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by TBC Studios
90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that.Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios.Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact.We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter. Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast'See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_ Watch the podcast on Youtube - https://www.youtube.com/@H
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- 4 days ago16 min
I Studied the Podcasts That Outperformed All Others & They All Used These 8 Titles
Join the waitlist to have LF Studio edit your entire episodes (like this one) here - https://www.howdoipodcast.com/longform-studio And get all 11 of the titles here - Your episode could be the best thing you've ever recorded. But if the title doesn't make a stranger click … they'll never find out. When someone new finds your show on YouTube, about 70% of that decision is the thumbnail. The rest is the title. On Apple and Spotify the title does even more of the work … and when a listener shares your episode with a friend, the title is the biggest thing they see. So I studied the best performing podcast episodes not just with the biggest downloads (because if you have a great guest you’re of course going to get more reach). The episodes that outperformed every other one, and the episodes that got HUGE downloads even with an unknown guest. Today I'm breaking down the best 8, with real examples of each, so you can use them on your very next episode, get the rest of them here - You'll learn 🎙️Why your title matters more than your thumbnail when someone shares your episode 🎙️The titles to use when your guest doesn’t have a huge personal brand 🎙️Which title coaches should use every single time 🎙️The one rule every title needs if you actually want people to listen Loved this? If you want to learn more about how to get YOUR podcast featured on Claude and ChatGPT check out this episode with Jeremy Cabral - https://youtu.be/0HrEBgueeNs 00:00 This entire episode was edited by AI 00:58 What actually gets a stranger to click on your episode 01:34 The 11 title types that outperform every single time 02:56 Title 1 03:49 Title 2 04:38 Title 3 05:39 Title 4 06:55 Title 5 08:48 Title 6 11:28 Title 7 12:45 Title 8 14:35 Why your title matters most when someone shares your episode 15:00 How to know if your title will work 15:33 The one rule every title has to keep Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
- 1 weeks ago51 min
The Reason Most Podcasts Are Forgettable (And How to Fix it) with Rachelle Saevil
Want to build your podcast world? Get the entire brand playbook here https://www.howdoipodcast.com/resources/brand-world And if you want to build a podcast that makes you the go-to in your industry join the waitlist for Go-To Show here - https://www.howdoipodcast.com/go-to-show What does it take to build a podcast people recognise before they even see the name? Rachelle Saevil is the founder behind Saevil Row and recently acquired Smack Bang and has built iconic (and memorable) brands for founders, CEOs and C-suite leaders for years. She's also the host of Behind the Fold, a podcast women who are building businesses, chasing their dreams AND raising kids at the same time. From the moment I saw Rachelle’s podcast it caught my eye, not because of the guests (even though they are incredible) but because of the brand that she’d built behind them and today we’re teaching you to do the same and use your podcast to attract the right clients or grow a loyal community. We chat about: 🎙️Why your podcast needs so much more than cover art 🎙️The hotel exercise for building your podcast's brand world 🎙️How to name your show and what to check before you commit 🎙️The trick behind any brand shoot that gives you 10x the content 🎙️What to check if your guests won’t accept your collaboration 🎙️How to keep a weekly show consistent through your busiest seasons You'll hear: 00:00 - Why so many podcasts are forgettable 02:39 - The first questions to ask before you build a podcast brand 05:32 - The hotel exercise: building your podcast's brand world 09:44 - What to wear on camera and build your own set 12:03 - How to name your podcast (and the one thing to check before you commit) 16:39 - The secret to landing incredible guests 20:58 - How to plan a brand shoot that lasts 23:54 - Building a memorable brand 25:21 - if your guests won’t accept your collaboration check this 28:03 - The colours that build trust 29:06 - How to build a podcast that builds your business nad personal brand as well 39:43 - The system to fit a podcast in as a busy founder 46:09 - Reverse engineering your podcast goals Connect with Rachelle over at Loved this episode? Listen to our PR episode with Jessy Marshall on Apple, Spotify or Youtube Apple: https://podcasts.apple.com/us/podcast/the-secret-production-playbook-behind-australias/id1840086977?i=100079730939 Spotify: https://open.spotify.com/episode/14qTIGynCIeXcCIjHbgXMA?si=5c356547d37e4ca8 Youtube: https://youtu.be/YPHDHhO46a4?si=aaLa9OGvXzxV_sNy Have a guest you want to hear from? Question you want answered? Send me a DM over at. www.instagram.com/alyciachapman or https://www.instagram.com/howdoipodcast
