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Beyond The Bio: Daily Summaries Delivered
by Moja
This isn’t just the fluffy s*** you see on social media.Join me Sophie Milliken, Founder and CEO at modern PR agency Moja, along with my industry-expert guests, as I show you how to raise your profile.Each week I cover topics like, awards, PR, speaking, social media and of course, the power of podcasting – essentially all the good stuff. Whether you’re a budding start-up or a seasoned entrepreneur, this podcast will help you get known in your industry.Let’s go Beyond the Bio.Thank you for listening. Follow the podcast so you don't miss future episodes and leave me a review so I can hear your thoughts.Let's connect:LinkedIn: www.linkedin.com/in/sophie-millikenInstagram: www.instagram.com/moja_sophie/Twitt
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 6 days ago20 min
156: How Becoming Known Changed My Business with Arin Darcan
For years, Arin Darcan focused on building businesses, not building his profile.From running call centres to launching AI-powered follow-up systems, he was busy delivering results behind the scenes. But it wasn't until he started sharing what he knew that his reputation, opportunities and business really began to grow.In this episode, Sophie sits down with Arin, founder of Team Follow Up AI, creator of Call Centre Mastery and co-organiser of AI Business Live, to explore the journey from operator to recognised expert.They discuss why expertise alone isn't enough, how teaching transformed his credibility and why AI has become more than just a business tool. For Arin, it's created the time and headspace to step out from behind the business and build a personal brand that opens new doors.If you've ever felt too busy running your business to invest in your own visibility, this episode will make you think differently.In this episode, we cover:Why building a successful business isn't the same as building a personal brandThe moment Arin realised he needed to become more visibleWhy follower numbers don't define influenceHow AI has created more time to focus on visibilityThe opportunities that came from becoming known in his industryWhat Arin wishes he'd done sooner to build his personal brandConnect with ArinYouTube: www.youtube.com/@arindarcan-bizInstagram: www.instagram.com/arin_darcan/Check out Arin's event AI Business Live: https://aibusinesslive.co.uk/tickets?ref=sophie_millikenConnect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- 1 weeks ago19 min
155: Building a Personal Brand That Looks Like You with Natalie Zabrocki
What does your personal brand look like? And does it reflect the person behind the business? Most people think personal branding starts with LinkedIn posts or a professional photoshoot. In reality, people are making assumptions about you long before they read a word you've written. In this episode, Sophie sits down with Moja's Creative Director, Natalie Zabrocki, as Sophie embarks on her own website rebrand. They explore how visual identity shapes perception, why great branding is about far more than colours and fonts and how to create a brand that feels authentic while positioning you for the opportunities you want. From colour psychology and typography to websites, LinkedIn profiles and presentation decks, this is a practical conversation about creating a personal brand that reflects who you are and helps people remember you. In this episode, we cover: • The difference between a personal brand and a corporate brand • The questions every designer should ask before creating a brand • Why colour and typography influence how people perceive you • Creating consistency across LinkedIn, your website, email signature and presentations • The visual branding mistakes that instantly date your brand Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- 2 weeks ago19 min
154: Building a Personal Brand People Trust with Victoria Houlston
Building a Personal Brand People Trust with Victoria HoulstonWhat does it really take to build a personal brand people genuinely trust?In a world where visibility can often feel loud, performative and focused on quick wins, Victoria Houlston has built her reputation differently. Through honesty, consistency and putting people first.Victoria is the founder of Mummy Wife Businesswoman, Co-Director of 360 Pathway and a leader who has spent more than a decade building businesses and communities rooted in trust. She has led high-performing teams, generated millions in sales and created environments where people feel supported to grow both personally and professionally.Alongside her work with 360 Pathway, Victoria is now helping shape the launch of Wellness.Club, focused on healthy ageing, intelligent weight management and menopause support.In this episode, Sophie and Victoria explore why trust has become one of the most valuable currencies in business, how personal brand is often far more about reputation than performance, and why consistency matters more than chasing visibility for visibility’s sake.They also discuss the challenges many people face when putting themselves out there, what authentic visibility really looks like and why the strongest brands are built by showing up consistently over time.In this episode, we cover:Why trust is one of the most valuable assets in business Why so many people struggle with visibility Building a personal brand in a way that feels authentic The role consistency plays in building trust Why trust matters even more in the wellness industryConnect with VictoriaFacebook: https://www.facebook.com/victoria.houlstonVH/Website: https://www.360pathway.co.uk/mwbwvicConnect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- 3 weeks ago18 min
153: The Truth Behind the Million Pound Salon with Sasha Core
From the outside, Sasha Core looked like the definition of success.Her salon was fully booked, growing fast and building a loyal following. But behind the scenes, the reality was very different.She was stressed, burnt out, struggling with debt and trapped in a business that depended entirely on her.In this episode, Sophie sits down with Sasha, founder of The Salon Owners Club, to talk about the part of business people rarely see. The pressure behind the polished brand, the weight of carrying everything yourself and what it takes to build a business that doesn’t rely on you for everything.Sasha shares how she transformed her clinic into a £1 million business and, more importantly, one she could step away from.This is an honest conversation about success, burnout, visibility and the reality of building a personal brand while navigating major business growth.In this episode, we cover:• Why outward success doesn’t always reflect what’s happening behind the scenes • The hidden pressure of being the face of your business • How Sasha grew her salon into a £1 million business • Building a personal brand alongside an established business • Pivoting from serving clients to mentoring business owners • What founders need to stop doing if they want sustainable growthIf you’ve ever felt like everyone else is thriving while you’re trying to hold everything together behind the scenes, this episode is for you.Connect with SashaInstagram: https://www.instagram.com/sashacoreclinic/Connect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- Jun 28, 202617 min
