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Beyond The Bio: Daily Summaries Delivered
by Moja
This isn’t just the fluffy s*** you see on social media.Join me Sophie Milliken, Founder and CEO at modern PR agency Moja, along with my industry-expert guests, as I show you how to raise your profile.Each week I cover topics like, awards, PR, speaking, social media and of course, the power of podcasting – essentially all the good stuff. Whether you’re a budding start-up or a seasoned entrepreneur, this podcast will help you get known in your industry.Let’s go Beyond the Bio.Thank you for listening. Follow the podcast so you don't miss future episodes and leave me a review so I can hear your thoughts.Let's connect:LinkedIn: www.linkedin.com/in/sophie-millikenInstagram: www.instagram.com/moja_sophie/Twitt
Latest Episodes
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- Yesterday17 min
171: Social Media Special with Sammie Ellard-King, Rosie Baylis, Niall Ratcliffe and Gavin Bell
In this week’s episode of Beyond the Bio, Sophie has pulled together some of her favourite conversations on social media. Whether you’re trying to turn LinkedIn into a source of leads, working up the nerve to get on camera or wondering how a niche account grows into a business, this compilation draws on insight from four guests who have built their brands one post at a time.This episode covers:How Sammie turned £24,000 of credit card debt into a financial education brand with more than 430,000 followersBuilding a personal brand around a niche, and the client experience that has people travelling hundreds of miles to see RosieWhat high-performing B2B brands are doing differently on LinkedInWhy you don’t need a huge following to generate leadsGoing from nervous on camera to setting yourself a 100-video challengeThe weekly planning routine that keeps video content consistentGuests:Sammie Ellard-KingThe Money Gains Podcast: https://open.spotify.com/show/0J4H8RINrvtG2hoYktpoNOWebsite: https://upthegains.co.uk/Listen to the original episode: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2683128/Rosie BaylisInstagram: @rosiebaylishairTikTok: @rosie_baylisFacebook: https://www.facebook.com/rosie.baylis.hairListen to the original episode: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2212315/Niall RatcliffeLinkedIn: https://www.linkedin.com/in/niall-ratcliffeListen to the original episode: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2682933/Gavin BellLinkedIn: https://www.linkedin.com/in/mrgavinbellWebsite: https://mrgavinbell.com/Instagram: @mrgavinbellListen to the original episode: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2563749/Connect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- 1 weeks ago26 min
170: How to Tell Stories People Want to Hear with Oli Christie
What makes someone stop scrolling and pay attention to your story?In this episode of Beyond the Bio, Sophie is joined by Oli Christie to explore how storytelling can help you build your personal brand, connect with your audience and create new opportunities.Oli has had three very different careers, from advertising to founding and selling mobile games studio Neon Play to becoming a coach and consultant. Now he's using stories from those experiences, some dating back more than 20 years, to build an audience on Instagram and TikTok.With around 7 million views across his content, Oli has discovered that sharing interesting, entertaining and sometimes unexpected stories can be an effective way to build visibility. What's particularly interesting is that much of his content has little to do with his current work, yet it's helping him attract coaching clients.Sophie and Oli explore what makes a story worth telling, how to turn everyday experiences into engaging content and why you don't need an extraordinary career to have something interesting to say.They also discuss the relationship between storytelling and personal branding, how Oli's advertising background influences his approach and what others can learn from his success on social media.In this episode, you'll hear about:How to identify stories from your career that people will want to hearWhat makes a story engaging enough to stop someone scrollingWhy your previous experiences can be valuable personal branding contentHow storytelling can help you build an audience and attract opportunitiesPractical ways to start incorporating storytelling into your own contentConnect with OliLinkedin: https://www.linkedin.com/in/olichristie/Instagram: https://www.instagram.com/olichristiecoach/Website: https://www.olichristie.com/Connect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- 2 weeks ago19 min
169: PR Special with Evan Boyer, Chris Norton, Kierian Cameron and Carol Driver
