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Beyond The Bio: Daily Summaries Delivered
by Moja
This isn’t just the fluffy s*** you see on social media.Join me Sophie Milliken, Founder and CEO at modern PR agency Moja, along with my industry-expert guests, as I show you how to raise your profile.Each week I cover topics like, awards, PR, speaking, social media and of course, the power of podcasting – essentially all the good stuff. Whether you’re a budding start-up or a seasoned entrepreneur, this podcast will help you get known in your industry.Let’s go Beyond the Bio.Thank you for listening. Follow the podcast so you don't miss future episodes and leave me a review so I can hear your thoughts.Let's connect:LinkedIn: www.linkedin.com/in/sophie-millikenInstagram: www.instagram.com/moja_sophie/Twitt
Latest Episodes
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- Yesterday20 min
164: What Household Brands Can Teach Us About Personal Branding with Fiona Wylie
What can building some of the world’s best-known brands teach us about building a personal brand?In this episode of Beyond the Bio, Sophie is joined by Fiona Wylie, Founder and Chief Executive of Brand Champions. Fiona has more than two decades of marketing experience, including senior roles with household names including Nestlé, British Airways and Pfizer, before going on to build her own award-winning marketing agency.Fiona shares the lessons she has taken from building major consumer brands and how she has applied them to her own reputation and personal brand. She talks about what helped her win clients when she first started Brand Champions, why positioning matters just as much for people as it does for businesses and what individuals can learn from the way successful brands build recognition and trust.The conversation also explores Fiona’s experience returning from maternity leave, why experienced women can find themselves overlooked in the workplace and how years of expertise can become a powerful foundation for building a visible personal brand.In this episode, they cover:What household brands can teach us about personal brandingHow Fiona used her corporate reputation and network to build her own businessWhy positioning matters when building your profileThe differences between marketing a business and marketing yourselfHow to turn years of experience into a reputation people recogniseWhere to start building your profile when you already have years of expertiseConnect with FionaLinkedIn: https://www.linkedin.com/in/fewylie/Check out Brand Champions:Website: https://thebrandchampions.co.uk/LinkedIn: https://www.linkedin.com/company/the-brand-champions-london-ltd/home/Connect with Sophie:LinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- 1 weeks ago21 min
163: How to Use AI Without Losing Your Personal Brand with Kathryn Wharton
AI can make building your personal brand faster and easier, but what happens when everyone starts using the same tools and producing the same content?In this episode of Beyond the Bio, Sophie is joined by Kathryn Wharton, founder of KLW Marketing and co-founder of Women in Tech North East, to explore how AI can support your visibility without stripping away the personality that makes people remember you.Kathryn shares how she uses AI as part of her own personal brand toolkit, from keeping her content sounding like her to building AI agents that scout for speaking opportunities and collaborations. They also discuss where AI-generated content goes wrong, how non-technical people can start creating useful AI tools of their own and which parts of your personal brand you should never outsource.If you want to use AI to work smarter, find more opportunities and become more visible without sounding like everyone else, this episode is for you.In this episode, you’ll hear:How to use AI without losing your own tone of voiceHow Kathryn uses AI to find speaking opportunities and collaborationsWhat AI agents are and how you can build them without technical expertiseHow AI can support the visual side of your personal brandWhat you should never hand over to AISimple ways to start using AI to support your visibilityConnect with Kathryn:LinkedIn: https://www.linkedin.com/in/kathrynwharton/Visit KLW Marketing: https://www.klwmarketing.co.uk/Connect with Sophie:LinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- 2 weeks ago24 min
162: Is Podcasting Still Worth It? With Rachel Wood
With LinkedIn, short-form video, newsletters, Substack and AI all competing for our attention, is there still a place for podcasting in your personal brand strategy? In this episode of Beyond the Bio, Sophie is joined by Rachel from the Moja team to look at what’s happening in podcasting right now and why it can still be a powerful way to build your visibility, credibility and relationships. They discuss the rise of video podcasts, changing listening habits, the importance of clips and repurposed content and why download numbers aren’t always the best measure of whether your podcast is working. They also explore who should start a podcast, the mistakes that can make a new show difficult to sustain and what you need to think about before hitting record. If you’ve been wondering whether to start a podcast, revive an old one or make more of the one you already have, this episode will help you decide what makes sense for your personal brand. In this episode, you’ll hear: - Why podcasting is still relevant in 2026 - What a podcast can do for your personal brand - The podcasting trends worth paying attention to - How clips and repurposed content are changing podcast strategy - Why downloads aren’t the only measure of success - The biggest mistakes people make when starting a podcast - Who should, and shouldn’t, launch their own show Connect with Rachel LinkedIn: https://www.linkedin.com/in/rachelwoodpodcast/ Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophie Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- 3 weeks ago23 min
161: How to Tell Stories That Make You Stand Out with Jillian Ivey
