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Footprints in the Market | Influencing iGaming: Daily Summaries Delivered
by Digital Footprints
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- Apr 9, 202629 min
Manik Kochian: AI Video Content, B2B Storytelling & Emotions in Marketing
On this week’s episode of Footprints in the Market | Influencing iGaming, we’re delighted to welcome MConverts CEO Manik Kochian. Joining Digital Footprints Managing Director Sharon McFarlane, Manik shared her journey from a 15-year marketing career into the iGaming space, as well as how MConverts is helping brands stand out through AI-powered video, cinematic storytelling and emotionally driven campaigns.
- Mar 5, 202637 min
Viktoriia Grygorenko: Identifying Market Potential, Product Development & Leadership Strategies
Footprints in the Market | Influencing iGaming is back! After a short break, we’re ready to pick up where we left off, and we’re delighted to welcome The Playa CEO Viktoriia Grygorenko on this week’s episode. Viktoriia sat down for a chat with Digital Footprints Managing Director Sharon McFarlane, and the two discussed everything from identifying market potential to product development and leadership strategies.
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About Footprints in the Market | Influencing iGaming
Footprints in the Market | Influencing iGaming is a podcast series specifically targeted for CMOs and senior marketing representatives across the iGaming sphere. iGaming is a crowded, and competitive space and creative, innovative marketing can be what propels a brand to new heights. This podcast will give the marketeers behind these businesses the spotlight they deserve, and also bring new conversation points to light to allow the industry to learn from the experts.On the first episode of Footprints in the Market | Influencing iGaming, Digital Footprints Managing Director Sharon McFarlane sat down with Adam Azor of Sportradar to discuss considerations for marketing in regulated industries, personalisation without first-party data, and more.
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