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Ladies Who Launch: Daily Summaries Delivered
by Rochelle Humes
Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business.Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners.Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch.This is your girls’ group chat for business and beyond.FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunchTikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acas
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- 4 days ago50 min
The UK's #1 Nut Butter Started In A Shed: Pip Murray | Ladies Who Launch
Before Pip & Nut became the UK's number one nut butter, Pip Murray was living in a garden shed. Pre-launch and out of money, she entered a competition for a startup to work rent-free for three months, won it from around 3,000 applicants, quit her job an hour later and moved in. Today the brand has around £40 million in sales and is eaten by more than 1.6 million UK households every year.In this episode of Ladies Who Launch, Pip shares how a marathon-training obsession turned into a business, from selling around 200 jars on a good day at Maltby Street Market to landing Selfridges and Sainsbury's. She talks about crowdfunding her first round, the almond milk launch that failed within a year, why she spent twelve months trying to hire someone to replace her as CEO, and why she decided to stay.In this episode:Winning a garden shed and quitting her jobTraining for the Paris Marathon and the idea for Pip & NutWhy market stalls are the best consumer testingRaising her first round on CrowdcubeLanding Selfridges as a first customerWhy being first to market matters less than executionThe almond milk range that failed, and what rushing taught PipBecoming number one in nut butter, and starting again as a challenger in snacksTaking Pip & Nut into EuropeIf you're building a food or consumer brand, deciding when to scale, or wondering whether to keep running the company you started, this one is for you.We Are Ladies Who Launch!CHAPTERS00:00 Winning Escape to the Shed00:53 Meet Pip Murray01:28 Starling AD05:05 Pip & Nut Founding Story08:29 Realities Of Crowdfunding11:16 How To Make Your Own Luck17:52 Rushing Products and Failure19:11 Execution Beats Being First21:14 Starling AD21:47 The Shed Story25:17 Fear Doubt and Runway27:32 Building Proof Points32:11 Using Marketing As Distribution36:56 Founder To CEO40:58 Creating Money Habits That Stick45:43 Redefining Success And Balance48:03 Snacking Brand Growth🔔 New episodes every Wednesday — subscribe so you never miss a launch.#AD Powered by @starlingbankAccess Starling Bank here: https://bit.ly/44sEaMfFOLLOW PIPPAInstagram: https://www.instagram.com/pippa.murray/?hl=enPip & Nut Instagram: https://www.instagram.com/pipandnut/?hl=enPip & Nut TikTok: https://www.tiktok.com/@pipandnutofficialFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch#LadiesWhoLaunch #PipMurray #PipAndNut #FemaleFounders #FoodAndDrink #RochelleHumes #StartupStory #BrandFounder Hosted on Acast. See acast.com/privacy for more information.
- 1 weeks ago42 min
The Truth About Building Saie Into A $100M Brand: Laney Crowell | Ladies Who Launch
Laney Crowell launched Saie in November 2019, just months before the world shut down. Since then, she has built it into a beauty brand with more than $100 million in annual sales, growing over 50% year on year while staying profitable. Now, Saie has launched in Sephora UK, and Laney joins Rochelle on Ladies Who Launch to share the full journey.Laney shares how a foundation that made her break out became the idea for a skincare-first makeup brand, why she raised $1 million and what it cost her, how Sephora first said no and then came back wanting every door, and why being the first beauty brand to sponsor the New York Knicks was a lightning-bolt marketing idea. She also talks about building the business from her bedroom during lockdown, why she believes the slower you go, the faster you get there, and the money advice every founder should hear before they raise.In this episode:Launching Saie in the UK and why it took six years to get hereThe foundation breakout that sparked the idea for SaieHow her community has shaped