226: How Ali Haney Turned Her Podcast Into a Business Asset [Podcasting for Business Case Study]

It's one thing to talk about what strategic podcast decisions look like in theory. It's another thing entirely to watch someone actually make them—and see the results play out in real numbers, real sponsorships, and a real business.That's exactly what happened with Ali Haney, host of the Brand & Market podcast and a Podcasting for Business alumna. Over the last year, Ali went from a podcast pulling in 25 to 30 downloads per episode to one that's landed a paying sponsor, far more than doubled its download average, and become a genuine lead generator for her business. This is a look at how she got there—and what it reveals about what strategic podcasting actually requires.Clocking In with Haylee Gaffin is produced by Gaffin Creative, a podcast production company for creative entrepreneurs. Learn more about our services at Gaffincreative.com, plus you’ll also find resources, show notes, and more for the Clocking In Podcast.Find It Quickly: Before the program (5:53)Making real connections with listeners (13:16)The impact of niching down and choosing her ideal audience (15:00)The value of entertaining, fun episodes (16:55)Rebuilding the content strategy (19:05)Podcast search optimization and keyword strategy (22:01)The first podcast sponsorship opportunity (26:31) Running podcast ADs (30:03)Ali’s biggest podcast challenge before and after the program (35:16)The biggest mindset shift (35:53)Ali’s proudest accomplishment (37:08)Mentioned in this Episode:Podcasting for Business: gaffincreative.com/coachingConnect with Ali:Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coConnect with Haylee:Instagram: instagram.com/hayleegaffinWebsite: gaffincreative.comReview the Transcript: https://share.descript.com/view/SdnQn6zH2TjPodcasting for Business Program is now taking applications! If you're looking to generate more money from your podcast in your business this year, I'm here to help. This program teaches you how to better leverage your podcast for your business through strategic alignment, authority building, and client conversion. Come join us for this 8-week program starting in just a few weeks. Don't forget: applications close on August 28th!Apply now at gaffincreative.com/coaching >> Hosted on Acast. See acast.com/privacy for more information.