152: The Cost of Playing Small with Dee Airey
How often do we tell ourselves we’re thinking big… when in reality, we’re still playing small? In this episode of Beyond the Bio, Sophie sits down with success coach, entrepreneur and author Dee Airey to talk about ambition, wealth and why so many brilliant women still hold themselves back. With more than 30 years of experience building businesses across multiple industries, Dee has helped ambitious women gain the clarity, confidence and courage to think bigger and create more wealth, impact and freedom. They discuss the mindset shifts needed to stop playing small, the link between visibility and opportunity, and why owning your ambition matters more than ever. Dee also shares the thinking behind her new book, Set Goals Like a Rich Bitch, and the message she hopes women take from it. In this episode, we cover:• Why so many ambitious women still play small • The hidden cost of staying in your comfort zone • Why wealth starts with mindset • The link between visibility and opportunity • Why women often undervalue themselves • The inspiration behind Dee’s new book • How to start thinking bigger and asking for more Follow Dee Airey:Instagram: https://www.instagram.com/deeairey.successcoach/LinkedIn: https://www.linkedin.com/in/deeairey/
- Jun 22, 202625 min
151: When Your Personal Brand Chooses You with Ivan Hollingsworth
What happens when the thing you're known for isn't something you consciously chose?In this episode of Beyond the Bio, Sophie sits down with Ivan Hollingsworth, founder of Centric Consultants, to explore how personal brands are often shaped by life's experiences rather than a carefully planned strategy.Known by many as "The Thrive Guy", Ivan shares the story behind that label, the lessons he's learned through his son's life-saving heart surgeries and why resilience isn't always what people think it is.They discuss:How Ivan became known as "The Thrive Guy"The difference between being resilient and being perceived as resilientWhy trust and psychological safety matter more than everThe hidden pressures of being seen as the strong oneHow personal brands are often built through lived experienceWhat happens when other people see strengths in you before you doIt's an honest conversation about leadership, visibility, purpose and the reality behind the labels we carry.Connect with IvanLinkedIn: uk.linkedin.com/in/ivan-hollingsworth-a7271944Instagram: www.instagram.com/seb4chufConnect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- Jun 15, 202623 min
150: The Brand Behind the Founder with Nicki James
What makes some founders become the benchmark in their industry while others struggle to stand out?In this episode of Beyond the Bio, Sophie is joined by global brand strategist, speaker, best-selling author and founder of The Haus of Brand, Nicki James.With more than 15 years of experience working with global brands and founder-led businesses, Nicki has helped entrepreneurs build brands that are recognised, remembered and chosen. Her work blends brand psychology, human behaviour and strategic positioning to help founders become the obvious choice in crowded markets.Together, Sophie and Nicki explore why visibility alone isn't enough, what makes people trust and buy from certain brands and how founders can stop competing for attention and start becoming known for something meaningful.They discuss the difference between being seen and being remembered, why so many businesses end up sounding the same, and how founders can uncover what makes them distinctive in a world where everyone seems to be saying similar things.Whether you're building a personal brand, growing a business or looking to establish yourself as a leader in your field, this episode offers practical insights into creating a brand that people don't just understand, but connect with.In this episode:• Why visibility alone won't make you the obvious choice• The role psychology plays in building trust and influence• How to uncover what makes you genuinely different• The relationship between a founder's personal brand and their business brand• Why the most successful brands focus on more than attention• The mistakes that stop founders becoming known for something meaningfulConnect with Nicki:Website: www.iamnickijames.co.ukInstagram: www.instagram.com/thenickijamesConnect with Sophie: LinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- Jun 8, 202621 min
149: Building a Personal Brand that Pays with Sol Hyde
Sol Hyde left his corporate job after just eight months. Today he runs a global online coaching business powered by content and personal branding. After walking away from a traditional career path in the UK, Sol moved abroad and began building his business while learning content creation from scratch. Now based in Cape Town, he helps experts turn their knowledge into scalable online income streams while documenting his journey and building a growing personal brand. In this episode we discuss: • How Sol walked away from the traditional career path • Learning content creation from scratch • Building a personal brand that pays • Designing a business around freedom and choice This is a conversation about content, personal branding and creating a business on your own terms. Connect with Sol: Instagram: instagram.com/sol.hyde YouTube: youtube.com/user/solhyde LinkedIn: linkedin.com/in/sol-hyde Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
About Beyond The Bio
This isn’t just the fluffy s*** you see on social media.Join me Sophie Milliken, Founder and CEO at modern PR agency Moja, along with my industry-expert guests, as I show you how to raise your profile.Each week I cover topics like, awards, PR, speaking, social media and of course, the power of podcasting – essentially all the good stuff. Whether you’re a budding start-up or a seasoned entrepreneur, this podcast will help you get known in your industry.Let’s go Beyond the Bio.Thank you for listening. Follow the podcast so you don't miss future episodes and leave me a review so I can hear your thoughts.Let's connect:LinkedIn: www.linkedin.com/in/sophie-millikenInstagram: www.instagram.com/moja_sophie/Twitt
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