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90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that.Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios.Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact.We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter. Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast'See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_ Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
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- 5 days ago1h 4m
The $25,000 Podcast Strategy For Founders No One Is Talking About - Daniel Beardall from Bothsides
One clip generated 4 million views … and then they did it again. But why did it work? Daniel Beardall started Bothsides Podcast back in 2021 with his then Co-host Kevin Buchanan and it’s grown into one of the top real estate podcasts in the country. But while he was growing it, he also found a way to turn the podcast into something that generated leads for his business, grew his personal brand and became the tool that got him into rooms he could have never imagined walking in. And along the way he and a guest gave away $200,000 on the podcast and hosted a party on a super yacht. If you’ve been thinking about starting a podcast as a business owner this is the blueprint into how to actually make it make money for you … whilst still having fun. We talk about 🎙️How to repurpose one podcast into 15+ pieces of content 🎙️What to do the second a clip goes viral 🎙️How to land sponsors for your podcast 🎙️Should you charge guests to be on your show? 🎙️The number one thing you should do before EVER agreeing to have a co-host You’ll hear: 00:00 - How one episode hit 3 million views 04:17 - The best way to generate leads 07:21 - 3 ways a podcast grew Daniel’s entire business 11:14 - What happens in the 5 minutes after you stop recording 12:11 - 4 million views on a single reel 15:28 - Did giving away $200K actually grow the show? 26:40 - The $25,000 podcasting strategy 30:10 - Taking the podcast on an $80k superyacht 32:51 - The reason the show stalled … and what every podcaster should think about 36:52 - The one repurposing strategy every podcaster should focus on 39:33 - How to repurpose one episode into 15+ pieces of content 43:15 - Posting a reel twice and getting another 110,000 views 45:00 - How much does producing a podcast at this level actually cost? 47:23 - Do this before you start a podcast with a co-host 57:32 - The podcast Daniel would start if he owned a local business 01:02:03 - The 2026 growth play most podcasters are missing Connect with Daniel over at https://www.instagram.com/daniel_beardall Listen to Bothsides on Apple (https://podcasts.apple.com/us/podcast/bothsides-podcast/id1585830750) , Spotify (https://open.spotify.com/show/3wNWmFad9vzMqAwHfNaNzT) or Watch on Youtube - https://www.youtube.com/@bothsidespodcast Loved this episode? Learn from Spotify’s Creator Partnerships Manager for AUZ Jordyn Christensen on Apple (https://podcasts.apple.com/us/podcast/what-the-best-creators-on-spotify-are-doing-with/id1840086977?i=1000787255007), Spotify (https://open.spotify.com/episode/4sjW2sSVDt2Q1f6KC0Qaak?si=cYRnT48rRRmXAwvMIqDSyw) or Youtube - https://youtu.be/OcQs3r_XoLw Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
- 1 weeks ago59 min
How Top Podcasters Sound Like Experts with Annelise McCarthy @herspeakingcoach
Most podcasters spend thousands on equipment, editing, and marketing... but they're forgetting the ONE thing that actually makes people listen: their voice. Annalise McCarthy is the speaking coach who turned her own anxiety and speech impediment into a superpower. She trains some of Australia’s top leaders, CEOs and executives to speak with confidence and command any room. Regardless of how many episodes you’ve recorded, most people secretly sabotage themselves every time they speak … The good news though? It takes just 60 seconds a day to fix it and we’re going to give you the exact steps you need. We chat about: 🎙️The 5 words that kill your credibility 🎙️A simple change that will make your guests (and listeners) lean in to every word you say 🎙️The hack for your posture that will make you instantly feel more confident 🎙️What professional speakers and podcasters do to warm up 🎙️And the habit most people do that makes people STOP listening You’ll hear: 0:00 - Why we got Annelise on the podcast 1:27 - The one thing every great speaker and podcaster does 6:03 - Do this before you start recording 6:45 - Exercises to do before you start recording 8:28 - The breathing technique that will remove your anxiety in 30 seconds 13:44 - Never eat this before recording 16:53 - Why two people can ask the same question but have a completely different podcast episode 20:30 - What Steven Bartlett does to get MORE from his guests 24:30 - The real reason you hate your own voice 28:33 - The 60 second exercise to remove ‘uhm’ from your vocabulary forever 37:31 - These words destroy your credibility 39:37 - If you want to sound like the go-to say your sentences like this 42:00 - If you think you ‘suck’ listen to this 45:54 - The one question that builds instant report 47:22 - How to be memorable Find Annelise over at Instagram - @herspeakingcoach Website - https://www.herspeakingcoach.com/ Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