- 2 weeks ago55 min
The Secret Production Playbook Behind Australia’s Biggest Podcasts with Jess Smalley
What actually goes into producing some of Australia’s biggest podcasts? Jess Smalley has worked behind the scenes as a producer on Mark Bouris' Straight Talk and The Mentor, as well as Two Doting Dads with Matty J and Ash Wicks. After coming from the world of ABC and Triple J radio, Jess transitioned into podcasting and learned firsthand what it takes to build a show’s entire ecosystem from the ground up. From driving subscriber growth on YouTube to doubling Instagram followings and scaling TikTok accounts from scratch, she knows how to turn a simple audio recording into a full-scale brand. If you are a founder or creator looking to use podcasting as a tool to build your personal brand, grow a loyal community, or scale your business, this episode dives into the production strategies, clipping frameworks, and audience-first mindsets that make top-tier shows actually work. We chat about: 🎙️What a podcast producer actually does behind the scenes 🎙️How Mark Bouris built an ecosystem around his flagship podcast 🎙️Why 60% of your time should be spent in pre-production 🎙️The truth about scripts versus briefing documents 🎙️How to build an entire brand world beyond just clipping podcast episodes You’ll hear: 00:00 - What a podcast producer actually does 06:21 - Building the Mark Bouris show ecosystem (The Mentor & Straight Talk) 15:18 - Pre-interviewing high-profile guests 19:59 - Scripts vs. briefing documents: How to prep for an interview 28:44 - Format experimentation and recurring segments with Two Doting Dads 41:20 - The single question every founder must ask before starting a show 53:14 - Pre-planning social clips before you hit record 59:30 - World-building outside the studio through skits and socials 01:07:35 - Are podcasts becoming the new version of TV? 01:13:40 - The most effective channels and underrated tactics for podcast growth Connect with Jess over at https://www.linkedin.com/in/jess-smalley/ or https://www.instagram.com/jess_smalley Loved this episode? Learn from Spotify’s Creator Partnerships Manager for AUZ Jordyn Christensen on Apple, Spotify or Youtube - https://youtu.be/OcQs3r_XoLw Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
- Sep 29, 202615 min
4 Interview Skills That Make People Want to Keep Listening
There are so many podcasts that have potential to be the next big thing OR at least the tool that can position you as the go-to for your industry. But they miss the opportunity They’ve got the guests, they’ve got the brand, they’ve got every ingredient of a great conversation and podcast. And people come to listen for an episode or two … but then they leave again. So I wanted to know what the fastest growing guest podcasts in the world are doing … and turn that into a framework that's easy to remember and actually gets you results. Check out the debrief here for the download and prompts so you can actually put this into action and send me a message over at @howdoIpodcast if you test it out! Loved this? If you want to learn more about how to get YOUR podcast featured on Claude and ChatGPT check out this episode with Jeremy Cabral - https://youtu.be/0HrEBgueeNs 00:00 Am I actually a good interviewer? 01:20 What makes someone return for the host 02:01 The generic podcast advice that will never build an audience or authority 03:43 What your question reveals about you 05:44 The real questions you should be asking 07:37 When should you challenge a guest? 09:24 The words you need to stop saying even though your guest probably loves them 13:08 How to put the four skills together 14:02 The best way to practice before your next interview 15:09 What to do next If you’re ready to take action from this episode, download the Debrief here - https://project-c-2.kit.com/fbcc84ebdf Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
- Sep 22, 202655 min
4,000 Downloads, A $25,000 Brand Deal and Invited to See The KING - Doone Roisin
Most people tell you that you need to wait. Wait until you have enough downloads, a massive audience, an insane guest list. But today’s guest is proof that YOU don’t. You just need a plan. Doone Roisin is the host of Female Startup Club, she’s done over 750 episodes and interviewed some of the most incredible founders including Leila Hormozi, Jo Malone, Allison Ellsworth and so many other incredible women. Today we’re going to teach you how to land guests of that calibre but more importantly, how to build a show that once you have those guests … listeners want to come back week after week after week. You’ll hear 🎙️The guest referral and distribution strategy that helped the show grow 🎙️ How to use SEO to get your podcast featured (and the lists you should be building) 🎙️ What brands actually need to hear before they will consider a partnership (and who to reach out to) 🎙️Why impressive guests alone won’t build listener loyalty 🎙️What to do when you have outgrown your podcast’s original topic or identity 🎙️How FSC is turning passive listeners into an active online and offline community If you want to learn more about how to get YOUR podcast featured on Claude and ChatGPT check out this episode with Jeremy Cabral - https://youtu.be/0HrEBgueeNs 00:00 - From Stage Fright to Buckingham Palace 00:57 - FSC 2.0: When Your Show Outgrows Its Original Idea 05:35 - When you start to feel cringe … do this 08:57 - The One Guest That Opened the Door to Everyone Else 12:05 - How to leveerage SEO + Guest Distribution for Growth 15:29 - 4,000 Downloads. Then Everything Changed. 