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Inside Marketing Cloud: Daily Summaries Delivered
by Zuzanna Jarczyńska
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- Mar 25, 20258 min
Episode 8: Why Salesforce Connections is a Must-Attend for Marketers & How to Convince Your Boss
In this episode of Inside Marketing Cloud, I’ll share why Salesforce Connections is a must-attend conference for marketers and how to convince your boss to support your trip. I’ll cover the key benefits of attending, plus tips on staying connected if you can’t be there in person.Sign up for Connections 2025 here: Salesforce ConnectionsJoin the community group here: Salesforce Marketer Group Poznań, Poland
- Jan 26, 202510 min
Episode 7: Becoming a Salesforce MVP and the Power of Giving Back
In this episode of Inside Marketing Cloud, I’ll share what it means to be an MVP, how to get started on your journey, and the benefits of contributing to the Salesforce ecosystem. Plus, I’ll reflect on my own path to becoming an MVP and how small efforts can lead to big changes. If you’d like to nominate someone to become an MVP, here’s the link: https://nominations.salesforcemvps.com
- Dec 21, 202412 min
Episode 6: Salesforce Data Cloud Pricing Model and Credit Consumption Guide
In this episode of Inside Marketing Cloud, we'll dive into Salesforce Data Cloud's pricing model and how to effectively manage credit consumption. Learn how Data Cloud operates on a credit-based system, the role of multipliers, and strategies to optimize usage for businesses. Tune in to understand the key factors impacting credit consumption and how to manage your Data Cloud budget efficiently. Rate cards and multipliers for Data Cloud: https://www.salesforce.com/data/rates/multipliers/
- Dec 13, 202414 min
Episode 5: Salesforce Data Cloud - The Big Picture
In this episode of Inside Marketing Cloud, explore the essentials of Salesforce Data Cloud, a real-time platform that unifies customer data for actionable insights. Learn how it enhances customer engagement with AI-driven analytics, seamless integrations, and scalability. This episode begins a series that will dive deeper into Data Cloud’s features, implementation strategies, and real-world applications.
- Nov 29, 202411 min
Episode 4: Free Tools to Simplify Your Work in Marketing Cloud Engagement
In this episode, learn about free tools designed to make tasks in Marketing Cloud Engagement easier. These tools are useful for marketers, developers, and administrators, helping to improve workflows and save time. Learn about apps for SQL management, audience segmentation, email design, account health checks, and code testing. Query Studio for Marketing Cloud: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000FP3yFUAT DESelect Segment for Salesforce Marketing Cloud: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3A00000G0yE1UAJ&tab=e QAiry: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000IknOOUAZ&tab=e MJML Live Editor: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N3u00000Qt1wTEAR&tab=e Health Check for Marketing Cloud: https://appexchange.salesforce.com/appxListingDetail?listingId=bdd63ec9-5848-46c4-b330-2e671c434510&tab=d MCSnippets: https://mcsnippets.herokuapp.com/cloudpages AMPscript.io: https://ampscript.io/ DataViews.io: https://dataviews.io/ SFMC Companion: https://chromewebstore.google.com/detail/sfmc-companion/kllkonffdjfimimaellfmgnakhlbeicg?hl=en
- Nov 23, 202417 min
Episode 3: Exploring Agentforce Agents’ Standard Marketing Cloud Actions
This episode of Inside Marketing Cloud focuses on how marketers can use Salesforce’s new AI tool, Agentforce. It explains how Agentforce helps automate tasks like campaign creation, audience segmentation, and performance tracking, making it easier to manage marketing activities. It also explores how Agentforce uses real-time data to personalize campaigns and offers practical advice on its use. Listen to learn how this tool could change the way marketing teams work.
- Nov 16, 202441 min
Episode 2: Mastering the Salesforce Agentforce (AI) Specialist Exam
This episode dives deep into the Salesforce Certified Agentforce (AI) Specialist exam, providing everything you need to know to pass with confidence. Gain a full understanding of the exam structure, key concepts, and essential knowledge about AI in Salesforce. Whether you're preparing for the certification or looking to expand your expertise in Salesforce AI, this episode delivers all the insights you need.Section Breakdown:Prompt Builder: 00:02:18Agentforce Tools: 00:14:52Generative AI in CRM Applications: 00:23:13Einstein Trust Layer: 00:29:45Model Builder: 00:36:55
- Oct 19, 202414 min
Episode 1: The Future of Salesforce Marketing Cloud
In this first episode of Inside Marketing Cloud, I will go over the latest updates to the Salesforce marketing ecosystem and explore what the future might look like. I’ll also share my thoughts on how to prepare for these changes and what skills you should focus on to stay ahead. Join me as I walk through the new tech, my predictions, and tips for upskilling in the evolving landscape.
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About Inside Marketing Cloud
Hosted by Salesforce MVP and Marketing Cloud expert Zuzanna Jarczynska, Inside Marketing Cloud is your go-to podcast for all things Salesforce marketing. Zuzanna shares insights and reflections that go beyond typical articles or blogs, exploring the latest trends, updates, and developments within the Salesforce marketing ecosystem.
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Frequently Asked Questions
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It's a free AI-powered email that summarizes new episodes of Inside Marketing Cloud as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
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When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
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How often does Inside Marketing Cloud release new episodes?
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