Footprints in the Market | Influencing iGaming

Manik Kochian: AI Video Content, B2B Storytelling & Emotions in Marketing

April 9, 2026·29 min
Episode Description from the Publisher

On this week’s episode of Footprints in the Market | Influencing iGaming, we’re delighted to welcome MConverts CEO Manik Kochian. Joining Digital Footprints Managing Director Sharon McFarlane, Manik shared her journey from a 15-year marketing career into the iGaming space, as well as how MConverts is helping brands stand out through AI-powered video, cinematic storytelling and emotionally driven campaigns.

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