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Business Growth Secrets: Daily Summaries Delivered
by Adam Stott, Big Business Entrepreneurs
Business Growth Secrets is the business podcast from Adam Stott, founder of Big Business Entrepreneurs (BBE), for UK business owners who want more leads, more sales and a business that depends less on them.In each episode I share practical lessons on marketing, sales, pricing, social media, leadership and scaling a small business. You'll hear straight-talking conversations with founders, investors and experts, plus coaching sessions where I work through real problems with business owners.Recent guests include Jo Malone CBE, Touker Suleyman, Sara Davies, Piers Linney, Davina McCall and Sarah Willingham.About your host: Adam Stott is the founder of Big Business Entrepreneurs. Adam's companies have collectively sold more than £60 million of products and services through social media. On this show I share what worked, what didn't, and what I'd do differently, so you can use it in your own business.Want to go further? Join me for Scale Up Online, my free 90-minute online training on
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- 4 days ago57 min
Why Most Ads Fail - And How To Find The One That Makes A Million
Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Why do most ads fail? Adam Stott takes you inside a live session to show what he learned from running over 32,000 ads in a year, how to set up an ad in three steps, how much to spend without risking money you can't afford to lose, and how to find the one ad that can make you a million! Adam Stott is an entrepreneur, business coach and best-selling author, and the host of Business Growth Secrets. He explains: Why marketing is the fuel in your business engine, and why one working ad can pay you for years How to set up an ad in three steps, how much to spend, and how to test without risking money you can't afford to lose Why raw, one-take ads are beating almost everything else, and his rule: run ten, kill nine, let one live Chapters 00:00:00 Intro 00:01:08 Are You Ready To Make Ads Work? 00:03:15 Marketing Is The Fuel In The Engine 00:06:44 No Successful Marketing Without Failure 00:07:11 32,221 Ads In One Year 00:08:56 Great Marketing Starts With Who And The Problem 00:09:23 Why 'Women 40+' Isn't A Target Market 00:10:04 Your Free Offer Must Create A Time Investment 00:11:31 Turning Strangers Into Clients 00:13:24 Spent Under £50k? Start With Meta 00:16:09 What Success Looks Like With Your Ads 00:16:34 The Salon Vs The Washing Bins 00:17:53 Campaign, Ad Set, Ad: The 3 Steps 00:18:29 How To Build An Ad: 33%, 66%, 100% 00:20:52 Buying Eyeballs: The Maths Of Ads 00:24:12 The Language Of Marketing: CPL, CPA, LTV 00:26:16 Working Out Your ROAS 00:27:20 Ads 00:28:09 Don't Panic When Facebook Moves Things 00:29:24 Start With Lead Generation 00:30:28 Anna's Ads Story 00:35:30 Ring-Fence A Testing Budget 00:38:36 Speed To Lead 00:41:48 The Authoritative First Line 00:43:12 Copy, Creative And Call To Action 00:44:33 Why AI Copy Is Hurting You 00:45:19 A Simple Copy Formula 00:46:43 Native Podcast-Style Ads 00:49:44 Raw And Real Beats Perfect 00:51:52 Run Ten, Kill Nine, Let One Live 00:53:57 100,000 Conversations 00:55:15 Your Ads Plan 00:56:06 Outro Even More Value: Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Discover an exclusive support network designed to empower entrepreneurs and business owners: NETWORK Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK Follow Adam Stott's Socials: LinkedIn | Instagram | YouTube | Coaching
- 1 weeks ago59 min
How To Build A Brand People Can't Say No To
Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Why are people saying no to your offer? Adam Stott breaks down the exact offer stack he used to sell out a £5,000 retreat for the entire year, why the biggest value always goes last, how to reveal your price without fear, and why every business should be award winning! Adam Stott is a serial entrepreneur, business coach and host of Business Growth Secrets, whose companies generate tens of millions of pounds in revenue from offers built using this exact process. He explains: Why you should sell the total value, not the offer price How a 'price marinade' takes the fear out of revealing your price Why telling people who your offer isn't for makes it more magnetic Chapters 00:00:00 Intro 00:01:39 Why Done-For-You Components Increase Perceived Value 00:04:14 