David Brier / The Brand Father. Chief Gravity Defyer. Slayer of the Mundane

Most companies are not bad at marketing. They are bad at branding — and they do not even know the difference. David Brier has been the guy CEOs call when the budget is gone, the message is blurry, and the brand is invisible. He has helped businesses generate over $9 billion in growth by fixing the one thing most consultants skip. He defines branding in exactly four words. He wrote a book with a 36-point font — intentionally — because no one should need glasses to get a great idea. Daymond Joh...