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Create Tomorrow, The WGSN Podcast: Daily Summaries Delivered
by WGSN
What’s next – and how do you act on it? Join Cassandra Napoli, Head of Consumer Insight at WGSN, the world’s leading trend forecaster, as she talks with inspiring industry voices about emerging trends and how they become real products and services, helping designers, product developers, buyers and marketers stay ahead.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 days ago23 min
169. The Hidden Power of Personal Brands in Fashion Building Trust Beyond Gatekeepers
Fashion Founders host Victoria Smith speaks to Create Tomorrow host Cassandra Napoli to explore the evolving media landscape, creator influence, sustainability and future trends in apparel design. Find out how creator-led businesses are shaping the future of fashion with ground-up networks, how media fragmentation is developing fashion discourse and how to win with functional designs.
- 2 weeks ago29 min
168. What Happens When We Teach AI to Smell?
Join host Cassandra Napoli and Osmo founder and CEO Alex Wiltschko as they uncover how AI-driven olfactory technology is transforming scent creation, sensory storytelling and personal memory re-creation. From translating concepts into scents digitally and making it programmable to personalising scents to connect with consumers emotionally, Alex explores how olfactory intelligence can deepen brand resonance and communicate more intimately with scent as the emerging language for culture.
- Jun 30, 202627 min
167. Gen Alpha and the Return of the Teen Magazine
Join host Cassandra Napoli, Head of Consumer Forecasting at WGSN, in conversation with Paula James-Martinez, Founder and Editor-In-Chief of Cuqui Magazine, about what’s next for teen culture. They explore how the decline of teen-focused spaces, social media bans and shifting cultural behaviours are reshaping adolescence and how brands can connect authentically with young people by understanding what they want, giving them a voice and something they can claim.
- Jun 16, 202626 min
166. Tailoring Meets Tech – AI in the Fashion Curriculum
In this episode of Create Tomorrow, Cassandra Napoli dives into the evolving fashion landscape for incoming fashion creatives with Graduate Fashion Foundation’s Managing Director Nicola Hitchens and Communications & Special Projects Director Annabel Waterhouse-Biggins. They explore emerging trends, the impact of AI on education and specific skills to focus on to work well with AI. Tune in to understand what the new markers of success are and which values are shaping the next generation of designers and their work ethic.
- Jun 2, 202624 min
165. Get your kicks – How Football is Reshaping Culture and Community in the US
Join Create Tomorrow host Cassandra Napoli and guest Tony Magana, founder of the Football Boutique, discussing how football shapes culture in America, especially with the 2026 World Cup approaching. Discover the evolution of football culture, retail strategies, and the impact on fashion and community. Key insights include Tony's journey, the rise of soccer in the U.S., and the role of football aesthetics in fashion. Explore how brands can engage authentically and the future of football culture in America.
- May 19, 202629 min
164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty
Amid misinformation and too many products to choose from, how can you engage customers and futureproof your brand? Join host Cassandra Napoli, WGSN’s Head of Consumer Forecasting, as she delves into skincare strategies with Rita Silva, The Ordinary’s Senior Manager, Scientific Communications and Brand Engagement. Rita shares how transparency and education are transforming trust in beauty brands, exploring how scientific communication shapes consumer behaviour and trends. They connect these insights to real-world impacts, emphasising the importance of structured narratives to strengthen loyalty.
- May 5, 202627 min
163. No Place Like Space – The Final Frontier For Design
Find out how space exploration, innovative vehicle design and future mobility shape our world as aerospace designer Anthony Sims shares insights with host Cassandra Napoli. From redefining space interiors to integrating space-inspired aesthetics into everyday products, this episode offers a comprehensive look at the intersection of design, technology and human experience.
- Apr 21, 202629 min
162. Trace It, Prove It, Profit: The Rise of Digital Product Passports
Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and revenue simultaneously. Host Cassandra Napoli invites IoDF’s CEO Leanne Young and CCO Cat Taylor who are using regulation to create traceable, smarter products. They uncover how embedding DPPs into garments expands consumer engagement, revealing design concerns from discreet NFC chips to culturally sensitive placements that streamline marketing without social fatigue. Find out how brands build loyalty and maximise resale and repair.
About Create Tomorrow, The WGSN Podcast
What’s next – and how do you act on it? Join Cassandra Napoli, Head of Consumer Insight at WGSN, the world’s leading trend forecaster, as she talks with inspiring industry voices about emerging trends and how they become real products and services, helping designers, product developers, buyers and marketers stay ahead.
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