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Your buyers already have a preferred vendor before a sales rep calls. 90% of B2B companies pick their number one choice before any sales conversation ever happens. And 85% of those deals go to whoever holds that top spot. Four-time CMO Lisa Cole has a framework for making sure that vendor is you. She calls it Content, Community, and Credibility. It works whether you are a solo founder or leading a global marketing team. She also breaks down why the headcount-first model is quietly draining yo...
The Five Languages Most Leaders Never Learned Dr. William Attaway didn't set out to become one of the country's most sought-after leadership coaches. He started as a stock guy at a drugstore, dropped out of college twice, watched a telecom giant disappear inside five years, and learned the hard way that leading people is nothing like running a process. In this episode, William sits down with Paul Povolni to share the moments that shaped his philosophy, the productivity system he's...
Scott Simson is a YouTube strategist, entrepreneur, and founder of Raffiti Media who has spent the better part of a decade cracking the code on what makes content get clicked, watched, and converted into real business results. In this episode, Scott shares his full origin story, from seven failed businesses and near-financial collapse to co-authoring a bestselling children's book, building a family YouTube channel to hundreds of thousands of subscribers, and eventually walking away from...
Molly Mahoney went from performing on stages in New York, Las Vegas, and the national tour of Chitty Chitty Bang Bang to building a seven-figure digital marketing empire, and she did it by doubling down on the one thing most entrepreneurs try to hide: their weird. In this episode of the Headsmack Podcast, Molly breaks down how she launched the world's first AI-focused content membership in 2021, what it really means to dance with the AI instead of just accepting its first output, and th...
Most companies are not bad at marketing. They are bad at branding — and they do not even know the difference. David Brier has been the guy CEOs call when the budget is gone, the message is blurry, and the brand is invisible. He has helped businesses generate over $9 billion in growth by fixing the one thing most consultants skip. He defines branding in exactly four words. He wrote a book with a 36-point font — intentionally — because no one should need glasses to get a great idea. Daymond Joh...
Karen Hite knows what it looks like to win on paper and fall apart on the inside. As the COO of Committed Mastermind and co-founder of Hite Digital — a three-time Inc. 5000-ranked digital marketing agency she built alongside her husband from their home in Nicaragua — Karen has lived the full spectrum of the entrepreneurial journey. She has experienced the thrill of explosive growth, scaling to 27 franchise locations in under two years, and the crushing weight of the anxiety, depression, and p...
Andy Starr is one of the rare minds operating at the true intersection of strategy, creativity, and business design — and he is not interested in the surface-level version of any of them. As co-founder and managing partner of Level C, the world's most visionary branding education program, Andy built something genuinely unusual: a school for how to think, created alongside iconic brand author and strategist Marty Neumeier. In this episode, Andy shares his unconventional origin stor...
Your church is competing in the most distracted culture in human history — and most ministry leaders don't even know it. Phil Cooke, Ph.D. — Hollywood producer, strategic media advisor, and author — has spent decades helping churches, nonprofits, and ministry leaders cut through the noise and get their story out to the world. In this conversation, Phil and Paul pull back the curtain on why the church keeps fumbling its message, what healthy culture actually looks like inside a ministry,...
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The Headsmack Podcast with host Paul Povolni invites you to listen in on conversations with misfits, mavericks and trailblazers. Join us as we explore the life of difference-makers and those who have stumbled, fumbled and then soared. Be inspired as they candidly share their journeys and the aha moments that changed everything.
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