the brand, from the name to the very first productsLaney’s path from Estée Lauder to founderRaising $1 million, launching with three products, and the $100K of mistakesHand-delivering 200 mailers from a rented van with a decalBeing rejected by Sephora, then signing a deal to launch in every doorGoing viral with the Glowy Super GelBecoming the first beauty brand to sponsor the New York KnicksCelebrating $100M in salesFounder advice: invest in operations, rethink the org chart as you scale, and know your worth when you negotiateIf you're building a brand, thinking about raising investment, or curious how a founder turned a bold idea into a $100M business, this one is for you.We Are Ladies Who Launch!CHAPTERS00:00 Saie’s Rocketship Growth00:30 AD Starling Sponsor05:07 The Breakout “aha” Moment08:08 Estée Lauder Digital Roots09:41 Important of Having A Start Up Tribe14:33 Fundraising Advice21:52 AD Starling Sponsor23:33 Building TikTok Hype Early24:03 Sephora Full Circle Deal26:32 Scaling With A Small Team27:41 The Power Of Slow & Steady Growth29:35 Parenting Boundaries33:51 Knicks Sponsorship36:50 Celebrating 100 Million Sales38:02 Founder Finance Advice41:00 Future Proofing Family Time41:47 Final Thanks And Wrap🔔 New episodes every Wednesday — subscribe so you never miss a launch.#AD Powered by @starlingbankAccess Starling Bank here: https://bit.ly/44sEaMfFOLLOW LANEYInstagram: https://www.instagram.com/laney/Saie Instagram: https://www.instagram.com/saiebeauty/Saie TikTok: https://www.tiktok.com/@saiebeauty?lang=en-GBFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
- 2 weeks ago1h 18m
Why Do We Celebrate Women On The Way Up, Then Tear Them Down?: Patricia Bright, Sam Faiers & Isobel Lorna | Ladies Who Launch
For our 100th episode, we're doing something we've never done before: our first ever round table. Rochelle is joined by Patricia Bright, Sam Faiers and Isobel Lorna for an honest conversation about why we celebrate women on the way up, then criticise them once they actually succeed.Together they talk about ambition, money, backlash and the pressure on successful women to stay relatable, from Isobel's viral Agende launch to Patricia's decision to stop sharing her numbers, Sam's journey building Revive, and the double standards that still come with female success.In this episode:The Agende launch: nearly £500K on day one, and the price backlash that followedPatricia on sharing her numbers, getting backlash and shutting down, and why she's opening up againWhy people love an underdog until the underdog winsSam on being mistaken for just the face of ReVive, and why she hid herself from her own brandLearning to be proud of your success without feeling unrelatableHandling trolls and haters, and using criticism as dataBeing taken seriously as a woman in businessThe double standard for women and men in businessWhat happens to friendships when your success growsWhy women play down their ambition, and how to stop"A successful woman should never apologise for..."Whether you're building a business, growing an audience, or just have people around you who struggle with your wins, this one is for you.We Are Ladies Who Launch! CHAPTERS00:00 Welcome To The 100th Episode Roundtable03:38 Ioabel’s Launch Price Backlash09:40 Patricia Defending Women Winning12:14 Sam Reality TV Stigma21:10 Should You Hide Success?30:50 Turning Hate Into Growth36:51 Being Taken Seriously As A Women In Business47:30 Facing Pressure To Be Perfect53:04 Who Funds Your Success?55:32 Feminine Energy vs Respect56:24 Money, Hate and Sexism01:02:08 Finding Your Real Tribe01:06:13 Stop Playing Small01:12:10 Never Apologise For Your Success🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW PATRICIA, SAM & ISOBELPatricia Bright: https://www.instagram.com/patriciabright/Sam Faiers: https://www.instagram.com/samanthafaiers/Isobel Lorna: https://www.instagram.com/isobellorna_/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch#LadiesWhoLaunch #LadiesWhoLaunchPodcast #PatriciaBright #SamFaiers #IsobelLorna #RochelleHumes #FemaleFounders #WomenInBusiness #SuccessfulWomen #TallPoppySyndrome #Agende #ReViveCollagen #Episode100 #RoundTable Hosted on Acast. See acast.com/privacy for more information.
- 3 weeks ago1h 4m
"Turning Down Victoria Beckham Was One Of My Biggest Fails": Millie Kendall OBE | Ladies Who Launch
Millie Kendall OBE has spent more than 30 years shaping the British beauty industry. She launched Shu Uemura and Aveda in the UK, co-founded the iconic makeup brand Ruby & Millie with Ruby Hammer, and now leads the British Beauty Council as its founding CEO. In this episode of Ladies Who Launch, she shares the wisdom, mistakes and reinventions behind a career that has spanned the early days of modern beauty brands.Millie tells Rochelle why she helped launch brands that sold for hundreds of millions without ever owning a stake, why she turned down Victoria Beckham, how Boots backed Ruby & Millie with £7 million to launch the brand, and what it really felt like to walk away from a business with her name on it.In this episode, we cover:Why Millie says it's "invention, not reinvention"Launching Shu Uemura in London and turning a loss into a profit in three monthsThe lesson of not taking equity in the brands she helped buildBuilding Ruby & Millie, from Harvey Nichols and Selfridges to BootsThe Victoria Beckham lipstick she turned downWhy she and Ruby chose to walk away from Ruby & MillieFounding the British Beauty Council and raising the reputation of the beauty industryMillie's advice on pivoting careers, and her money habitsIf you're building a brand, thinking about your next career move, or want an honest look at how the beauty industry grew, this one is for you.We Are Ladies Who Launch! CHAPTERS00:00 Millie Kendall Intro00:36 AD Starling Business01:08 Reinvention Versus Invention05:43 Growing Up In Salons06:32 Shu Uemura Origin Story10:34 Launching A PR Agency in Beauty17:13 Meeting Ruby Millie20:18 £7M Boots Deal And Launch24:58 Inclusivity And Range Battles34:30 Control Value Lessons37:23 Leaving At Peak Growth43:40 Building British Beauty Council48:56 Industry Impact In Numbers52:19 Pivot Advice For Change57:41 Rocket Round: Money Habits 01:01:30 Financial Mistakes & Lessons01:03:04 Launch Advice🔔 New episodes every Wednesday — subscribe so you never miss a launch.#AD Powered by @starlingbankAccess Starling Bank here: https://bit.ly/44sEaMfFOLLOW MILLIEInstagram: https://www.instagram.com/milliekendall/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch#LadiesWhoLaunch #MillieKendall #RubyAndMillie #BritishBeautyCouncil #BeautyIndustry #FemaleFounders #BeautyBusiness #RochelleHumes Hosted on Acast. See acast.com/privacy for more information.
- Oct 7, 202612 min
Launching Eulah!
This week on Ladies Who Launch, we're doing something a little different. Instead of sitting down with an incredible woman, we're taking you behind the scenes of the biggest moment of Rochelle's business journey so far: the launch of her skincare brand, Eulah.Watch along as the Eulah launch campaign with Boots comes to life, from the campaign shoot to the launch event, and see what it really takes to build a brand from idea to shelf. The behind-the-scenes moments, the pressure, the people who made it happen, and the launch night that brought it all together.If you've ever wondered what goes on behind a brand launch, this is your front-row seat.Shop Eulah now: https://eulahskin.com/?utm_source=ladies_who_launch&utm_medium=partnership&utm_campaign=eulah_launchWe Are Ladies Who Launch! CHAPTERS00:00 Countdown To Launch00:21 Nine Days Out 02:13 Podcast And Press Run04:13 Launch Week Nerves05:29 Launch Event Setup07:30 Challenges Of Brand Building 09:27 Event Wrap And Website Rush10:32 Eulah Launch Goes Live12:14 Success And Reflections🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW EULAH SKIN Instagram: https://www.instagram.com/eulahskin/TikTok: https://www.tiktok.com/@eulahskinWebsite: www.eulahskin.comFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
- Sep 30, 202646 min
Steven Bartlett Gave Me £100K, Then We Grew 600%: Hello Klean | Ladies Who Launch
Rochelle sits down with Karlee Zhang, founder of Hello Klean, who opens up about her journey from self-funding an idea that nobody had believed in, to having half a million loyal worldwide customers and expanding into luxury retail spaces.Karlee unpacks the discovery that turned a plumbing issue into a beauty revelation, and the reality of bootstrapping until you find the right investors. From a sealed social strategy to navigating rapid growth, Karlee shares an insight into her honest founder lessons and top tips.In this episode we cover:The moment a plumbing problem became a beauty product The importance of educating consumers, and how Hello Klean earned trust with a free trialHow to navigate retail launches and streamlining the consumer experienceBuilding a social strategy that cuts through the noiseNavigating rapid growth and defining your successIf you’re an aspiring innovator with no clue where to start, this one’s for you!We Are Ladies Who Launch! CHAPTERS00:00 Introducing Hello Klean04:24 Identifying The Water Origin Problem07:40 Turning Plumbing Into A Wellness Brand10:07 Educating Before Selling13:35 Building Co-Founder Roles Efficiently 15:05 Funding R&D And Our Subscription Model16:57 Customers Don’t Understand Category 20:04 Social Was Our First Hire23:13 Building A Brand Narrative24:45 Balancing Brand and Conversion26:52 Creating Creator Partnerships That Feel Real28:00 My Dragons’ Den Experience 34:39 Post Dragons’ Den Growth Surge - 600%!36:19 Finding The Right Investor Fit39:54 Expanding Shower Care Category41:33 Redefining Success Metrics44:30 Karlee’s Leaving Advice🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW HELLO KLEANInstagram: https://www.instagram.com/helloklean/Karlee: https://www.instagram.com/karleee/TikTok: https://www.tiktok.com/@hellokleanFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