20:49 - You’re emailing the wrong person 22:42 - What does a top production team look liek? 25:15 - Listeners Don’t Want Another One-Way Relationship 28:00 - The moment Doone nearly quit 30:44 - Should you Rebrand or Take Your Audience With You? 36:58 - The reason guests don’t build loyalty 40:19 - If Solo Episodes Feel Weird. Try this 41:04 - LinkedIn Is Doing Something Instagram Can’t 42:39 - One Interview, 30 Clips …. and a Built-In Test 51:31 - One Sentence Made Her Dreams Much Bigger 53:38 - Podcast recommendation we’ve never heard before 55:03 - FSC’s Next Era Starts Here Connect with Doone over at https://www.instagram.com/dooneroisin/?hl=en Listen to Female Startup Club on Apple (https://podcasts.apple.com/au/podcast/doone-roisin-podcast-conversations-on-health-wealth/id1488434209) , Spotify (https://open.spotify.com/show/4abb1zaJvy5kM9l0abIxSF) or Watch on Youtube - https://www.youtube.com/channel/UCIeqjd6tglzJ_jP2ZQkWYKQ Loved this episode? Learn from Spotify’s Creator Partnerships Manager for AUZ Jordyn Christensen on Apple (https://podcasts.apple.com/us/podcast/what-the-best-creators-on-spotify-are-doing-with/id1840086977?i=1000787255007), Spotify (https://open.spotify.com/episode/4sjW2sSVDt2Q1f6KC0Qaak?si=cYRnT48rRRmXAwvMIqDSyw) or Youtube - https://youtu.be/OcQs3r_XoLw Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
- Sep 15, 20261h 4m
The $25,000 Podcast Strategy For Founders No One Is Talking About - Daniel Beardall from Bothsides
One clip generated 4 million views … and then they did it again. But why did it work? Daniel Beardall started Bothsides Podcast back in 2021 with his then Co-host Kevin Buchanan and it’s grown into one of the top real estate podcasts in the country. But while he was growing it, he also found a way to turn the podcast into something that generated leads for his business, grew his personal brand and became the tool that got him into rooms he could have never imagined walking in. And along the way he and a guest gave away $200,000 on the podcast and hosted a party on a super yacht. If you’ve been thinking about starting a podcast as a business owner this is the blueprint into how to actually make it make money for you … whilst still having fun. We talk about 🎙️How to repurpose one podcast into 15+ pieces of content 🎙️What to do the second a clip goes viral 🎙️How to land sponsors for your podcast 🎙️Should you charge guests to be on your show? 🎙️The number one thing you should do before EVER agreeing to have a co-host You’ll hear: 00:00 - How one episode hit 3 million views 04:17 - The best way to generate leads 07:21 - 3 ways a podcast grew Daniel’s entire business 11:14 - What happens in the 5 minutes after you stop recording 12:11 - 4 million views on a single reel 15:28 - Did giving away $200K actually grow the show? 26:40 - The $25,000 podcasting strategy 30:10 - Taking the podcast on an $80k superyacht 32:51 - The reason the show stalled … and what every podcaster should think about 36:52 - The one repurposing strategy every podcaster should focus on 39:33 - How to repurpose one episode into 15+ pieces of content 43:15 - Posting a reel twice and getting another 110,000 views 45:00 - How much does producing a podcast at this level actually cost? 47:23 - Do this before you start a podcast with a co-host 57:32 - The podcast Daniel would start if he owned a local business 01:02:03 - The 2026 growth play most podcasters are missing Connect with Daniel over at https://www.instagram.com/daniel_beardall Listen to Bothsides on Apple (https://podcasts.apple.com/us/podcast/bothsides-podcast/id1585830750) , Spotify (https://open.spotify.com/show/3wNWmFad9vzMqAwHfNaNzT) or Watch on Youtube - https://www.youtube.com/@bothsidespodcast Loved this episode? Learn from Spotify’s Creator Partnerships Manager for AUZ Jordyn Christensen on Apple (https://podcasts.apple.com/us/podcast/what-the-best-creators-on-spotify-are-doing-with/id1840086977?i=1000787255007), Spotify (https://open.spotify.com/episode/4sjW2sSVDt2Q1f6KC0Qaak?si=cYRnT48rRRmXAwvMIqDSyw) or Youtube - https://youtu.be/OcQs3r_XoLw Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
- Sep 8, 202659 min
How Top Podcasters Sound Like Experts with Annelise McCarthy @herspeakingcoach
