The Hiring Strategy Behind an 8-Figure Side Hustle That Scaled Using Airtasker with Dean Leibbrandt

The year they went full time … they tripled.  In this episode, I sit down with Nakie co-founder Dean Leibbrandt to unpack the team and hiring decisions behind their growth. They went three and a half years without paying themselves, used Airtasker to survive Black Friday, and built a lean remote team around life rather than growth at any cost. Dean also shares the mistakes that cost them hundreds of thousands of dollars, including one discount code error that wiped out $205,000 in profit. If you’re building a business around a full-time job, struggling to know when to hire, or wondering how to scale without creating a business that owns you, this episode is for you. Key moments: 00:00: How to Turn a Problem You Care About Into a Product That Sells 03:47: How to Get a Manufacturer to Say Yes When Everyone Else Says No 06:55: Why Your Next Product Could Grow Revenue Faster Than More Ads 08:07: The First Hire That Gives E-commerce Founders Their Time Back 09:16: How to Know When It’s Finally Time to Quit Your Day Job 16:31: The Scrappy Hiring Hack That Can Save Your Biggest Sales Period 19:19: How Running Out of Stock Can Unlock Better Supplier Terms 21:22: How to Build an Eight-Figure Business Without a Bloated Team 23:06: The Offshore Hiring Mistake That Costs You Great Employees 23:42: Why Weekly Check-ins Keep Good Employees From Leaving 24:52: The Leadership Habit That Earns Your Team’s Respect 26:27: The Hiring Advantage Remote Businesses Have Over Everyone Else 31:41: The Fastest Way to Learn What Bigger Businesses Already Know 38:34: The Tiny Discount Error That Cost $205K in Profit To see more from Dean you can follow him on instagram @dean.leibbrandt or on LinkedIn. To find out more about Nakie you can follow them @nakie or nakie.com If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync