GTM Uncensored

Cold Outbound Isn't Dead, It's Just Brutal

July 29, 2026·44 min·5-min readroundtablebusiness
Podzilla Summary (5 min)
TLDR
The core issue in modern B2B SaaS go-to-market (GTM) isn't just poor execution — it's a flawed mindset rooted in outdated language and commoditized tactics. Jared Robin argues that the phrase 'go-to-market' itself creates a dangerous mental model where companies believe they can win by ou

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Guest

J

Jared Robin

roundtable on GTM Uncensored

Mentions

Books, people, and resources mentioned in this episode.

People

Jared RobinAdam JayDale Zwizinski

Companies

RevGeniusHubSpotSalesforceNotionOpenAIGainsight

Products & Tools

Outreach

Topics

EntrepreneurshipFundraisingMarketingProduct ManagementSaasSalesStartupsVenture Capital

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