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Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters: Daily Summaries Delivered
by Haylee Gaffin, Growth Strategist for Podcast Hosts
Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters and explore podcast growth, whether you're just starting out or looking to grow your podcast. We cover everything from podcasting for beginners to advanced podcast strategy, offering podcasting tips that can help you at any stage of your journey. Learn about launching a podcast, developing a content plan, and monetizing a podcast effectively. Each episode is packed with podcasting education to empower you with the knowledge you need to succeed in the ever-evolving world of podcasting. If you've been asking yourself, "How can I grow my show
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- Today14 min
229: The Tech and Tools I Recommend for Podcasting
With dozens of tools available to create your podcast, which ones should you choose? In today’s episode, I’m sharing the current platform stack we use at Gaffin Creative, plus what we recommend to our clients. I’m covering our choices for recording, hosting, editing, and audio cleanup. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Recording Hosting Editing Audio Cleanup Mentioned in this Episode:Podcast Launch Kit: gaffincreative.com/podcast-launch-kitRiverside: use code GAFFIN15 for 15% off at checkout: creators.riverside.fm/ClockingInAcast: acast.com/enLogic Pro: apple.com/logic-proDescript: descript.comBuzzsprout: buzzsprout.comAuphonic: auphonic.comConnect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.com Hosted on Acast. See acast.com/privacy for more information.
- 1 weeks ago23 min
228: Here's What’s Changed in Podcasting in the Last Decade
I’ve seen a lot of change in the podcasting industry over the last decade. For business owners especially, these changes have created greater opportunities for your podcast to support your business. In today’s episode, I’m sharing the most significant changes from the past decade, plus what it means for your podcast in 2026 and beyond. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: The gear and barrier to entry From “content” to “asset” Discovery has completely flipped The rise of AI What hasn’t changed Mentioned in this Episode:Podcast Launch Kit: gaffincreative.com/podcast-launch-kitPodcasting for Business: gaffincreative.com/coachingPodcasting Gear List: gaffincreative.com/podcast-gear-list-for-clocking-in-with-haylee-gaffinEpisode 170: Why I’m Not Scared of AI as a Podcast Producer: gaffincreative.com/170-why-im-not-scared-of-ai-as-a-podcast-producerEpisode 124: An Introduction to Private Podcasts: gaffincreative.com/124-an-introduction-to-private-podcastsConnect with Haylee:Soundboard Society: gaffincreative.com/soundboardInstagram: instagram.com/hayleegaffinWebsite: gaffincreative.com Hosted on Acast. See acast.com/privacy for more information.
- 2 weeks ago1 min
Podcasters: I need your help!
I don’t want to guess what you want from this show—I want to hear it directly from you. While attending the Empowered Podcasting Conference, I had a realization: I don’t actually know who all of you are. I might know the listeners who DM me on Instagram, respond to an episode, or regularly share feedback, but there are so many of you listening quietly behind the scenes. And if I’m going to make this show as useful and relevant as possible, I want to change that.So, I created a quick listener survey that should take about five minutes to complete. I want to know who you are, how you fit into the podcast industry, what you love about the show, what you’d like more (or less!) of, and which episodes have really stuck with you.Take the Survey: https://docs.google.com/forms/d/e/1FAIpQLScbfDpAbG9o8yZ53mm-gXSVDNzUvtZply2UGhfo2T_ddxmRlA/viewform?usp=headerReview the Transcript: https://share.descript.com/view/6PdpRpc5xVU Hosted on Acast. See acast.com/privacy for more information.
- 3 weeks ago14 min
227: 7 Signs Your Podcast Is Out of Alignment with Your Business
How do you know if your podcast is actually helping your business? There are a handful of signs that tell me almost immediately whether a podcast is supporting the business behind it, or just simply existing as another task alongside it. In today’s episode, I’m sharing the 7 signs that your podcast is out of alignment with your business. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Your podcast feels like another marketing task instead of an asset Your episodes don’t support your current business goals Someone could binge your show and still have no idea how to work with you Your content attracts listeners, but not your ideal client Your calls to action don’t match the journey you’re trying to create You’re measuring success with the wrong scoreboard You’re making podcast decisions before business decisions Mentioned in this Episode:Podcasting for Business: gaffincreative.com/coachingConnect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.com Hosted on Acast. See acast.com/privacy for more information.
