The Simple, Repeatable Business Model That Scales to Any Size - Sara Davies

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: https://bit.ly/4prr8bL Sara Davies built a multi-million-pound business selling handmade envelopes, survived six years of imposter syndrome in the Dragon's Den chair, and still says the biggest bottleneck to growth was never cash, it was her own bandwidth. In this episode she breaks down the simple, repeatable model that took Crafter's Companion from a university side hustle to a £30 million turnover business. Sara Davies is an award-winning entrepreneur, Dragon's Den investor, and founder of Crafter's Companion, the crafting brand she launched from her student bedroom and grew into a multi-million-pound company. She's spent over 20 years selling live on shopping television, backed some of the Den's biggest hits, and competed on Strictly Come Dancing. She explains: Why the real limit on growth is never cash, it's how much of you there is to go around The three traits, passion, vision and drive, that decide whether she invests in thirty seconds Why hiring someone smarter than you is the single hire that changes everything Chapters 00:00:00 Intro 00:01:10 Sara's 20 Years In Business 00:02:37 Growing Up In A Family Shop 00:04:22 Starting Crafter's Companion At University 00:05:12 Spotting The Gap Nobody Else Saw 00:07:18 Pitching QVC And Selling Live On TV 00:11:05 The Buyer Who Doubted Her 00:13:04 Selling Out And Scaling Production 00:16:08 Learning To Sell In The Family Shop 00:17:22 The Body Language Rule That Changed Her Pitching 00:19:14 Why Setting The Tone Matters 00:22:04 Taking The Leap At 21 00:23:36 The Limits Of Hiring Friends And Family 00:24:56 The Hire That Changed Everything 00:28:47 Managing Ego As A Leader 00:30:11 Doubling Down On Your Strengths 00:31:23 The Website Lesson: Delegate, Don't DIY 00:33:07 Cash Sales And Working Capital 00:34:16 How Maternity Leave Forced Her To Let Go 00:36:04 How Dragon's Den Happened 00:39:06 Imposter Syndrome In The Den 00:47:06 Reframing Imposter Syndrome 00:50:04 Passion, Vision, Drive: What She Looks For 00:51:12 Why She Invests In People, Not Products 00:54:08 Her Favourite Investment Story 00:56:32 Mentoring Beyond The Cameras <li class= "font-cl