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Jordan Crawford
conversational on GTM Live
Books, people, and resources mentioned in this episode.

The Pressure B2B Marketing Leaders Don’t Talk About Enough

How to Make Marketing Influence Defensible to Your CFO

Your Marketing QBR Deck Is Being Run by a 120-Year-Old Model

Identifying Your Marketing Levers When the CRM Data Isn’t Perfect (data trust, finding leverage fast, AI analytics hallucinations)
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