Business Growth Secrets

Cold Calling Isn't Dead. You're Just Doing It Wrong: We Have a Meeting

July 23, 2026·1h 0m
Episode Description from the Publisher

Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: https://bit.ly/4prr8bL   Cold calling isn't dead - you're just doing it wrong. Zac and Jack, founders of the sales agency We Have A Meeting, break down the exact process they use to turn a cold list into paying clients, why every business owner is secretly avoiding the one call that would fix their pipeline, and how to reactivate leads everyone else has given up on!   Zac and Jack are the co-founders of We Have A Meeting, a UK B2B sales agency and podcast that grew from a one-man hustle during the pandemic into a team of 20 generating thousands of leads a month for their clients.   They explain: ·      Why "I don't want to bug them" is the excuse that's killing your pipeline ·      The pattern interrupt opener that gets a cold prospect talking instead of hanging up ·      The framework for uncovering a real problem before you ever try to close   Chapters: 00:00:00 Intro 00:00:27 How Jack And Zac Started We Have A Meeting 00:02:04 Going Into Business With Your Best Friend 00:05:30 Why They Started The Podcast 00:07:15 The Early Days: Being The Hunter And The Delivery 00:09:04 Building A Team Of 20 (The No D***head Policy) 00:11:01 Why Business Owners Fear Selling 00:12:04 Making Peace With Rejection 00:13:06 Buy, Borrow Or Earn: Where To Find Leads 00:16:04 Strategy Vs Execution: Stop Hiding Behind Research 00:18:29 How To Work A List Of 50 Cold Prospects 00:19:47 The Pattern Interrupt Opener 00:22:01 Live Cold Call Role Play 00:23:57 Why Chasing The Sale Too Hard Backfires 00:25:20 The PMS Framework Explained 00:26:41 Uncovering Whether There's A Real Problem 00:27:52 The Best Questions For Uncovering Problems 00:29:48 Why Getting Someone To Tell Their Story Matters 00:30:55 Uncovering The Real Cost (The Effect) 00:33:28 What To Do When You're Scared To Follow Up 00:35:11 The "Close The File" Email 00:37:23 How To Structure A Simple Sales Pipeline 00:41:46 Reactivating Cold And Dead Leads 00:45:06 The Direct Mail Trick That Made £300k A Letter 00:46:03 Creative Reactivation Campaigns 00:48:04 It's A Lead Maximization Problem, Not A Marketing Problem 00:52:15 Three Tips To Sell More: Zac's Turn 00:53:59 Three Tips To Sell More: Jack's Turn 00:58:41 Where To Find We Have A Meeting   We Have a Meeting: Agency: https://bit.ly/4bBDh82 Podcast: https://bit.ly/3TMPl04 LinkedIn: https://bit.ly/3TOyMkk   Even More Value:   Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: https://bit.ly/4prr8bL   Hear from Adam and some of the country's biggest entrepreneurs on how to SCALE your Business past £1 Million: https://bit.ly/4wgG4M7   Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: https://bit.ly/4fhx57G   Follow Adam Stott's Socials: LinkedIn | Instagram | YouTube | Coaching

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