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by Path
We are Path, an award-winning, independent design agency. ‘Every Dimension’ is a podcast about using design to get more. More Available. More Premium. More Responsible. In each episode, we talk to people reshaping how brands grow through better products, better packaging and better thinking. We explore how to demand more from design and how to deliver it, elevating brands through tomorrow’s challenges and opportunities which come in every dimension.
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Episode 33: Vicky Murray Why Winning Fewer Moments Makes a Stronger Brand November 2026 | 37 minute listen Vicky Murray has spent more than 20 years building and advising consumer brands, including Ainsley Harriott, Skyr, Cravendale, Anchor and Lurpak, through senior roles at Symington’s and Arla Foods. She now advises businesses through the marketing consultancy Big Black Door and is applying that experience to her own laundry and home-care brand, Wise Wolves. In this conversation, we explor...
Episode 32: Camilla Young When Every Product has a Digital Identity October 2026 | 32 minute listen Camilla Young leads the UK transition to the next generation of barcodes at GS1 UK, bringing retailers, brands and technology providers together for one of the biggest changes to retail infrastructure in 50 years. Her earlier career in senior commercial roles at Johnson & Johnson, Hasbro, BIC and Pernod Ricard gives her a practical view of both the technology and the commercial realities of...
Episode 31: Emma Sant How The Most Human Brands Win September 2026 | 24 minute listen Emma Sant is founder of Futureful, a brand strategy and innovation consultant with more than 20 years’ experience helping global businesses identify growth opportunities, unlock innovation and stay relevant as people and markets change. In this conversation, we explore why the brands that grow are often those that stay closest to real human needs, how challenger brands can disrupt established categories by d...
Episode 30: Alex Cleator Why Designing for the Average is Costing Your Brand August 2026 | 37 minute listen Alex Cleator is Director of Be Kind Research, a product designer, researcher and accessibility specialist helping organisations build more inclusive products, services and experiences. In this conversation, we explore why designing for the “average user” often excludes the very people brands are trying to serve, how inclusive research leads to better commercial outcomes, and...
Episode 29: Chris Sherwin Why Sustainable Design Needs to Grow Up July 2026 | 30 minute listen Chris Sherwin is a recognised expert in sustainable design and circular innovation, with more than 25 years of experience helping organisations turn sustainability ambition into products, services and business value. In this conversation, we explore how sustainable design has changed, where it is still falling short, and why the next phase needs stronger commercial thinking, clearer brie...
Episode 28: Ollie Taylor How a Design Mindset Re-Energises Your Business! June 2026 | 33 minute listen Ollie from Path has a proven track record in change management, internal process optimisation, and innovation strategy. Over the years he’s noticed systemic challenges that recur in larger businesses and hinder decision-making. In this conversation we unpack those patterns, who we help, what a design mindset brings, the four pillars of our offer, and some practical next ste...
Episode 27: Kezia Cottrell Easier To Land, Scale and Choose? What Asset-Led Innovation Delivers! April 2026 | 29 minute listen Kezia has led innovation agency-side for brands and client-side at brand owners. She specialises in asset-led innovation the idea that growth comes from seeing your existing brands, factories, formats, and packaging differently, not from inventing everything from scratch. In a world obsessed with big bets and breakthroughs, this is a far more grounde...
Episode 26: Simon Gore Experienced Optimism Designing Better Futures with Human Creativity April 2026 | 31 minute listen As a slight break from our usual conversations on demanding more from Design – in this conversation, we’ll explore something Simon is very good at – optimism – not the naïve kind, but the experienced kind and how it is often intrinsic and essential to creative people and their process. The lesson – optimism isn’t a personality trait, it’s a practice. It’s what h...
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We are Path, an award-winning, independent design agency. ‘Every Dimension’ is a podcast about using design to get more. More Available. More Premium. More Responsible. In each episode, we talk to people reshaping how brands grow through better products, better packaging and better thinking. We explore how to demand more from design and how to deliver it, elevating brands through tomorrow’s challenges and opportunities which come in every dimension.
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