GTM Uncensored

Stop Selling What Isn't Real

July 15, 2026·31 min·4-min readroundtablebusiness
Podzilla Summary (4 min)
TLDR
Go-to-market (GTM) strategies fail not because of bad products, but due to siloed teams, misaligned goals, and leadership dysfunction. The real fix isn’t hiring or firing—it’s building unified systems, accountability, and trust across sales, marketing, and customer success. Founders must

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Mentions

Books, people, and resources mentioned in this episode.

People

Adam JayDale Zwizinski

Companies

Revenue ReimaginedDeel

Products & Tools

nooks.ai

Topics

B2b SalesEntrepreneurshipFundraisingLeadershipProduct ManagementSalesStartupsVenture Capital

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