- 4 weeks ago38 min
226: How Ali Haney Turned Her Podcast Into a Business Asset [Podcasting for Business Case Study]
It's one thing to talk about what strategic podcast decisions look like in theory. It's another thing entirely to watch someone actually make them—and see the results play out in real numbers, real sponsorships, and a real business.That's exactly what happened with Ali Haney, host of the Brand & Market podcast and a Podcasting for Business alumna. Over the last year, Ali went from a podcast pulling in 25 to 30 downloads per episode to one that's landed a paying sponsor, far more than doubled its download average, and become a genuine lead generator for her business. This is a look at how she got there—and what it reveals about what strategic podcasting actually requires.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Before the program Making real connections with listeners The impact of niching down and choosing her ideal audience The value of entertaining, fun episodes Rebuilding the content strategy Podcast search optimization and keyword strategy The first podcast sponsorship opportunity Running podcast ADs Ali’s biggest podcast challenge before and after the program The biggest mindset shift Ali’s proudest accomplishment Mentioned in this Episode:Podcasting for Business: gaffincreative.com/coachingConnect with Ali:Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coConnect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the Transcript: https://share.descript.com/view/SdnQn6zH2TjPodcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authority building, and client conversion. Come join us for this 8-week program starting in just a few weeks. Don't forget: applications close on August 28th!Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.
- Aug 18, 202617 min
225: What Actually Happens When Business Owners Start Making Strategic Podcast Decisions
If your podcast disappeared tomorrow, would your business feel it? Or would it just be one less thing on your to-do list? That question gets at the heart of what separates a podcast that's content from a podcast that's a business asset. If your show isn't intentionally connected to how you attract, nurture, and convert your audience, it's not really functioning as part of your business—it's just something you're creating alongside it.This is a continuation of a bigger idea: your business strategy should drive your podcast, not the other way around. That's the philosophy. Join me in today's episode to hear all about the behind the scenes of podcasting for business. Our program for podcasters looking to leverage their show to drive more revenue in their business. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: It didn’t start with podcasting The coaching conversations Something starts to shift The strategy became personal The data told a bigger story The transformation I was most excited about It’s your turn Mentioned in this Episode:Podcasting for Business: gaffincreative.com/coaching224: Your Business Strategy Should Be Driving Your Podcast—Not the Other Way Around: gaffincreative.com/224-your-business-strategy-should-be-driving-your-podcast-not-the-other-way-aroundConnect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the Transcript: https://share.descript.com/view/qBYFQQXzg7e Hosted on Acast. See acast.com/privacy for more information.
- Aug 11, 202614 min
224: Your Business Strategy Should Be Driving Your Podcast—Not the Other Way Around
When was the last time you made a business decision before you made a podcast decision? In today’s episode, I’m talking about how your podcast should support your business - not the other way around. Plus, how I’ve seen clarity in business help my coaching clients make better decisions for their podcasts. Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: What I’ve learned in the first official round of Podcasting for Business The mistake I see most podcasters making 3 questions to help create aligned content Why I’m sharing this now Mentioned in this Episode:Podcasting for Business: gaffincreative.com/coachingConnect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.comTranscript: https://share.descript.com/view/RP5zipeApb6 Hosted on Acast. See acast.com/privacy for more information.
- Aug 4, 202613 min
223: The Problem With Being Known for One Thing in Business (And How to Evolve Your Brand)
What if the thing you're known for is actually limiting the impact you're meant to make? For a long time, I believed my business was about podcast production. And while podcasting will always be at the heart of what I do, I've realized something much bigger: I've never just been helping people launch podcasts—I've been helping them build authority.In this episode, I'm sharing the mindset shift that's been reshaping my business and why I've stopped thinking of podcasting as the destination. Instead, I now see it as one of the most powerful tools business owners can use to become more visible, more trusted, and more profitable.If you've ever felt boxed in by the reputation you've built or worried about evolving your messaging because people expect you to stay the same, this conversation is for you.In this episode, I share:Why being known for one thing can unintentionally limit your growth.The difference between the service you provide and the transformation you actually create.How to confidently evolve your business without abandoning the work that built your reputation.Whether you're a podcaster, coach, creative, or service provider, I hope this episode gives you permission to embrace the next season of your business with clarity and confidence.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: You know me as “the podcast expert” When your professional identity changes Growth doesn't mean abandoning what you're known for Mentioned in this Episode:Podcasting for Business: gaffincreative.com/coachingConnect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the Transcript: https://share.descript.com/view/27qYKFPPeDG Hosted on Acast. See acast.com/privacy for more information.
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About Clocking In with Haylee Gaffin - Podcast about Podcasting for Podcasters
Clocking In is the podcast for podcasters, entrepreneurs, and professionals making their way in the working world, while building their own personal brand in the podcasting industry. If you're a podcaster (or even just dreaming about launching your own podcast someday), this podcast about podcasting was built to help you merge your love of conversation, education, and business. On this show, you'll discover essential tools for podcasters and explore podcast growth, whether you're just starting out or looking to grow your podcast. We cover everything from podcasting for beginners to advanced podcast strategy, offering podcasting tips that can help you at any stage of your journey. Learn about launching a podcast, developing a content plan, and monetizing a podcast effectively. Each episode is packed with podcasting education to empower you with the knowledge you need to succeed in the ever-evolving world of podcasting. If you've been asking yourself, "How can I grow my show
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