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Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing: Daily Summaries Delivered
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- 2 weeks ago36 min
The Power of AI - What sports orgs need to know
Sean Callanan shares 18 months of live AI builds, the latest developments in agentic AI and Canva AI 2.0, and a practical triple-threat framework for sports organisations ready to get started. Show notes at sportsgeekhq.com/450.
- Mar 3, 20261h 2m
The Power of Perspective in Sports Business - Ron Li, Player 15 Group (Phoenix Suns)
Ron Li shares insights on fan intelligence, data commercialisation for partnerships, globalisation as a growth lever, and why communication is the most important skill for analytics professionals. Show notes available at sportsgeekhq.com/449
- Feb 25, 202648 min
Simplifying the Fan Journey with Technology - Bianca Gonzalez-Schulte, NASCAR
Bianca Gonzalez-Schulte from NASCAR shares insights on managing 14 track websites, digital signage innovation, and creating seamless fan experiences at scale. Show notes - https://sportsgeekhq.com/448
- Feb 17, 202627 min
Why Super Bowl Week Matters Beyond the Game
Sean Callanan recaps Super Bowl LX week in San Francisco, including the Super Bowl LX Innovation Summit, Radio Row, Pro Bowl Games, and 16 podcast alumni reunions. Show notes available at sportsgeekhq.com/447
- Feb 3, 202652 min
Building Trust-Driven Relationships - David Homan, Orchestrated Connecting
David Homan shares insights on building trust-driven relationships, moving beyond transactional networking, and creating genuine community value through curiosity and vulnerability. Show notes available at sportsgeekhq.com/446
- Jan 28, 202632 min
Building a Non-League Football Brand - Simon Leslie, Eastbourne Borough FC
Simon Leslie, Eastbourne Borough FC Chairman, shares how he's transforming a sixth-tier club into a global brand with championship-level social media following. Show Notes - https://sportsgeekhq.com/445
- Jan 20, 202642 min
Building Community Beyond the Conference - Josh Barney, SEAT
Josh Barney, CEO of SEAT, shares insights on building a sports technology community, the Nashville conference highlights, Charlotte SEAT 2026 plans, and new membership benefits. Show notes - https://sportsgeekhq.com/444
- Jan 13, 202641 min
Tripling Membership Through Data - Ben Kerswill, Brisbane Lions
Ben Kerswill shares insights on membership growth from 25K to 75K, data-driven fan engagement, and leveraging premiership success. Show notes available at https://sportsgeekhq.com/443
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About Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
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