- 2 weeks ago58 min
What the BEST Creators on Spotify Are Doing with Jordyn Christensen
72% of people now prefer video over audio podcasts and the average Australian is consuming 8.3 podcasts per week. We’ve spoken over the last few weeks about how podcasts can be a great tool for getting AI tools to recommend you (check out Jeremy’s episode here - https://youtu.be/0HrEBgueeNs, how to use them to get PR and attention (check out Jessy’s episode here - https://youtu.be/rlk_fjnoPFo) And today I’m talking to Jordyn Christensen about how to actually make money as a podcaster, what Spotify tools work the best for building a community FAST, how the top charts really work and what some of the best podcasters in the world are doing to grow. Jordyn leads creative partnerships at Spotify which which means she spends her days inside the data, working with the creators who are growing fastest and earning the most. But before that she co-founded Centennial World and co-hosted Infinite Scroll for four years so she doesn’t just know creators, she’s been exactly where you are now. We talk about 🎙️Why 72% of listeners now prefer video, and the viewing habit that will surprise you 🎙️How the Spotify Partner Program works and the three revenue streams you can earn from one episode 🎙️The mistake that is keeping your show off the charts 🎙️The most underused growth lever in podcasting right now 🎙️What the best podcasters are now doing in the first 60 seconds 🎙️How to build a community that grows the show for you You’ll hear 00:00 - The Spotify stats that change how you think about video 02:07 - How Jordyn went from beauty writer to Spotify 04:05 - What listeners actually want in 2026 07:48 - How podcasting has changed since video arrived 10:52 - Why 72% prefer video and how to capture their attention 15:30 - The mistake audio-first shows make when they add video 17:19 - What actually drives huge growth on Spotify 20:54 - The real secret to landing on the Spotify charts 23:58 - The most underused growth strategy in podcasting 28:24 - What the best creators do that everyone else misses 31:59 - How to actually make money on Spotify 34:29 - The sponsorship tool that will change how you run ads 36:18 - $100 million paid out and what creators are really earning 40:54 - What Jordyn would do if she was starting over today 43:53 - Why your back catalogue is your hidden growth engine 45:37 - How to get people to comment, subscribe and stay 49:45 - Keeping community alive as you scale 56:26 - The show Jordyn wishes someone would create Connect with Jordyn over at https://www.linkedin.com/in/jordyn-christensen-875b9a116/ and https://www.instagram.com/jordyn_christensen/?hl=en Loved this episode? Listen to Caleb Ralson break down how he got over 600K views and 30,000 email subscribers from one video - https://youtu.be/L6TMKg_0XT8?si=yUQf6U_HP2R0adeZ Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
- 3 weeks ago51 min
From $180M Exit to 35 Million Views a Month … The Content Machine Behind it All with Frank Greeff
He exited for $180 million … and then decided to start a podcast. A few years later he and his team now reach over 35 million people every single month and reverse engineered strategies from some of the biggest creators and companies in the world, including Netflix. But you’ve probably heard that side of Frank Greef’s story before. Today I want to talk to you about Chew The Fat. The podcast he started in 2023 where he interviewed over 100 of Australia’s best entrepreneurs, creators and founders whilst leading the way for so many other shows to follow. We talk about 🎙️ How to grow your podcast (or social media account) quickly in 2026 🎙️ Building a content team and getting them aligned to your vision and goals 🎙️ The one thing you should never use AI for 🎙️ How to stand out when doing cold outreach (from a man who’s inbox is overflowing) 🎙️ How to use AI to build your own content strategy that actually works You’ll hear 00:00 - The one thing every AI still can't fake 01:11 - He'd just made $180 million. So why start a podcast? 04:25 - The one thing he did for every single guest that no other podcaster did 08:36 - The guest who said no for a year and a half 10:47 - Frank’s one rule for success 12:26 - How he prepped for every interview 14:58 - The edit that flopped, and the iPhone video that didn't 20:07 - The one thing you should never let AI do 22:32 - 9 million to 35 million a month. What changed. 24:20 - How to create a content plan thats geared to win 28:27 - 40 posts a day so they could find the one winning combination 37:36 - The DM that sold his business 48:38 - If it wasn't about business, he'd make this instead Connect with Frank over at https://www.linkedin.com/in/frankgreeff/ and https://www.instagram.com/frankgreeff_/?hl=en See Kinso here - https://www.kinso.ai/ check out Chew the Fat on Apple and Spotify (https://open.spotify.com/show/6xOVfqbxp7vCVCTtmU4jt1?si=2cdc187dec1843f6&nd=1&dlsi=dd51bb24600e420b) Loved this episode? Listen to Caleb Ralson break down how he got over 600K views and 30,000 email subscribers from one video - https://youtu.be/L6TMKg_0XT8?si=yUQf6U_HP2R0adeZ Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
