How to Build a Brand People Don't Just Buy, They Believe In - Levi Roots

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: https://bit.ly/4prr8bL How does a Windrush child from Jamaica - who ended up in prison with a 9-year sentence - walk into Dragon's Den and land one of the most successful deals in the show's history? Levi Roots sits down with Adam Stott to share the extraordinary story behind Reggae Reggae Sauce, and the brand-building philosophy that made millions of people not just buy his sauce - but believe in him. Levi Roots is the entrepreneur, musician, and cultural icon behind Reggae Reggae Sauce, one of the UK's most recognisable food brands. After a famous appearance on BBC's Dragon's Den, he secured investment from Peter Jones and went on to build a licensing empire distributed across the UK, Ireland, and beyond. They explain: ·      Why people invest in people - not products - and how to make yourself the brand ·      Why your passion is your biggest business asset, especially when things get hard ·      Why the best thing Levi ever did was outsource the sauce and own the story Chapters ·       00:00:00 Intro ·       00:00:42 Why Peter Jones Invested in Levi, Not the Sauce ·       00:03:18 The Windrush Story: Where It All Began ·       00:07:41 Coming to the UK and Finding His Identity ·       00:09:42 Following the Wrong Crowd and How Music Saved Him ·       00:11:50 Notting Hill Carnival and the Queue That Changed Everything ·       00:14:35 Selling Sauce Door-to-Door and the Dart That Hit Dragon's Den ·       00:16:36 How a BBC Producer Spotted Him in the Shires ·       00:17:51 His Mum, Psalm 23, and "You'll Come Back a Dragon Slayer" ·       00:19:23 The Sweat, the Prayer, and Peter Jones Swooping In ·       00:22:50 18 Years with Peter Jones: What He Really Learned ·       00:24:48 Outsourcing the Sauce and Licensing the Brand ·       00:25:37 Walking Into Sainsbury's Before the Sauce Was Even Made ·       00:28:38 Meeting Nelson Mandela Fresh Out of Prison ·       00:30:09 Shakespeare in a Prison Cell: "Take the Current When It Serves" ·       00:35:28 What Personal Brand Really Means - and Why It Sells ·       00:38:12 The Impact of the Brand: Schools, Prisons, and Young Lives   Even More Value:   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: https://bit.ly/4prr8bL Hear from Adam and some of the country's biggest entrepreneurs on how to SCALE your Business past £1 Million: https://bit.ly/3S7fTIS Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: https://bit.ly/3Qq2ACO   Follow Adam Stott's Socials: LinkedIn | Instagram | YouTube | Coaching