What Happens to Your Brand when LLMs Become the Gatekeeper?

Is AI reinforcing or diluting your brand? Which brands do LLMs choose to surface and why?   LLMs are actively shaping how brands are discovered, compared and chosen. They are becoming the new gatekeepers of growth. In this expert roundtable, Kantar leaders, from across disciplines and markets, discuss how LLMs are reshaping brand discovery.You'll leave with clarity on:1. New opportunities for growth in the AI era2. Practical guidance to support confident, informed next steps for your brand3. Data-led perspectives to shape what to focus on Win the LLMs' choice using signal intelligenceVisibility is not enough. Brands need signal intelligence to understand how AI assistants are reshaping consumer decisions. Win the LLMs' choice by strengthening the brand signals AI relies on. BrandDigital AI signals goes beyond short-term discoverability to show how LLMs shape long-term brand equity, grounded in Kantar’s Meaningful, Different and Salient (MDS) framework.From visibility metrics to MDS-aligned signals, itreveals how brand predisposition is built or erodedacross AI assistants.Find out more: Kantar BrandDigital AI signals Hosted on Acast. See acast.com/privacy for more information.