The $25,000 Podcast Strategy For Founders No One Is Talking About - Daniel Beardall from Bothsides

One clip generated 4 million views … and then they did it again. But why did it work? Daniel Beardall started Bothsides Podcast back in 2021 with his then Co-host Kevin Buchanan and it’s grown into one of the top real estate podcasts in the country. But while he was growing it, he also found a way to turn the podcast into something that generated leads for his business, grew his personal brand and became the tool that got him into rooms he could have never imagined walking in.  And along the way he and a guest gave away $200,000 on the podcast and hosted a party on a super yacht.  If you’ve been thinking about starting a podcast as a business owner this is the blueprint into how to actually make it make money for you … whilst still having fun.  We talk about 🎙️How to repurpose one podcast into 15+ pieces of content 🎙️What to do the second a clip goes viral 🎙️How to land sponsors for your podcast 🎙️Should you charge guests to be on your show? 🎙️The number one thing you should do before EVER agreeing to have a co-host  You’ll hear: 00:00 - How one episode hit 3 million views 04:17 - The best way to generate leads 07:21 - 3 ways a podcast grew Daniel’s entire business 11:14 - What happens in the 5 minutes after you stop recording 12:11 - 4 million views on a single reel 15:28 - Did giving away $200K actually grow the show? 26:40 - The $25,000 podcasting strategy 30:10 - Taking the podcast on an $80k superyacht 32:51 - The reason the show stalled … and what every podcaster should think about 36:52 - The one repurposing strategy every podcaster should focus on 39:33 - How to repurpose one episode into 15+ pieces of content 43:15 - Posting a reel twice and getting another 110,000 views 45:00 - How much does producing a podcast at this level actually cost? 47:23 - Do this before you start a podcast with a co-host 57:32 - The podcast Daniel would start if he owned a local business 01:02:03 - The 2026 growth play most podcasters are missing Connect with Daniel over at https://www.instagram.com/daniel_beardall Listen to Bothsides on Apple (https://podcasts.apple.com/us/podcast/bothsides-podcast/id1585830750) , Spotify (https://open.spotify.com/show/3wNWmFad9vzMqAwHfNaNzT) or Watch on Youtube - https://www.youtube.com/@bothsidespodcast Loved this episode? Learn from Spotify’s Creator Partnerships Manager for AUZ Jordyn Christensen on Apple (https://podcasts.apple.com/us/podcast/what-the-best-creators-on-spotify-are-doing-with/id1840086977?i=1000787255007), Spotify (https://open.spotify.com/episode/4sjW2sSVDt2Q1f6KC0Qaak?si=cYRnT48rRRmXAwvMIqDSyw) or Youtube - https://youtu.be/OcQs3r_XoLw  Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast  Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast