Free Daily Podcast Summary
Future Proof: Daily Summaries Delivered
by Kantar & Saïd Business School, Oxford University
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry questions through both a market research and an academic lens, we can help prepare marketers for the future (with proof).
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 3 days ago28 min
From insight to growth: How DASH turns consumer understanding into better innovation
What does it take to turn consumer insight into innovation that builds lasting brand growth?In this episode of Future Proof, Dr. Nicki Morley speaks with Alex Wright, CEO and co-founder of DASH Water, about the choices behind building a Meaningfully Different brand.From spotting an opportunity in the soft drinks market to scaling DASH, Alex shares how staying close to consumers, combining multiple sources of insight and keeping a clear long-term strategy have shaped the brand’s growth.They explore how DASH decides which ideas to pursue, when to stay focused on the core, and when the signals suggest it is time to change course. It’s a conversation about innovation grounded in insight, timing and judgement, and why knowing what not to do can be just as important as finding the next big opportunity. Hosted on Acast. See acast.com/privacy for more information.
- 1 weeks ago14 min
What is the Role of Unprompted Thought in the Era of AI?
In this Cannes special episode of Future Proof, Jane Ostler speaks with Kelly Ryan, Global Chief Brand Officer at Tata Consultancy Services (TCS), about building distinctive brands in the age of AI. Kelly explains how TCS is helping organisations navigate AI transformation, why marathons have become a powerful expression of the brand, and why trust, creativity and "the power of the unprompted thought" will be critical for achieving cut-through in an increasingly automated world. Hosted on Acast. See acast.com/privacy for more information.
- 2 weeks ago28 min
Can Great Experiences Create Lasting Brand Growth?
In this Cannes Lions special episode of Future Proof, Rachelle Minnis sits down with Dan Reynolds, SVP of Global Marketing at Hilton, to explore how one of the world's most recognisable hospitality brands is building long-term brand growth in an increasingly competitive market. Whether it's rescuing travellers from disastrous bookings, empowering creators to tell authentic stories, or using AI to remove friction across the customer journey, this episode offers practical lessons for marketers looking to build brands that people actively choose and remember. Because in a world of endless choice, the brands that win are the ones that stay top of mind long before the purchase decision is made. Hosted on Acast. See acast.com/privacy for more information.
- 3 weeks ago31 min
You Can't Build a Brand in Two Seconds. Or Can You?
For years, marketers believed brand building required long-form storytelling. But new evidence is challenging that assumption.Meta's Andy Childs and Konnie Fichtner join Jane Ostler to discuss why short-form video is proving effective for both brand growth and performance, how advertisers should rethink attention metrics, and why creator-first strategies are helping brands like Vaseline connect with new audiences. Plus, what AI and messaging platforms could mean for the next era of marketing. Hosted on Acast. See acast.com/privacy for more information.
- Sep 30, 202652 min
Trust, AI and the Future of Media: Why Credibility Matters More Than Ever
In this special Cannes edition of Future Proof, Nicole Jones is joined by Phillipa Leighton-Jones, SVP, Global Head of Studio & Creative and Chief Custom Anchor at The Wall Street Journal, to explore how AI is transforming the way people discover information, consume media and engage with brands.Drawing on new research from The Wall Street Journal, Phillipa shares insights into changing consumer behaviours, the growing role of AI-powered search, and why trust, credibility and quality journalism remain critical in a world increasingly shaped by machine-generated answers. Together, they discuss the evolving relationship between publishers, platforms and brands, and what marketers need to do to remain visible, relevant and trusted as the media landscape continues to change. Hosted on Acast. See acast.com/privacy for more information.
- Sep 23, 202621 min
How Canva Is Reimagining Marketing for the AI Era
In this special Cannes edition of Future Proof, Duncan Southgate sits down with Rory Dolan, International CMO at Canva, to discuss how one of the world's most recognisable brands is navigating an AI-driven future. From democratising creativity to building a globally consistent yet locally relevant brand, Rory shares how Canva is embedding AI across its platform while keeping people at the centre of the creative process. Together, they explore what marketing effectiveness looks like in an era of algorithmic discovery, changing media consumption and increasing pressure for short-term results, and why strong creativity, meaningful measurement and a long-term brand-building mindset matter more than ever. Hosted on Acast. See acast.com/privacy for more information.
- Sep 16, 202629 min
Are Brands Measuring Project Success the Right Way?
