Lisa Cole / Chief Marketing, Product & AI Officer. Author. Speaker

Your buyers already have a preferred vendor before a sales rep calls. 90% of B2B companies pick their number one choice before any sales conversation ever happens. And 85% of those deals go to whoever holds that top spot. Four-time CMO Lisa Cole has a framework for making sure that vendor is you. She calls it Content, Community, and Credibility. It works whether you are a solo founder or leading a global marketing team. She also breaks down why the headcount-first model is quietly draining yo...