and industry experts for candid conversations at the intersection of advertising, marketing, and technology.Hosted by Adam Singer (VP of Marketing) and Chris Gadek (ex-VP Growth, now CEO) at AdQuick — the leading out-of-home advertising platform — Madvertising covers the topics modern marketers need to stay ahead: ad tech, programmatic advertising, marketing attribution, media mix modeling, brand strategy, AI in marketing, out-of-home and DOOH advertising, DTC and e-commerce growth, SEO, B2B marketing, startup growth, venture capital, and the creator economy.Past guests include SparkToro CEO Rand Fishkin, beehiiv founder Tyler Denk, Triple Whale's Alexa Kilroy, Check My Ads co-founder Nandini Jammi, Pirate Wires' Mike Solana, VC Turner Novak, Digitas EVP John Long, Lamar VP Ian Dallimore, and dozens of other marketing leaders, agency heads, and startup founder
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