In this week’s episode of Beyond the Bio, Sophie has pulled together some of her favourite conversations on PR. Whether you’re planning your first press push, wondering why your pitches keep going unanswered or trying to work out if your PR is paying for itself, this compilation draws on insight from four guests who’ve spent their careers on both sides of the headline.This episode covers:What good PR looks like behind the scenes and why reputation is built over years rather than a single campaignWhat journalists are looking for when a pitch lands in their inboxThe pitching mistakes that get founders ignoredWhy print coverage still carries weightHow to measure whether your PR is workingStriking the balance between proactive and reactive PRGuests:Evan BoyerLinkedIn: https://www.linkedin.com/in/evanboyer/Website: www.leaderspr.comListen to the original episode: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/3068584/Carol DriverWebsite: www.caroldriver.comInstagram: @caroldriverFacebook community: https://www.facebook.com/groups/howtomaketheheadlineswithcaroldriver/Listen to the original episode: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2828314/Kierian CameronLinkedIn: https://uk.linkedin.com/in/cultleaderWebsite: https://brandcult.uk/Instagram: @brand.cultukListen to the original episode: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2479493/Chris NortonLinkedIn: https://www.linkedin.com/in/chrisnorton2/Website: https://prohibitionpr.co.uk/Listen to the original episode: https://rss.com/podcasts/beyond-the-bio-with-sophie-milliken/2189682/Connect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- 3 weeks ago12 min
168: Putting Your Best Award Entry Forward with Sophie Milliken
What separates an award entry that makes the shortlist from one that gets passed over, when both businesses are doing equally good work? In this solo episode, Sophie shares her practical advice on writing award entries, drawing on years of helping founders and senior leaders put themselves forward for recognition. She covers what judges are looking for, the mistakes that cost entrants marks, and the simple steps many people skip when they are rushing to meet a deadline. Sophie explains why you should always ask someone else to read your entry before you submit it, ideally a person who doesn’t know your business well enough to fill in the gaps for you. She talks about backing up every claim with evidence, from figures and growth numbers to client feedback, and how to make proper use of the supporting documents section rather than leaving it empty. She also encourages entrants to get in touch with the organisers if they are unsure about a category or a question, something very few people think to do. The episode then turns to what happens next. If you are shortlisted or win, Sophie walks through how to make the most of it with a press release, social media posts and other ways to keep the recognition working for your profile long after the ceremony. In this episode, you’ll hear about: Why a second pair of eyes can improve your entry Using evidence to support every claim you make Making the most of the supporting documents section Contacting the organisers for advice before you submit What to do if you are shortlisted How to share a win through press releases and social media Connect with Sophie: LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Check out the Moja Awards page: https://thisismoja.com/services/awards/ Check out the North East Women of Excellence awards: https://www.northeastwomenofexcellenceawards.com/Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- 4 weeks ago26 min
167: The Power of Being Known for Something with Jo Living
What happens when you stop trying to show everything you can do and become known for one thing?In this episode, Sophie is joined by Jo Living, Founder and CEO of Aces High London, to talk about building a personal brand around an unusual specialism.After ten years in investment banking, personal loss led Jo to rethink her career and eventually build a business around poker. With no background in marketing or personal branding, she had to work out how to position herself, build credibility and get people to take notice.Jo has also had to challenge some fairly entrenched perceptions of poker along the way, moving the conversation away from gambling, bluffing and boys’ nights and towards the skills that translate directly into business, including decision-making, negotiation, communication and confidence.Sophie and Jo discuss why being known for something specific can make your personal brand stronger, how having a clear point of view helps you stand out and whether choosing a niche risks boxing you in. They also look at the role PR has played in building Jo’s profile and creating opportunities.In this episode, you’ll hear about:Jo’s move from investment banking to entrepreneurshipBuilding a personal brand from scratchWhy an unusual specialism can become an advantageChallenging perceptions and developing a clear point of viewUsing PR to build credibility and open doorsThe benefits and potential risks of becoming known for one thingConnect with JoLinkedin: https://www.linkedin.com/in/joliving/https://www.linkedin.com/company/aceshighlondon/home/https://www.aceshighlondon.com/Connect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- Oct 5, 202617 min
166: Why Consistency Beats Polish with Chris Carolan