Teach The Need Before You Make The Offer 00:05:44 Should You Sell It Before You Can Deliver It? 00:06:52 Change The Way You Present Your Offer 00:09:16 Why Every Business Should Be Award Winning 00:10:36 How To Justify The Price Of Each Component 00:13:20 Always Give Customers Something Instantly 00:17:12 Why The Biggest Value Goes Last 00:19:27 Sell The Total Value, Not The Offer Price 00:24:35 The Psychology Of Pricing Language 00:26:35 The Price Marinade 00:28:35 How To Limit Spaces Without Lying 00:31:57 The Essence Of Every Successful Offer 00:33:20 Map The Transformation First 00:35:09 Pre-Stack: Why Your Offer Is Different 00:36:53 Tell Them Who It's Not For 00:39:08 Permission To Reveal 00:41:01 Why Most People Get Copywriting Wrong 00:41:25 Introducing Your Core Offer With An Assumptive Close 00:42:49 The 'So You Can' Benefit Statement 00:46:41 Building Your Offer Components 00:50:23 How E-commerce Brands Can Stack Value 00:52:44 Should Every Component Have A Price? 00:53:19 "But My Business Is Different" 00:54:36 Follow The Process, Don't Fight It 00:58:15 Outro Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK Follow Adam Stott's Socials: LinkedIn | Instagram | YouTube | Coaching
- 4 weeks ago1h 0m
Stop Being The Operator: The Step-By-Step Plan To Get Consistent New Clients
Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Why are customers not choosing you? Adam Stott takes you inside his private mastermind to reveal the 5 checkpoints that turn any business into a consistent client-generating machine, how to price on value and the two statements that make price objections disappear! Adam Stott is an award-winning entrepreneur, business coach and host of Business Growth Secrets. For over a decade he has helped business owners build and grow their businesses, generating a database of over a quarter of a million people by focusing on solving one problem. He explains: Why getting the sequence right matters more than trying everything at once How to show your financial, time and emotional value so price stops being the issue Why your story and proof win clients even in the most competitive markets Chapters - 00:00:00 Intro - 00:02:05 The 5 Checkpoints To Consistent Clients - 00:04:05 Turning Your Idea Into A Business - 00:06:00 Giving People Reasons To Choose You - 00:07:52 Preparing For Compelling Conversations - 00:08:55 From Execution To Consistent Conversions - 00:10:43 The Frameworks Behind The Foundations - 00:11:29 Timelines For Newbies, Implementers And Overachievers - 00:12:14 Why A Clear Plan Beats Distraction - 00:13:08 The 4 Elements Of Turning Your Business Into A Brand - 00:15:40 How To Introduce Yourself To The Market - 00:17:45 What's In It For Me? - 00:19:36 Why A Confused Mind Doesn't Buy - 00:20:32 Pain Vs Gain Messaging - 00:22:35 Nailing The One Problem You Solve - 00:25:15 How One Offer Built A Database Of 250,000 - 00:27:00 Are You Undercharging? - 00:29:49 The 3 Types Of Value: Financial, Time And Emotional - 00:33:19 Selling The Decade-Long Value - 00:34:16 The Two Statements That Overcome Price Objections - 00:38:24 How Carla Made £40,000 In One Day - 00:39:51 Why Value Is Branding, Not Sales - 00:41:26 People Buy From People - 00:42:40 What The Profit Teaches About Business Stories - 00:46:29 The Story Framework That Builds Connection - 00:47:40 Becoming A Proof Machine - 00:50:57 Using AI To Complete The Frameworks - 00:51:43 Score Your Brand Out Of 40 - 00:54:22 How To Get Proof With No Clients - 00:55:40 Why A Few Testimonials Can Be Worth Millions - 00:59:13 Outro Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK Follow Adam Stott's Socials: LinkedIn | Instagram | YouTube | Coaching
- Oct 8, 20261h 25m
The Paid and Organic System That Generates Leads While You Sleep: Jon Penberthy
Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP How do you turn a webinar that made zero sales into one that made a million? Jon Penberthy reveals the system behind his £25 million in online sales, the headline formula that's made millions, and the two-call sales method that closes clients without the pressure! Jon Penberthy is a marketing and webinar expert who has generated over £25 million in online sales, winner of multiple Two Comma Club and Two Comma Club X awards, and founder of AdCon, one of the UK's leading marketing events. Recorded live in the room with Adam Stott's clients. He explains: Why 'wow, not how' content turns webinar viewers into buyers The five Cs to track before you decide an ad isn't working Why closing clients over two calls instead of one gets you far more yeses Chapters 00:00:00 Intro 00:01:09 Jon Penberthy's Journey Into Business 00:03:16 How eBay Led To Affiliate Marketing 00:04:34 Why You Should Let Traffic Come To You 00:05:13 Launching His First Online Course 00:06:23 When YouTube Took Down His Channel Overnight 00:09:02 Launching A $500 Course With A Webinar 00:12:30 Why His First Webinar Made Zero Sales 00:16:11 Learning From What Competitors Actually Do 00:17:25 Why Over-Teaching Kills Your Sales 00:18:42 The 'Wow, Not How' Content Framework 00:21:04 The Switch That Turned Zero Sales Into A Million 00:25:00 Investing In Russell Brunson's Mastermind At 21 00:28:56 Why You Can Never Be Satisfied With Your Marketing Numbers 00:31:43 Why You're Split Testing The Wrong Things 00:32:30 The Headline Framework That Made Millions 00:35:36 Ads 00:36:31 What Your Registration Page Should Say 00:38:27 Why You Must Follow The Framework 00:40:27 Why You Should Befriend Your Competitors 00:42:41 Behind The Scenes Of AdCon 00:45:16 Why Marketing Knowledge Goes Out Of Date 00:47:17 The Push And Pull Sales Framework 00:49:51 Why You Should Close Clients Over Two Calls 00:54:24 The Exact Script For The Push Pitch 00:57:40 How Much To Spend Testing YouTube Ads 00:58:21 The 5 Cs Of Webinar Data 01:00:37 The Danger Of Jumping Between Strategies 01:02:30 You're One Offer Away From £1 Million 01:04:16 Simple Vs Difficult Video Ads 01:07:13 Why Big-Budget Ads Still Matter 01:10:47 Where Jon Gets His Creative Ideas 01:11:26 What YouTube Creators Can Teach You About Hooks 01:13:01 How Steven Bartlett's Team Tests 30 Thumbnails 01:15:54 How Much Should You Give Away For Free? 01:19:13 People Buy Results, Not Stuff 01:20:28 When Should You Run Your First Webinar? 01:21:07 The Conversion Timeline 01:22:58 How An Automated Webinar Filters Your Leads 01:24:16 Ads Even More Value: Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK Follow Adam Stott's Socials: LinkedIn | Instagram | YouTube | Coaching
- Sep 29, 202646 min
Why You Already Know What to Do - and Why You're Still Not Doing It: Jessica Cunningham
Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Why do you know exactly what to do, but still can't make yourself do it? Jessica Cunningham reveals why procrastination, self-sabotage and overwhelm aren't a mindset problem, how your subconscious is keeping you "safe" from success, and the simple techniques to rewire your beliefs, live on stage! Jessica Cunningham is an entrepreneur, former contestant on The Apprentice, and founder of Belief Coding, a method with over 2,500 trained facilitators. She went from being a single mum on benefits to building a multi-million pound company. She explains: Why mindset work alone keeps sending you back to square one Why fear hits hardest when you're closest to your next level Why your subconscious sabotages any goal that doesn't feel safe Chapters 00:00:00 Intro 00:01:56 Who Is Jessica Cunningham? 00:02:58 How The Apprentice Led To Belief Coding 00:04:42 The Dark Night Of The Soul 00:05:56 From Single Mum On Benefits To Multi-Million Pound Company 00:07:05 Why Belief Coding Isn't Mindset Work 00:08:38 How Your Subconscious Keeps You Safe 00:09:47 Why Your Identity Keeps You Predictable 00:10:59 Conscious Vs Unconscious Beliefs 00:11:58 The Science Of Feeling Safe 00:13:21 Why Fear Means You're Close To A Breakthrough 00:15:02 Why We Treat Average Decisions Like Life Or Death 00:16:50 How Every Experience Builds Your Beliefs 00:17:41 "I Think, I Feel, I Am": Spotting Identity Beliefs 00:18:33 The Biggest Blocks Entrepreneurs Face 00:18:51 Jessica's £1 Million A Month Goal 00:20:19 Your Money Thermostat And Survival Mode 00:21:38 How To Belief Code Procrastination 00:23:39 Self-Sabotage And Overwhelm Explained 00:24:29 Ads 00:26:15 Why You Know What To Do But Don't Do It 00:29:06 Get Clear On Your Goal And Its Benefit 00:30:43 Three Actions You Could Take Today 00:33:04 The Hidden Benefit Of Not Reaching Your Goal 00:35:04 Fear Of Judgement And The Tribe Mentality 00:36:39 Creating Positive Associations With Your Goal 00:37:43 Uncovering Your Contradictory Thoughts 00:40:14 The Tapping Technique To Change A Belief 00:43:12 One Minute Breathwork To Let Go 00:44:35 Why Every Limiting Thought Is Protecting You 00:45:16 Letting Go Of The Old Version Of You 00:45:55 Outro Even More Value: Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK Follow Adam Stott's Socials: LinkedIn | Instagram | YouTube | Coaching
- Sep 24, 202647 min
Make Your Product Feel Premium - Without a Premium Budget: Tommy Fordham
Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Why would anyone pay more for your product? Tommy Fordham reveals how he turned his life story into a £30 million footwear brand, why he walked away from it all, and how he lost 98% of his net worth launching his next venture! Tommy Fordham, formerly known as Tommy Mallet, is a British entrepreneur and TV personality best known for The Only Way Is Essex. He founded footwear brand Mallet, scaling it to £25 million in revenue and £9 million in profit in its best year, and is now the founder of CTRN, the first footwear brand to set a freestanding crystal into the sole. He explains: Why storytelling, not budget, is what makes a product feel premium Why he walked away from a multi-million-pound brand once money stopped being the motivator How relentless rejection and resilience took him from selling nothing to top seller in every store Chapters 00:00:00 Intro 00:01:32 Why He Refused To Be Just Another Reality Star 00:03:20 Growing Up Without Entrepreneurial Role Models 00:04:21 Failing At Everything Before 20 00:05:47 Why He Finally Said Yes To TOWIE 00:06:58 Hustling Tickets And Sweets As A Kid 00:07:55 Where His Resilience Comes From 00:09:09 Why Nobody Shows Their Failures 00:09:49 Losing £30 Million By Age 32 00:11:24 The First Trainer Order That Went Wrong 00:12:29 Landing The Deal That Changed Everything 00:13:52 Building A £30M Footwear Brand 00:15:54 Why Money Stopped Being The Motivator 00:16:08 Turning His Childhood Into Product Stories 00:17:03 The Reebok Collab That Ended The Story 00:18:10 Why He Walked Away From Mallet 00:19:15 The Faith That Drives Every Decision 00:20:12 "I'm Only A Lunatic Until It Works" 00:21:07 Millions In Debt And Court Cases 00:22:10 What Boxing Taught Him About Discipline 00:22:40 Living With ADHD As A Founder 00:24:21 Why ADHD Is His Competitive Edge 00:26:05 Why He Never Plans His Content 00:27:40 The Story Behind The Crystal 00:29:03 The Loss That Money Couldn't Fix 00:32:03 The Reading That Changed Everything 00:34:25 The Strangest Experience Of His Life 00:40:16 How CTRN Was Born 00:41:53 Bringing Spirituality Into Fashion 00:43:29 Launching Through A Court Injunction 00:44:38 Losing 98% Of His Net Worth 00:45:54 The Road To A £1 Billion Brand 00:46:59 Outro Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK Follow Adam Stott's Socials: LinkedIn | Instagram | YouTube | Coaching
- Sep 17, 202635 min
The Structural Decisions That Determine Whether Your Business Scales or Stalls: Emma Sinclair MBE
Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP What actually determines whether a business scales or stalls? Emma Sinclair MBE on becoming the youngest person ever to float a company on the London Stock Exchange, why 98.2% of venture capital never reaches women, and how to raise money when the institutions won't back you! Emma Sinclair MBE is a serial entrepreneur and technology founder who took a company public at 29, making her the youngest person ever to do so on the London Stock Exchange. She is the co-founder of a global B2B software company serving some of the world's largest employers, has raised around £25m to date, and has just launched Be My Angel, a campaign to turn ordinary savers into angel investors. She explains: Why the structure you raise money through shapes everything your business can become Why only 1.8% of venture capital goes to women, and why the fix has to come from the bottom up Why crowdfunding isn't just for consumer brands, and how any small business can use it Chapters 00:00:00 Intro 00:01:13 Taking A Company Public At 29 00:02:18 The Game That Taught Her Money 00:03:40 Trading Student Loans At University 00:06:00 Why Learning Business Is Easier Than Ever 00:07:27 Working From 16 And Where The Work Ethic Came From 00:08:16 Why Her Family Believed In Owning Something 00:10:17 What A Cash Shell Actually Is 00:11:39 When 20% Of The Funding Disappeared Overnight 00:12:19 The Jobs That Built Her Resilience 00:13:29 Writing 12 Letters To 12 Banks 00:15:41 Why Rejection Makes Better Business Owners 00:17:12 Does Work Ethic Decide Success? 00:18:09 The Cost Of Working All The Time 00:19:32 The Reality Of Female Entrepreneurship 00:20:47 Why Only 1.8% Of Funding Reaches Women 00:22:37 Launching Be My Angel 00:24:45 Why She's Crowdfunding Part Of Her Raise 00:25:48 Crowdfunding Explained Simply 00:26:41 Why Women Invest Differently To Men 00:28:53 How Small Businesses Can Use The Crowd 00:31:21 Why Every Founder Needs A Tribe 00:33:27 The Highs And Lows Nobody Sees 00:34:43 Outro Even More Value: Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK Follow Adam Stott's Socials: LinkedIn | Instagram | YouTube | Coaching