In this Cannes special episode of Future Proof, Jeff Herman, EVP of Tech & Telco at Kantar, is joined by Menaka Gopinath, Chief Marketing Officer at the Project Management Institute (PMI), to explore what success looks like in an era of constant transformation. Drawing on PMI's latest research, they discuss why delivering value matters more than simply being on time and on budget, how organisations can bridge the gap between strategy and execution, and why uniquely human skills such as curiosity, empathy and critical thinking are becoming even more important in an AI-driven world Hosted on Acast. See acast.com/privacy for more information.
- Sep 9, 202625 min
You Win or You Learn: How Carlsberg Is Innovating in the Age of AI
In this Cannes special episode of Future Proof, Dr. Nicki Morley is joined by Marcella Wiwe, VP Marketing Denmark at Carlsberg Group, to explore how AI is changing the way brands innovate. From accelerating innovation cycles from months to days to identifying growth opportunities through consumer insight and real-world testing, Marcella shares how her team is using AI, experimentation and category understanding to bring new ideas to market. Together, they discuss the "you win or you learn" mindset, building innovation from strong brand foundations, and why human judgement remains essential in an AI-driven world. Hosted on Acast. See acast.com/privacy for more information.
Get Future Proof summaries in your inbox
Free AI-powered daily recaps. Key takeaways, quotes, and mentions — in a 5-minute read.
Get Free Summaries →Free forever for up to 3 podcasts. No credit card required.
You Might Also Like
Listeners also like.
Possible with Reid Hoffman
Explores optimistic, realistic futures through in-depth conversations with innovators in AI, science, health, and global affairs.
Possible NOW
Explores the future of marketing, culture, and technology through conversations with innovators shaping bold new possibilities.
Proven Podcast
Charles Schwartz
Future Perfect
Explores transformative ideas on saving lives, managing emerging tech, and solving global poverty to build a better future.
King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights
Discusses leadership, AI, and business growth with CEOs and entrepreneurs through practical insights on strategy, innovation, and mindset.
Your Brand Amplified
Explores the strategies and mindsets of successful entrepreneurs in business growth, marketing, and personal branding.
The AI in Business Podcast
Interviews with AI executives reveal practical applications and strategic insights for business leaders adopting AI.
The Future Tools Podcast
Explores AI, machine learning, and future tech advancements, simplifying complex topics while covering practical uses, ethics, and history.
Expert Intelligence with Paul Estes
Explores the intersection of human expertise and AI in shaping the future of work through interviews with industry leaders and innovators.
Proof to Product
A weekly podcast offering practical strategies for makers and physical product sellers to grow their business and scale sustainably.
The AI XR Podcast
Insightful interviews with tech founders and executives on AI, virtual reality, augmented reality, and the future of spatial computing.
Right About Now - Legendary Business Advice
Raw business insights from founders and industry leaders, revealing real wins, failures, and actionable strategies without the fluff.
About Future Proof
Future Proof is the marketing podcast from Said Business School, Oxford University, and Kantar, the world’s leading marketing data and analytics company. In each episode, we’ll have a frank discussion with an expert, to help brands and business leaders navigate the changing landscape of marketing… and hopefully dispel some myths and misconceptions along the way. Looking at big industry questions through both a market research and an academic lens, we can help prepare marketers for the future (with proof).
Customized Recaps
AI-powered recaps with compact key takeaways, quotes, and insights.
Straight to Your Inbox
Get key takeaways from Future Proof in a 5-minute read.
Save Hours Every Week
Stay current on your favorite podcasts without falling behind.
Frequently Asked Questions
What is Podzilla's Future Proof daily summary?
It's a free AI-powered email that summarizes new episodes of Future Proof as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
How does the Future Proof podcast summary work?
When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
Is this an official Future Proof product?
No. Podzilla is an independent service that summarizes publicly available podcast content. We're not affiliated with or endorsed by Kantar & Saïd Business School, Oxford University.
Can I get summaries of other podcasts too?
Absolutely! The free plan covers up to 3 podcasts, any in the catalog. Basic raises that to 15, Pro to 40 and Max to 100. Browse our full catalog at /podcasts.
What topics does Future Proof cover?
Future Proof covers topics including Technology, Business, Marketing. Our AI identifies the specific themes in each episode and highlights what matters most to you.
Start getting Future Proof summaries tomorrow morning.
Free forever for up to 3 podcasts. No credit card required.
Free forever for up to 3 podcasts. No credit card required.