What world-class GTM looks like in 2026 | Jeanne DeWitt Grosser (Vercel, Stripe, Google)
Go-to-market (GTM) is no longer just sales and marketing but a holistic, product-like function that spans the entire customer lifecycle. Jean Grosser emphasizes treating GTM as a product, leveraging AI-driven automation through GTM engineers, and building sales teams with deep product und
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Jean Grosser
interview on Lenny's Podcast: Product | Career | Growth
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