- Sep 10, 202648 min
The Businesses Using AI Right Now Are Pulling Away - Here's How to Catch Up: Piers Linney
Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP What happens to businesses that wait too long to adopt AI? Piers Linney explains why the gap between businesses using AI and those ignoring it is growing fast, how to automate the work eating up your time, and why being late to this shift could make it almost impossible to catch up. Piers Linney is a former Dragon on Dragons' Den, serial entrepreneur, investor and co-founder of Implement AI. He has built, invested in and sold businesses across technology, telecoms and cloud infrastructure, and previously served on the board of the British Business Bank. He explains: Why you should stop thinking about AI and start thinking about automation How businesses can replace hours of admin, prospecting and customer service with AI Why small businesses now have the tools to compete with much larger companies Why businesses that delay adopting AI risk falling further and further behind How AI can transform customer engagement, sales and personalised marketing Chapters • 00:00:00 Intro • 00:01:11 Piers Linney's Journey Into Business • 00:03:03 The First Business He Started At 13 • 00:06:05 Why Every Entrepreneur Needs To Learn Sales • 00:08:06 From Lawyer And Banker To Entrepreneur • 00:11:13 The Reality Of Building Your First Business • 00:13:01 Learning Through Failure • 00:14:24 Why You Should Play To Your Strengths • 00:16:37 Building And Losing Millions In Tech • 00:18:37 How Piers Ended Up On Dragons' Den • 00:23:18 Why Successful People Should Give Back • 00:26:12 Ads • 00:27:19 What Dragons' Den Is Really Like • 00:29:00 Piers' Best Dragons' Den Investment • 00:30:23 How To Use Your Personal Brand Properly • 00:31:18 Inside The British Business Bank During Covid • 00:33:40 Why Piers Is Going All In On AI • 00:34:02 The Jobs AI Is Already Changing • 00:36:34 How Implement AI Helps Businesses Automate • 00:36:53 Stop Thinking AI. Think Automation. • 00:38:01 The ROI Of Replacing Manual Work With AI • 00:38:44 The AI Tools Every Business Owner Should Start Using • 00:40:55 Why Fear Of AI Could Be Fatal For Businesses • 00:42:04 Why Businesses That Wait May Never Catch Up • 00:43:05 Understanding Exponential Change • 00:43:42 How To Stay On Top Of AI • 00:44:31 Creating AI Avatars In Different Languages • 00:45:50 Why AI Gives Small Businesses A Huge Opportunity • 00:46:12 Why Big Companies Are Investing Millions Into AI • 00:47:02 The Future Of Hyper-Personalised Marketing • 00:47:50 Outro Even More Value: Download your FREE Start, Grow, Scale Roadmap in under 30 seconds: ROADMAP Learn how to build a 7 Figure SCALE plan that runs WITHOUT you: SCALE UP Get Adam's tell-all book about building Million Pound Success: ADAM'S BOOK Follow Adam Stott's Socials: LinkedIn | Instagram | YouTube | Coaching
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About Business Growth Secrets
Business Growth Secrets is the business podcast from Adam Stott, founder of Big Business Entrepreneurs (BBE), for UK business owners who want more leads, more sales and a business that depends less on them.In each episode I share practical lessons on marketing, sales, pricing, social media, leadership and scaling a small business. You'll hear straight-talking conversations with founders, investors and experts, plus coaching sessions where I work through real problems with business owners.Recent guests include Jo Malone CBE, Touker Suleyman, Sara Davies, Piers Linney, Davina McCall and Sarah Willingham.About your host: Adam Stott is the founder of Big Business Entrepreneurs. Adam's companies have collectively sold more than £60 million of products and services through social media. On this show I share what worked, what didn't, and what I'd do differently, so you can use it in your own business.Want to go further? Join me for Scale Up Online, my free 90-minute online training on
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