
Most founders think the answer to "I need to grow" is to work harder. But Matt Srama learned the opposite. Matt Srama went from wrestling 100 kilo men on an NRL field to running Srama Property, the 2026 Buyers Agency of the Year and when his growth really started? The moment he realised he was the bottleneck. In this episode, I sit down with Matt to unpack the discipline he carried over from professional sport, the framework that changed how he hires ("who, not how"), and the exact process he used to find his first team members, right down to filming his own house cleaning routine to hire a house manager. If you're a founder stuck doing everything yourself and wondering when it's actually time to let go, this episode is the playbook. Key moments: 00:00: The 60/40 split every founder eventually has to make 01:50: Why building people comes before building the business 8:06: The one skill that separates founders who make it from those that don’t 11:53: Why the first six month of any business has to be just you 13:19: The first hire you make is rarely the right one, and that’s OK 14:51: The Finder, Minder, Grinder framework every service business needs 16:04: Why chasing the “Unicorn” hires early is a trap 17:17: The real test of hiring people form your own network 22:09: The book that will rewire how you think about scaling 24:38: Why paying more for experience beats training from scratch 34:54: The time and energy audit that will expose where you're leaking focus 37:10: Upgrading from a personal assistant to an executive assistant and why is changed everything 41:20: The unconventional way to hire a house manager You can follow Matt on instagram @matt_srama and Linkedin. Or to Matt’s property podcast Buying Gold Coast. If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - https://www.instagram.com/jesswhatman_agentsync/ If you want to get access to our time audit tool, head over to https://agentsync.com.au/founder-freedom-formula Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at https://www.instagram.com/agentsync_/ and https://agentsync.com.au/ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync
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