- Sep 23, 202629 min
Astrid & Miyu: From a £500 Website to a £50M Jewellery Brand
Connie Nam founded Astrid & Miyu from her flat in Notting Hill in 2012, with a £500 website and a bold £2,000-a-month bet on PR she funded from her own savings. Since then, the brand has grown to 30+ international stores and a reported £50 million in turnover.In this episode, Connie breaks down how she built an entirely new jewellery category from scratch, why it took 11 years (not a viral moment) before she felt like she'd actually launched, and the naive assumptions that nearly sank her US and Middle East expansions. She also shares her honest take on why taking investment you don't need might be the biggest mistake a founder can make, and the line she now lives by when it comes to protecting company culture: it takes hundreds of people to build it, and only one to ruin it.In this episode we cover:The moment Astrid & Miyu really took off, and why brand awareness changed everythingHow to find people as passionate as you and filter out bad applesHow to stand out in an overcrowded marketThe realities of launching in the US and what it took to get thereTop founder tips for building a business that lastsIf you’re starting out and you feel like your growth is stunted, this one’s for you!We Are Ladies Who Launch! CHAPTERS00:00 Introducing Connie Nam01:51 Starting A Category Scratch03:05 Taking A Risk on PR04:44 Making Your First Hire06:21 Finding Your USP10:16 Competitor Mindset14:18 Steady Growth Middle17:39 The Launch of Astrid & Miyu Piercing 20:00 Expanding Into The US25:32 Creating The Why For Investment27:55 What’s Next For Astrid & Miyu🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW CONNIEInstagram: https://www.instagram.com/connienam/Astrid & Miyu: https://www.instagram.com/astridandmiyu/TikTok: https://www.tiktok.com/@unboxed_podcastFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
- Sep 16, 20261h 12m
"Caroline Hirons Was The Biggest Risk I Ever Took": Colette Laxton | Ladies Who Launch
Colette Laxton co-founded The INKEY List in 2018 to make skincare less confusing and has since sold over 90 million products worldwide.In this episode, she breaks down exactly how she split her first £300K starting budget between stock, marketing and running costs, including why most of her marketing spend went on one person: Caroline Hirons!We all know the success of The INKEY List but the growth came at a cost. Colette opens up about nearly going bankrupt, the burnout that put her in bed for two weeks straight, and the unpredictability of virality including how a product she never planned to sell became the number one body product on TikTok Shop. It's an honest look at what building a brand from nothing actually takes, budget breakdown included.In this episode, we cover:Leaving a decade-long career at Boots to join a scrappy startupExactly how she split her first £300K investmentWhy most of her marketing budget went on: Caroline HironsThe Cult Beauty call on launch day that changed everythingLaunching The INKEY List into Sephora across North America within six monthsNearly going bankrupt, and what it actually takes to get "retail ready"The burnout that put her in bed for two weeks straightHow a product she never planned to sell became #1 on TikTok ShopIf you’re looking to launch in the skincare space, this one’s for you!We Are Ladies Who Launch!00:00 Cult Beauty Calls Day One00:55 Introducing Colette Laxton03:10 Learning the Corporate Ropes at Boots10:21 Realising The Skincare Gap18:41 Leveraging PR for Launch21:44 Early Funding and Brand Blow Up27:05 Launching in Sephora US33:10 Figuring Out Stock and Logistics37:10 Virality and TikTok Shop39:09 Our 1 Million Unit Order40:14 Why Micro Influencers Win46:23 Leadership at 100 Staff50:47 Founder Burnout Reality55:32 Rocket Round01:06:51 Staying in the Game🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW COLETTEInstagram: https://www.instagram.com/colette.theinkeylist/The Inkey List: https://www.instagram.com/theinkeylist/TikTok: https://www.tiktok.com/@colette.laxtonFOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.
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About Ladies Who Launch
Ladies Who Launch is an empowering podcast serving up the aspirational journeys of women who have made their mark in the world of business.Starting from scratch to cooking up empires, join our host, Rochelle Humes, as she dives into the successes and challenges faced by female entrepreneurs. Sink your teeth into the inspiring stories of those who have fearlessly pursued their dreams whilst dishing out invaluable insights to listeners.Get ready to be motivated and uplifted as Rochelle elevates the voices of these extraordinary women, showcasing their resilience, creativity and a side of determination to launch.This is your girls’ group chat for business and beyond.FOLLOW USInstagram: https://www.instagram.com/weareladieswholaunchTikTok: https://www.tiktok.com/@weareladieswholaunch?_t=8sJkmbK9JlQ&_r=1Youtube: https://www.youtube.com/@Weareladieswholaunch Hosted on Acas
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