Lenny's Podcast: Product | Career | Growth

How to close $100K+ enterprise deals, step by step | Jen Abel

August 23, 2026·1h 24m·5-min readconversationalbusiness
Podzilla Summary (5 min)
TLDR
Jen Abel, co-founder of Jellyfish and GM of enterprise sales at State Affairs, returns for a third time to break down the enterprise sales lifecycle in unprecedented detail. Instead of the commonly cited five-step process, she reveals a 15-step framework rooted in deep relationship-building

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Guest

J

Jen Abel

conversational on Lenny's Podcast: Product | Career | Growth

Mentions

Books, people, and resources mentioned in this episode.

People

Jen AbelLenny Rachitsky

Companies

JellyfishState AffairsSpaceX

Topics

Business ModelsEntrepreneurshipLeadershipProduct ManagementSalesStartupsVenture Capital

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