Most podcasters spend thousands on equipment, editing, and marketing... but they're forgetting the ONE thing that actually makes people listen: their voice. Annalise McCarthy is the speaking coach who turned her own anxiety and speech impediment into a superpower. She trains some of Australia’s top leaders, CEOs and executives to speak with confidence and command any room. Regardless of how many episodes you’ve recorded, most people secretly sabotage themselves every time they speak … The good news though? It takes just 60 seconds a day to fix it and we’re going to give you the exact steps you need. We chat about: 🎙️The 5 words that kill your credibility 🎙️A simple change that will make your guests (and listeners) lean in to every word you say 🎙️The hack for your posture that will make you instantly feel more confident 🎙️What professional speakers and podcasters do to warm up 🎙️And the habit most people do that makes people STOP listening You’ll hear: 0:00 - Why we got Annelise on the podcast 1:27 - The one thing every great speaker and podcaster does 6:03 - Do this before you start recording 6:45 - Exercises to do before you start recording 8:28 - The breathing technique that will remove your anxiety in 30 seconds 13:44 - Never eat this before recording 16:53 - Why two people can ask the same question but have a completely different podcast episode 20:30 - What Steven Bartlett does to get MORE from his guests 24:30 - The real reason you hate your own voice 28:33 - The 60 second exercise to remove ‘uhm’ from your vocabulary forever 37:31 - These words destroy your credibility 39:37 - If you want to sound like the go-to say your sentences like this 42:00 - If you think you ‘suck’ listen to this 45:54 - The one question that builds instant report 47:22 - How to be memorable Find Annelise over at Instagram - @herspeakingcoach Website - https://www.herspeakingcoach.com/ Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
- Sep 1, 202658 min
What the BEST Creators on Spotify Are Doing with Jordyn Christensen
72% of people now prefer video over audio podcasts and the average Australian is consuming 8.3 podcasts per week. We’ve spoken over the last few weeks about how podcasts can be a great tool for getting AI tools to recommend you (check out Jeremy’s episode here - https://youtu.be/0HrEBgueeNs, how to use them to get PR and attention (check out Jessy’s episode here - https://youtu.be/rlk_fjnoPFo) And today I’m talking to Jordyn Christensen about how to actually make money as a podcaster, what Spotify tools work the best for building a community FAST, how the top charts really work and what some of the best podcasters in the world are doing to grow. Jordyn leads creative partnerships at Spotify which which means she spends her days inside the data, working with the creators who are growing fastest and earning the most. But before that she co-founded Centennial World and co-hosted Infinite Scroll for four years so she doesn’t just know creators, she’s been exactly where you are now. We talk about 🎙️Why 72% of listeners now prefer video, and the viewing habit that will surprise you 🎙️How the Spotify Partner Program works and the three revenue streams you can earn from one episode 🎙️The mistake that is keeping your show off the charts 🎙️The most underused growth lever in podcasting right now 🎙️What the best podcasters are now doing in the first 60 seconds 🎙️How to build a community that grows the show for you You’ll hear 00:00 - The Spotify stats that change how you think about video 02:07 - How Jordyn went from beauty writer to Spotify 04:05 - What listeners actually want in 2026 07:48 - How podcasting has changed since video arrived 10:52 - Why 72% prefer video and how to capture their attention 15:30 - The mistake audio-first shows make when they add video 17:19 - What actually drives huge growth on Spotify 20:54 - The real secret to landing on the Spotify charts 23:58 - The most underused growth strategy in podcasting 28:24 - What the best creators do that everyone else misses 31:59 - How to actually make money on Spotify 34:29 - The sponsorship tool that will change how you run ads 36:18 - $100 million paid out and what creators are really earning 40:54 - What Jordyn would do if she was starting over today 43:53 - Why your back catalogue is your hidden growth engine 45:37 - How to get people to comment, subscribe and stay 49:45 - Keeping community alive as you scale 56:26 - The show Jordyn wishes someone would create Connect with Jordyn over at https://www.linkedin.com/in/jordyn-christensen-875b9a116/ and https://www.instagram.com/jordyn_christensen/?hl=en Loved this episode? Listen to Caleb Ralson break down how he got over 600K views and 30,000 email subscribers from one video - https://youtu.be/L6TMKg_0XT8?si=yUQf6U_HP2R0adeZ Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
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About How Do I Podcast?
90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that.Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios.Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact.We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter. Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast'See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_ Watch the podcast on Youtube - https://www.youtube.com/@H
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