How often do you hold back from putting something out because it isn’t quite ready?In this episode of Beyond the Bio, Sophie is joined by Chris Carolan to talk about what happens when you stop aiming for polished content and start prioritising consistency.Chris goes live every single weekday. That means publishing when an idea might still be developing, accepting that not everything will land and resisting the temptation to wait until he has something impressive to say.Sophie and Chris explore what that approach has done for his personal brand, what compounds when you keep showing up and how consistency can create opportunities that are difficult to attribute to one individual post or piece of content.They also discuss the less glamorous side of daily publishing, including what happens when content falls flat, how to avoid creating for the sake of it and whether there is a point where consistency simply becomes noise.With Chris working with leaders and organisations in the age of AI, they also look at what AI means for personal brands. As it becomes easier to create more polished content at greater volume, they consider whether being recognisably human, including the occasional imperfection, is becoming more valuable.In this episode, you’ll hear about:Why Chris chose to go live every weekdayWhat consistency has done for his personal brandWhy individual content performance doesn’t tell the whole storyWhat Chris has learned from content that hasn’t workedHow to keep creating without running out of useful things to sayHow AI is changing the value of human contentConnect with ChrisLinkedIn: https://www.linkedin.com/in/chris-carolan/Visit Value First: https://valuefirstteam.com/Connect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- Sep 28, 202622 min
165: How to Become Known in the Age of AI with Ben Albert
How do you build authority when everyone has access to the same tools?In this episode of Beyond the Bio, Sophie is joined by Ben Albert, entrepreneur, marketer and host of the Real Business Connections podcast.Ben shares his “Piggyback Approach” to building visibility by appearing on other people’s podcasts and tapping into audiences that already exist. He explains why the size of a podcast isn’t always the most important factor, what makes someone a memorable guest and how to make a podcast appearance work harder long after the episode has been published.They also explore what happens to personal branding as AI becomes part of everyday marketing. Ben shares how he used an AI bot to pitch himself as a guest on Beyond the Bio, where he draws the line between automation and human input and why greater access to AI could make personality, individuality and human connection even more valuable.In this episode, you’ll hear:What Ben means by the “Piggyback Approach” and how podcast guesting can build authorityHow to choose the right podcasts and platforms rather than chasing the biggest audiencesWhat makes a podcast guest memorableHow Ben used AI to pitch himself for Beyond the BioWhy AI-generated content could make individuality more importantHow to use other people’s audiences to increase your visibility without trying to build everything from scratchConnect with BenLinkedIn: https://www.linkedin.com/in/realbenalbert/Listen to Ben's podcast 'Real Business Connections': https://realbusinessconnections.comVisit Ben's community: https://www.weallgrowtogether.comConnect with Sophie:LinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- Sep 21, 202620 min
164: What Household Brands Can Teach Us About Personal Branding with Fiona Wylie
What can building some of the world’s best-known brands teach us about building a personal brand?In this episode of Beyond the Bio, Sophie is joined by Fiona Wylie, Founder and Chief Executive of Brand Champions. Fiona has more than two decades of marketing experience, including senior roles with household names including Nestlé, British Airways and Pfizer, before going on to build her own award-winning marketing agency.Fiona shares the lessons she has taken from building major consumer brands and how she has applied them to her own reputation and personal brand. She talks about what helped her win clients when she first started Brand Champions, why positioning matters just as much for people as it does for businesses and what individuals can learn from the way successful brands build recognition and trust.The conversation also explores Fiona’s experience returning from maternity leave, why experienced women can find themselves overlooked in the workplace and how years of expertise can become a powerful foundation for building a visible personal brand.In this episode, they cover:What household brands can teach us about personal brandingHow Fiona used her corporate reputation and network to build her own businessWhy positioning matters when building your profileThe differences between marketing a business and marketing yourselfHow to turn years of experience into a reputation people recogniseWhere to start building your profile when you already have years of expertiseConnect with FionaLinkedIn: https://www.linkedin.com/in/fewylie/Check out Brand Champions:Website: https://thebrandchampions.co.uk/LinkedIn: https://www.linkedin.com/company/the-brand-champions-london-ltd/home/Connect with Sophie:LinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
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About Beyond The Bio
This isn’t just the fluffy s*** you see on social media.Join me Sophie Milliken, Founder and CEO at modern PR agency Moja, along with my industry-expert guests, as I show you how to raise your profile.Each week I cover topics like, awards, PR, speaking, social media and of course, the power of podcasting – essentially all the good stuff. Whether you’re a budding start-up or a seasoned entrepreneur, this podcast will help you get known in your industry.Let’s go Beyond the Bio.Thank you for listening. Follow the podcast so you don't miss future episodes and leave me a review so I can hear your thoughts.Let's connect:LinkedIn: www.linkedin.com/in/sophie-millikenInstagram: www.instagram.com/moja_sophie/Twitt
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