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- Apr 6, 202632 min
Leading a Beloved Brand Through Change — With Southwest Airlines’ Julia Melle
In this episode of Giant Stories, host John Kiker sits down with Julia Melle, Director of Brand and Content at Southwest Airlines, to discuss what it means to steward one of the most beloved brands in America through a moment of transformation.Julia shares her journey from agency creative to in-house brand leader — with career stops at Leo Burnett, Publicis, and The Richards Group — and explains how those experiences shaped her approach to storytelling, brand architecture, and customer insight.From helping bring Southwest’s iconic personality back to life to navigating major shifts like the airline’s move to assigned seating, Julia discusses the balance between honoring brand heritage and evolving to meet modern customer expectations. Along the way, she reflects on the evolving role of creative leaders, the power of data-informed storytelling, and why the most meaningful brand stories often come from the people behind the brand. Learn more about your ad choices. Visit podcastchoices.com/adchoices
- Feb 2, 202639 min
What Brain Health Can Teach Us — With Laura Bloom Gordon
In this episode of Giant Stories, seasoned marketer Laura Bloom Gordon shares how her career journey — spanning global brands, major retailers, and media organizations — has shaped the way she communicates one of the most complex subjects in the world: brain health.As the Chief Marketing Officer at Center for BrainHealth, she talks about how science becomes a story, how data becomes meaning, and how communicating brain health ultimately requires the same tools great brands use: clarity, emotional resonance, accessibility, and courage.She also breaks down — beautifully and practically — how every person can strengthen their brain, improve cognitive reserve, and rethink what’s possible at any age.Episode highlights include:How Laura’s career-long thread of innovation and transformation informs her current roleThe transformational power of brand-building — and how scrappiness can be a superpowerWhy compassion is one of the most powerful brain enhancersThe surprising, simple daily habits that measurably strengthen your brain — and how to “think about how you think” Learn more about your ad choices. Visit podcastchoices.com/adchoices
- Sep 12, 202528 min
Storytelling that Sells and Serves — with Natalie Yancy
From the enduring value of print to the rising role of AI in marketing, Natalie unpacks the tools, tactics, and truths behind modern media — and why authenticity, relevance, and community connection will always matter most. Learn more about your ad choices. Visit podcastchoices.com/adchoices
- Aug 16, 202538 min
Signs, Strategy, and Storytelling: Inside Tire Discounters’ Unique Brand Voice — with Crissy Niese
In this episode of Giant Stories, we sit down with Crissy Niese, the Senior Vice President and Chief Customer Officer of Tire Discounters, to explore how a Cincinnati-based, family-owned company has grown from a one-bay garage into one of the nation’s largest independent tire and automotive service chains. Episode highlights include: The origins of Tire Discounters and its family-owned ethos Why storytelling is the foundation of Tire Discounters’ brand strategy The surprising power of humor and humanity in a traditionally “unsexy” industry Creating brand equity through cheeky signage, radio jingles, and character-driven ads How Tire Discounters brings employees and customers into the brand narrative Turning a transactional industry into a relationship-driven business Learn more about your ad choices. Visit podcastchoices.com/adchoices
- Jul 14, 202535 min
Built by Locals, Made for the World: The Heart Behind the Dallas Rebrand — with Jennifer Walker
In this episode of Giant Stories, host John Kiker sits down with Jennifer Walker, Senior Vice President and Chief Marketing Officer at Visit Dallas, for an honest, insightful, and energizing look at how a bold brand transformation is reshaping how the world sees Dallas — and how Dallas sees itself. Jennifer and her team are on a mission: take Dallas from a city with strong name recognition but low tourism consideration and turn it into a top-tier global destination. This is more than a logo or a campaign — it’s a unifying story rooted in people, culture, innovation, and swagger. You’ll hear how Visit Dallas’ “Can-Do” brand was built from the inside out, beginning with robust community input, strategic storytelling, and a vision for long-term economic and emotional impact. From spotlighting local luminaries and telling good stories, to preparing for FIFA and shaping how international visitors experience Dallas, this episode is a must-listen for brand builders, city leaders, and anyone curious about how bold ideas can become intentional brand movements. Learn more about your ad choices. Visit podcastchoices.com/adchoices
- Apr 25, 202538 min
Helmets Off: How the NFL is Winning with Global Storytelling — with Marissa Solis
In this episode of Giant Stories, we sit down with one of today’s most dynamic marketing leaders, Marissa Solis, Senior Vice President of Global Brand and Consumer Marketing for the NFL. From transforming fan engagement to expanding the NFL’s global reach, Marissa shares how one of America’s most iconic brands continues to evolve through the power of storytelling. Learn more about your ad choices. Visit podcastchoices.com/adchoices
- Mar 26, 202537 min
Bringing the FIFA World Cup to North Texas — with Monica Paul
Episode highlights include: A behind-the-curtain look at the bid process for hosting the FIFA World Cup How North Texas positioned itself as a prime location for the event — and what makes its sports culture unique The impact of bringing global audiences to North Texas and the massive infrastructure efforts needed to prepare for the World Cup The economic and cultural impact of hosting nine matches in the metroplex — and the collaboration required between cities A sneak peek into the plans for FIFA World Cup fan festivals, concerts, and immersive experiences How major sporting events leave a lasting legacy in the community and why Dallas is already thinking ahead to a future Women’s World Cup bid Learn more about your ad choices. Visit podcastchoices.com/adchoices
- Feb 26, 202544 min
Defining the Storytelling Edge — with Medium Giant’s Shawn Kruggel and Lizzy Bakhaus
Episode highlights include: The Foundations of Great Storytelling: What makes a brand story compelling, and why authenticity is key. Medium Giant’s Storytelling Framework: The unique exploration of critical context to earned ending. The Role of AI in Creativity: When to embrace automation and when human insight matters most. Reach vs. Resonance: How brands can balance data-driven tactics with emotional connection. The Future of Storytelling in Marketing: Emerging trends in brand ecosystems, influencer marketing, and strategic consulting. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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About Giant Stories
While the tools we have at our disposal to create and share stories have never been more broad and varied, the fundamentals of great storytelling remain as transcendent as ever.Despite the headwinds our industry faces, clients and brands will always covet companies that remain steadfast — with a steady eye on culture, an understanding of the business dynamics at hand, and a commitment to the fundamentals of what makes a great story. Join us for compelling conversations with some of today's most influential and relevant storytellers. You’ll be inspired by their journey and learn how the power of story has transformed their brands, their companies, and their careers.–Giant Stories is a production of Medium Giant, a full-service creative marketing agency based in Dallas and Tulsa — and a sister company to The Dallas Morning News. We believe storytelling is a beacon in the static white noise and come from a 140-year-proud tradition of storytelling
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