164: What Household Brands Can Teach Us About Personal Branding with Fiona Wylie

What can building some of the world’s best-known brands teach us about building a personal brand?In this episode of Beyond the Bio, Sophie is joined by Fiona Wylie, Founder and Chief Executive of Brand Champions. Fiona has more than two decades of marketing experience, including senior roles with household names including Nestlé, British Airways and Pfizer, before going on to build her own award-winning marketing agency.Fiona shares the lessons she has taken from building major consumer brands and how she has applied them to her own reputation and personal brand. She talks about what helped her win clients when she first started Brand Champions, why positioning matters just as much for people as it does for businesses and what individuals can learn from the way successful brands build recognition and trust.The conversation also explores Fiona’s experience returning from maternity leave, why experienced women can find themselves overlooked in the workplace and how years of expertise can become a powerful foundation for building a visible personal brand.In this episode, they cover:What household brands can teach us about personal brandingHow Fiona used her corporate reputation and network to build her own businessWhy positioning matters when building your profileThe differences between marketing a business and marketing yourselfHow to turn years of experience into a reputation people recogniseWhere to start building your profile when you already have years of expertiseConnect with FionaLinkedIn: https://www.linkedin.com/in/fewylie/Check out Brand Champions:Website: https://thebrandchampions.co.uk/LinkedIn: https://www.linkedin.com/company/the-brand-champions-london-ltd/home/Connect with Sophie:LinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/