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by Tastehead
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- Apr 18, 202445 min
The INCREDIBLE success of THE GUT STUFF | EP:20 Brand New Taste
Alana and Lisa MacFarlane are the dynamic twins behind ‘The Gut Stuff’, the award-winning brand bringing gut health into the mainstream and educating us about the importance of our body’s 'second brain'. Emerging from their Scottish roots, with (self admittedly) less-than-ideal dietary habits, the sisters have gone on to become champions for the power of gut health, redefining what it means to eat well. Their journey began with a landmark twin study in the UK, supervised by none other than&nb...
- Feb 26, 202448 min
How GYM KITCHEN has TRANSFORMED the Ready Meals category | EP. 19 Brand New Taste
Segun Akinwoleola, the brain (and muscles) behind The Gym Kitchen, joins Brandt and Micah to spill the beans on crafting meals that pack a tasty and protein-filled punch. Segun is on a mission to reinvent the face of British ready meals, providing consumers with first and foremost a delicious and convenient meal, that is *actually* nutritious and filling. From the early days of the brand concept and trademarking to the strategic manoeuvres that landed The Gym Kitchen in the nati...
- Feb 15, 202439 min
Squid Game Special - How we made 10,000 Dalgona Cookies for Netflix | EP. 18 Brand New Taste
A cookie to die for? Certainly a project to die for! Fortunately, no one was ACTUALLY harmed in the making or consuming of these Squid Game Dalgona cookies, as Brandt and the Tastehead team talk us through one of the most exciting, and challenging development projects yet. As the biggest trending show on Netflix of 2023, you can imagine the excitement in the team opening the email brief - to develop and make the actual dalgona cookies to be used in the biggest reality game show ever made, Squ...
- Feb 1, 202456 min
How William Kendall went from his Family Farm to Building some of the UK's most well known Brands | EP:17 Brand New Taste
William Kendall, the mastermind behind some of Britain's most iconic household food and beverage brands (New Covent Garden Soup Company, Green & Black's, Cawston Press) has a talent for turning small beginnings into remarkable success stories. Starting out on his family farm in Suffolk, through to studying law, qualifying as a barrister, moving into investment banking then completing an MBA in France, he surprisingly found himself ‘rather unemployable’. Discovering...
- Jan 18, 202448 min
Why it's VITAL for PRODUCT and BRAND teams to WORK TOGETHER | EP:16 Brand New Taste
While a product's taste may be amazing, if its packaging doesn't grab its target audience, it risks staying unnoticed on the shelf. So, how can you ensure that your packaging is as enticing to the eyes as your product is to the taste buds? The challenge lies in effectively translating the taste and narrative of a product into its visual identity, and often, this connection is overlooked, resulting in lacklustre packaging not speaking to its target consumer. To address this, we're exci...
- Jan 11, 20245 min
What is IMPORTANT in a REBRAND? | Brand New Taste
When approaching a rebrand, understanding your core values and how to communicate them to your consumer is vital. For Isle of Wight Tomatoes, all the amazing work they were doing from pioneering the growth of new, taste-driven tomato varieties to their inherent sustainability credentials was being overlooked. They worked with B&B Studios to look inwards and evolve the former ‘Tomato Stall’ brand to the new ‘Isle of Wight Tomatoes’, in doing so becoming recognisable as an iconic British pr...
- Jan 4, 20241h 7m
Leading MARKETING for PRET, GREEN & BLACKS and CAWSTON PRESS - Mark Palmer | EP:15 Brand New Taste
Mark Palmer has an incredibly impressive CV in food & beverage, heading up the marketing teams at Burger King, Pret, Green & Black’s and now Cawston Press. His journey through the food and beverage industry is a masterclass in adaptability and innovation. From his tenure at the globally renowned quick-service café, Pret A Manger, to founding the UK's fastest-growing ambient juice brand, Cawston Press, and now as an investor nurturing start-up concepts, Mark has accumulated a wealth of...
- Dec 21, 202350 min
How JAMES CADBURY Launched TWO Successful CHOCOLATE Start Up Brands | EP:14 Brand New Taste
With such an iconic name, it’s no surprise that James Cadbury is obsessed with chocolate. As you have probably guessed, James’ great-great-Grandfather was one of the brothers that founded the now illustrious Cadbury’s brand. Growing up just down the road from the legendary Bournville site, James had an early fascination with chocolate from a young age. Despite beginning his journey in finance after university, he soon realized that his heart was elsewhere—immersed in the wo...
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About Brand New Taste
This is a podcast for people working in food and drink BRANDS, looking at NEW product development, innovation and marketing, and understanding how TASTE is vital for success. Brandt Maybury and Micah Carr-Hill are product developers and taste experts, having developed 100's of successful products for leading brands such as Green & Black's, Cawston Press, Heinz, New Covent Garden, Waitrose and well over 100 ambitious start-ups. They both have a unique blend of product development and marketing experience, whilst sharing an obsession for all things 'taste' and believe that food and drink should never be style over substance. In 2017 they founded Tastehead, the London-based food and beverage development agency, working with brands of all sizes to develop and launch new and often highly-innovative products. In these episodes, Micah and Brandt share their expertise, insights and stories from their careers that will hopefully guide and inspire marketeers, founders, sales people and many othe
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