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Create Tomorrow, The WGSN Podcast: Daily Summaries Delivered
by WGSN
What’s next – and how do you act on it? Join Cassandra Napoli, Head of Consumer Insight at WGSN, the world’s leading trend forecaster, as she talks with inspiring industry voices about emerging trends and how they become real products and services, helping designers, product developers, buyers and marketers stay ahead.
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- 2 weeks ago24 min
165. Get your kicks – How Football is Reshaping Culture and Community in the US
Join Create Tomorrow host Cassandra Napoli and guest Tony Magana, founder of the Football Boutique, discussing how football shapes culture in America, especially with the 2026 World Cup approaching. Discover the evolution of football culture, retail strategies, and the impact on fashion and community. Key insights include Tony's journey, the rise of soccer in the U.S., and the role of football aesthetics in fashion. Explore how brands can engage authentically and the future of football culture in America.
- 4 weeks ago29 min
164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty
Amid misinformation and too many products to choose from, how can you engage customers and futureproof your brand? Join host Cassandra Napoli, WGSN’s Head of Consumer Forecasting, as she delves into skincare strategies with Rita Silva, The Ordinary’s Senior Manager, Scientific Communications and Brand Engagement. Rita shares how transparency and education are transforming trust in beauty brands, exploring how scientific communication shapes consumer behaviour and trends. They connect these insights to real-world impacts, emphasising the importance of structured narratives to strengthen loyalty.
- May 5, 202627 min
163. No Place Like Space – The Final Frontier For Design
Find out how space exploration, innovative vehicle design and future mobility shape our world as aerospace designer Anthony Sims shares insights with host Cassandra Napoli. From redefining space interiors to integrating space-inspired aesthetics into everyday products, this episode offers a comprehensive look at the intersection of design, technology and human experience.
- Apr 21, 202629 min
162. Trace It, Prove It, Profit: The Rise of Digital Product Passports
Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and revenue simultaneously. Host Cassandra Napoli invites IoDF’s CEO Leanne Young and CCO Cat Taylor who are using regulation to create traceable, smarter products. They uncover how embedding DPPs into garments expands consumer engagement, revealing design concerns from discreet NFC chips to culturally sensitive placements that streamline marketing without social fatigue. Find out how brands build loyalty and maximise resale and repair.
- Apr 7, 202625 min
161. Why Are We Renting Our Clothes?
Most Gen Zs are eager to rent and resell their wardrobes, but what if clothing brands started designing specifically for this shift? Host Cassandra Napoli invites Julia O’Mara and Brian McMahon, co-founders of Pickle, to unfold how peer-to-peer rental transforms fashion.Julia and Brian share how Pickle turns closets into micro warehouses, creating an on-demand fashion that adapts to rapid trends and shorter lifecycles. Uncover the evolving consumer psyche on why affordability, accessibility and self-expression fuel the rental revolution.
- Mar 31, 202628 min
160. What Makes Radiant Earth the Colour of 2028?
Colour isn't just about aesthetics; it reflects and communicates emotions and events that shape our world. In this episode, host Cassandra Napoli invites WGSN’s Senior CMF Strategist Jennifer Birch to unveil the Colour of the Year for 2028, Radiant Earth. This episode uncovers how Radiant Earth was meticulously chosen to resonate across industries, from consumer tech to aerospace, supported by WGSN’s colour provider, Coloro. Find out how this colour connects with consumer emotions like hope and resilience.
- Mar 24, 202629 min
159. How GLP-1 Drugs Are Reshaping Fashion
Host Cassandra Napoli invites WGSN’s Senior Strategist Laura Yiannakou to share insights on adapting fashion for fluctuating bodies and changing expectations. Laura delves into how GLP-1 drugs are reshaping apparel, from flexible sizing to inclusive designs.From the rise of flexible fits to the integration of shapewear into everyday clothing, this episode explores the body and wardrobes in flux. Find out how brands are innovating with forward-thinking designs to meet the needs of modern consumers while minimising losses.
- Mar 12, 202629 min
158. Hot off the Runway – WGSN Unpacks the Fashion Weeks
Join host Cassandra Napoli, Head of Consumer Forecasting at WGSN, as she explores the latest insights from Fashion Month with industry experts. In this episode, Cassandra is joined by Sara Maggioni, Head of Womenswear at WGSN, Kim Cupido, Senior Catwalk Strategist at WGSN, and Ana Correa, Accessories and Footwear Strategist at WGSN. Together, they delve into how collections reflect broader cultural shifts and technological innovations, sharing their visions for the future of fashion with a focus on sustainability, authenticity, and cross-continental creativity.
About Create Tomorrow, The WGSN Podcast
What’s next – and how do you act on it? Join Cassandra Napoli, Head of Consumer Insight at WGSN, the world’s leading trend forecaster, as she talks with inspiring industry voices about emerging trends and how they become real products and services, helping designers, product developers, buyers and marketers stay ahead.
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