- Aug 18, 202659 min
The 4 Quadrants That Decide If Your Podcast Grows with Dain Walker from Agency Podcast & Rivyl
He’s shared stages with Gary Vee, Steven Bartlett and Seth Godin and in the last 12 months he’s grown his Youtube following for Agency Podcast to over 1.5 million subscribers (it will be more once you read this). Dain Walker is a Brand Strategist, Author, Speaker and is sitting down with us today to tell you the secrets behind building a personal brand that makes you money, gives you life changing opportunities and ensures you stand out as the go-to in your industry. If you’ve ever wanted to know: 🎙️How to Build Trust with your Audience 🎙️Whether YOU should Start Podcast 🎙️ What the most successful founders are doing right now to safeguard their companies and roles against AI 🎙️How to monetise your podcast and content Listen all the way through this one. 0:58 - Why we got Dain on & The Podcast Dain listens to every single week 3:48 - Youtube’s HUGE move on AI generated content 5:43 - The biggest opportunity that’s come from Dain’s Podcast 8:56 - How to use a podcast to build trust with your audience 10:33 - Using your podcast to position YOU as the go-to 17:50 - Why most podcasts never find their audience 21:52 - How to set your podcast up for success from day one 27:59 - Should YOU start a podcast in 2025? 30:03 - The mistakes Dain made when he started podcasting 31:36 - What Dain does after every single episode 37:21 - If you’re nervous about starting a podcast, listen to this 42:44 - How Dain schedules his podcast recordings as a founder, speaker and Dad of 2 45:16 - If you’re NOT spending your time on this in 2025, you will fail 45:57 - How to use AI to create content that performs 47:41 - This is the best performing content right now 49:50 - Do founders need to be involved in creating content? 51:41 - How to build and monetise a community Listen to the episode where Dain and the Team break down what goes into every episode of Agency Podcast here Youtube - https://www.youtube.com/watch?v=eNs0rLEN52A Apple - https://podcasts.apple.com/us/podcast/50-building-a-podcast-from-scratch-dain-walker/id1568032804?i=1000677848703 Spotify - https://open.spotify.com/episode/5LuWcYZ8QzDIjGf87m1VHn Want to actually take action from this episode? Download the Debrief here … Find Dain over at Instagram - https://www.instagram.com/dainwalker And Agency Podcast Youtube - https://www.youtube.com/@agencypodcast Instagram - https://www.instagram.com/agencypodcast_/ Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
- Aug 11, 202620 min
40% of Podcasts that Launched in 2026 Have Stopped Recording Already
Only 6% of podcasts make it past 10 episodes … and so many of them have so much potential. Not just potential to monetise but potential to actually help the people listening. So today I’m giving you the 3 step framework that makes podcasting easy AND helps you to find topics that people actually want to listen to. You’ll learn 🎙️ The five questions that mean you never run out of things to record 🎙️ The outlier method: how a 2,000-follower account pulled 250,000 views, and how to use it 🎙️ The exact calendar to make sure you’re always ahead 🎙️ Exactly what to do when a guest cancels, someone gets sick, or you lose a file 🎙️ The two types of podcasts that are winning right now Loved this episode? Listen to Caleb Ralson break down how he got over 600K views and 30,000 email subscribers from one video - https://youtu.be/L6TMKg_0XT8?si=yUQf6U_HP2R0adeZ You’ll hear: 00:00 -Over 40% of podcasts started this year have already quit 01:40 -Why 94% never make it past episode 10 02:30 -The three things you have to get right to stay consistent 03:00 -How to know what to record 04:15 -The outlier method (2,000 subscribers, 250,000 views) 06:00 -The five questions that will give you endless content 08:15 - Get daily updates for your podcast + industry 11:00 - The best idea in the world still flops without this 12:00 - What should your recording cadence look like? 16:50 - What to do when it all goes wrong 19:20 - The two types of podcasts winning in 2026 22:45 -The part of podcasting no one talks about 23:00 -Why the payoff is closer than you think Get the AI prompts for macro research and topic ideas here: https://project-c-2.kit.com/46d203bd72 Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
