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by Dr. Paul Etchison
Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment. If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!
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You can do everything “right” and still feel stuck: work harder, save more, invest earlier, chase a retirement number… then wake up the next day and realize nothing changed. That moment is what we’re unpacking, especially for dentists who are high achievers, practice owners, and the kind of people who won’t be happy staring at the ocean for 30 years. We walk through the core problem with traditional retirement planning for dentists: it treats your younger years like they only exist for produ...
Your team does the right things when you're in the building. Turn your back and... maybe not. Dr. Gina Dorfman has spent over 20 years building practices around culture, and knows exactly what makes a team follow through without being reminded. She explains what has to come first, the test candidates don't know they're taking, and what to do about a strong performer who's dragging the team down. Plus, hear her message to any woman who's been called difficult for holding her team to a standard...
If your leadership meeting turns up “no problems,” we think you should be nervous. Silence can feel like health, but it often signals something else: people are checked out, nobody is looking closely, or your team doesn’t feel safe enough to tell the truth. We unpack why great dental practices don’t win by eliminating problems, they win by getting brutally good at seeing problems early, talking about them clearly, and using them to sharpen systems, service, and team culture. We share a core ...
Whatever is holding your practice back is probably not the thing you worked on this week. Dr. George Hariri, co-founder of Shared Practices and author of Dental Moneyball, went from one practice to nearly 50 and stopped practicing dentistry entirely — and the practice he left behind is performing better now than when he was in it. In this episode, he walks through where you should be spending your time as CEO and the growth lever already in your practice. Topics discussed: Introductio...
That split second after a patient asks “Can’t you just fill it?” can quietly decide the whole case. If you hesitate, even with good intentions, you can accidentally turn your best clinical recommendation into an “upgrade” and make the compromised option feel like the default. We dig into why that happens and how to communicate treatment plans with calm confidence, so your patients feel informed instead of sold. We unpack the difference between what you technically could do and what you...
Cost, timing, pain, insurance. These objections don't mean a patient is saying "no." In this episode, the DPH coaches share how they handle the most common patient objections and turn them into a "yes." You'll learn how to present treatment plans big and small — with confidence, and without being salesy or putting patients on the defensive. Topics discussed: Introduction Why even obvious treatment gets turned down Defining an objection (and why they happen) Han...
Your front desk can look busy all day and still leak production, profit, and patience. When phones, check-ins, insurance questions, and balance collections are treated like one giant job, “urgency” wins every time. The ringing phone gets answered, the insurance fire gets put out, and the real growth work quietly disappears: filling tomorrow’s hole, following up on that $10,000 treatment plan, and building systems that keep the practice steady even when someone is out. We walk through a clean...
We break down why the same operational problems keep resurfacing even after everyone “agrees” in a meeting. We share a simple leadership framework that turns talk into implementation so our dental practice keeps improving without constant reminders. • the hidden cost of repeated meetings and drifting systems • why agreement feels good but fails without a system • a real crown charting conflict that fuels resentment • involving the team through autonomy and a clear why...
Where dentists learn how to cut clinical days while increasing profits - without sacrificing patient care, cutting corners, or cranking volume. We teach you how to grow a scalable practice through communication, leadership, and effective management. Hosted by Dr. Paul Etchison, author of two books on dental practice management, dental coach, and owner of a $6M collections group practice in the south suburbs of Chicago, we provide actionable advice for practice owners who want to intentionally create more time to enjoy their families, wealth, and deep personal fulfillment. If you want to build a scalable practice framework that no longer stresses, drains, or relies on you for every little thing, we will teach you how and share stories of other dentists who have done it!
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