- Aug 4, 202650 min
Here's How to Get ChatGPT & Claude to recommend YOU as the answer with Jeremy Cabral
Someone less experienced and knowledgeable than you is probably getting recommended by Chat GPT, Claude, Gemini and all of the other tools right now. Why? Because they’ve implemented a strategy that puts them as the first choice for LLMs when they are looking for brands and products to cite. This week I’m sitting down with Jeremy Cabral, Co-Founder fo Finder and an expert at organic, paid and now AI-led SEO. But that’s not all we talk about, Jeremy and the Finder team are behind some incredible podcasts including incubating Two Broke Chicks AND he shares how he took his account from 800 to over 10,500 in 3 months You’ll learn 🎙️How AI decides which brand to recommend and which platforms to use 🎙️The websites answer engines cite most often 🎙️The best platform to get other people talking about you 🎙️Why your podcast is invisible to AI and the page that fixes it 🎙️How to use AI to research media opportunities and guests 🎙️Why most company branded podcasts fail and how to do it properly Loved this episode? Listen to the one with Jessy Marshall on How to Get Everyone Talking About You Here - https://youtu.be/rlk_fjnoPFo?si=rleY3bwtvSJAjVOk We Talk About: 00:00 -Why the co-founder of Finder is on a podcasting show 02:07 -Why AI can't see inside your podcast 02:26 -The page that makes your show findable 03:00 - How to get Chat GPT to recommend your brand 03:40 -Google changed its position on AI generated content 06:03 -Where LinkedIn ranks inside answer engines 07:34 -How to use reddit to increase your chance of getting found 09:22 -How to find the threads already ranking for your keywords 12:11 -The tools worth your time 22:00 -Turning your calendar, LinkedIn and messages into a searchable CRM 24:15 -The one thing Jeremy won't use AI for 26:57 -Getting 350,000 views from an 800 follower account 32:28 -Building Two Broke Chicks 33:42 -Why nobody wants to listen to your company podcast 45:03 -Where to find talent for a brand show 46:23 -How to get your entire team invested in growing the podcast Connect with Jeremy over at https://www.instagram.com/jeremyjcabral/?hl=en and https://www.linkedin.com/in/jeremycabral/ And check out Joe Stolte and his work with AI agents over here - https://www.instagram.com/joestoltelive/?hl=en Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
- Jul 28, 202656 min
How to Get EVERYONE Talking About Your Podcast - PR Tactics with Jessy Marshall
Ever wondered how massive brands get everyone talking about them before they even launch? Enter Jessy Marshall. Founder of Hive HQ and the PR genius behind viral launches for Naked Sundays, BOOF, and Bangin' Body. From building massive launch hype to landing products in Khloé Kardashian's hands, Jessy knows how to get everyone talking. We deep dive into how podcasters can borrow high-impact PR strategies to turn every single episode into a major event. We chat about: 🎙️The pitch strategy for landing high-profile guests (and how to bypass "no") 🎙️The exact timeline you should use to tease upcoming releases without losing audience interest 🎙️Creative ways to get media attention even if you don’t have a massive following yet You’ll hear: 0:00 - The Secret to Getting Big Brands into Kardashian Hands 2:00 - Milking the Moment: What to Do After Going Viral 3:02 - The 12-Month Hype Engine Behind a Massive Launch 7:58 - What All Podcasters Should Do BEFORE Their Next Release 10:32 - The News Hook Strategy. How to Get Media Attention Without a Following 13:01 - The #1 Mistake Creators Make with AI Pitching 16:15 - Guerilla PR Tactics: Pizza Boxes, Cakes, and Easter Eggs 17:26 - The Goldilocks Window: The Golden Rule for Teasing Content 21:18 - The Call Her Daddy Easter Egg Strategy 23:36 - The 4-Week Playbook for Launching a Brand New Show 28:59 - Turning 24-Hour Stories into Evergreen Content 35:14 - Host Dinners & "Anti-Competitive" Networking Events 47:33 - Why 90% of Podcasts Die After Episode 10 (And How to Avoid It) You can connect with Jessy on instagram @jessymarshall (https://www.instagram.com/jessymarshall/?hl=en) and Hive @hq.hive (https://www.instagram.com/hq.hive/?hl=en) 🧩 Discover Your Human Design: Want to know if you're built to create non-stop projects? Take the free test – [Link Here] If you’re ready to take action from this episode - Download the Debrief here - Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
About How Do I Podcast?
90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that.Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios.Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact.We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter. Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast'See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_ Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast
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