What makes someone remember your business when there are dozens of others offering something similar?In this episode of Beyond the Bio, Sophie is joined by Jillian Ivey, founder of Jilletante Creative and a content strategist, writer and editor who helps professional service providers use storytelling to stand out in crowded markets.Jillian believes businesses should focus more on telling than selling. Rather than relying on polished sales messages and strategy decks, she helps people uncover the stories, experiences and points of view that make them distinctive and use them to build trust with the right audience.Sophie and Jillian also explore what happens when businesses rely too heavily on AI-generated content. With more people using the same tools to create content, they discuss why so much of it is beginning to sound the same and whether a recognisable human voice is becoming an even bigger competitive advantage.In this episode, we cover:What “telling, not selling” looks like in practiceUsing storytelling to differentiate yourself in a crowded marketHow much of yourself to share when building a personal brandHow to use AI without losing your own voiceThe common mistakes businesses make with storytellingHow to make your content more memorable and recognisably yoursConnect with JillWebsite: jilletante.comEmail: hello@jilletante.comLinkedIn: https://www.linkedin.com/in/jillianivey/And Beyond the Bio listeners can book a story audit on Jill's website for $50 off! Just use the code SOPHIE. If you are interested in helping pilot Jill's updated story intensive course, reach out via email,Connect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- 4 weeks ago23 min
160: Content That Builds Credibility with Adam Smith
Building an audience is one thing. Turning that attention into credibility, opportunities and business is another.In this episode of Beyond the Bio, Sophie is joined by Adam Smith, Co-Founder of A-Game, entrepreneur and transformational coach, to explore how content and thought leadership can help you become known for what you do.Adam has built an audience of more than 50,000 across LinkedIn, TikTok and Instagram. His approach to sharing his expertise online has helped him work with Premier League athletes and organisations including Amazon and Dell, win multiple awards and build a strong personal brand.Sophie and Adam discuss what separates thought leadership from simply posting content, why having a clear point of view matters and how to turn online visibility into real-world credibility and opportunities.In this episode, you'll hear:How content can create opportunities beyond social mediaThe difference between posting regularly and building thought leadershipHow to decide what expertise and experiences are worth sharingThe role of awards and third-party recognition in building credibilityWhat founders often get wrong when building their personal brandWhere to start if you have expertise but very little profileConnect with AdamWebsite: agameconsultancy.comLinkedIn: https://www.linkedin.com/in/adam-smith-high-performance-coach/And listen to Aligned: The Unfiltered Podcast for Founders wherever you get your podcasts.Connect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- Aug 17, 202621 min
159: Building a Reputation People Trust with Evan Boyer
What does it take to build a reputation that lasts?In a world where AI can generate endless content and everyone is competing for attention, it's easy to assume that being more visible is the answer. But as this week's guest explains, visibility without credibility rarely lasts.This week Sophie is joined by Evan Boyer, founder and CEO of Leaders PR. After nearly 15 years advising global brands including JPMorgan Chase, EY, LG, Lowe's, Panasonic, Red Hat and Volvo Trucks, Evan has built a career helping businesses earn trust, not just attention.Together they explore why expertise and credibility are built separately, why earned media has never been more valuable and what founders often misunderstand about building a reputation that stands the test of time.In this episode, we cover:Why expertise alone doesn't automatically create credibilityThe difference between earning attention and buying visibilityWhy AI is making trusted voices even more valuableWhat successful PR looks like behind the scenesHow relationships, consistency and patience shape long term reputationConnect with EvanLinkedIn: https://www.linkedin.com/in/evanboyer/Leaders PR LinkedIn: https://www.linkedin.com/company/leaderspr/Leaders PR Facebook: https://www.facebook.com/people/Leaders-PR/Leaders PR Instagram: @leaders_prWebsite: www.leaderspr.comConnect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- Aug 10, 202619 min
158: Speaking Special with Sophie-Jane Lee, Sandra Garlick MBE, Alfie Joey and Kamal Ellis-Hyman
This week's episode of Beyond the Bio is a bit different. With summer in full swing, Sophie has pulled together some of her favourite conversations on a theme that comes up on the show again and again: speaking. Whether you're prepping for conference season, weighing up your first panel, or wondering if speaking could actually grow your business, this compilation draws on insight from four guests who've built real careers on a stage.In this episode, we cover:Framing your backstory so it lands as a story, not a CVThe line between vulnerability and oversharing on stageWhy a talk needs one message running through itAdjusting your approach for a room of 30 versus a room of 500The difference between speaking for a fee and speaking for opportunityWhy introverts often make the strongest speakersWhat happens to a performer once they step off stageGuests:Sophie Jane LeeLinkedIn: https://www.linkedin.com/in/sophieturton/Book: www.beyondpalatable.comListen to the original episodeSandra Garlick MBE LinkedIn: https://www.linkedin.com/in/sandragarlick/ Instagram: https://www.instagram.com/sandragarlickmbe/ Website: https://womanwho.co.uk/about/Listen to the original episodeKamal Ellis-HymanLinkedIn: https://www.linkedin.com/in/kamalellishyman/ Website: www.aimalittlehigher.comListen to the original episodeAlfie JoeyLinkedIn: https://www.linkedin.com/in/alfie-speakeasyguy-joeyListen to the original episode.Connect with Sophie LinkedIn: linkedin.com/in/sophie-milliken Instagram: @moja_sophieWant to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
- Aug 3, 202619 min
157: How to Become the Person Everyone Mentions in the Room with Heather Offord
What does it take to become known, trusted and recommended in your industry?In this episode of Beyond the Bio, Sophie is joined by business growth consultant, speaker and author Heather Offord to explore how visibility compounds over time and why some people seem to attract opportunities wherever they go.Heather is the founder of Clarity Consultants, a multi award-winning growth consultancy based in Glasgow. With more than 20 years of experience in sales and marketing, she has built a reputation that extends far beyond her immediate network through speaking, events, podcast appearances, social media, professional communities and strategic relationship building.Sophie and Heather discuss what it takes to become the person whose name gets mentioned in rooms when you're not there, the visibility strategies that have had the biggest impact on her career and the mistakes that stop many business owners from becoming known.They also explore the launch of Heather's debut book, The Growth Compass, and how becoming an author has strengthened her profile and opened up new opportunities.In this episode, we discuss:Why visibility is about more than social mediaHow networking can create long-term opportunitiesThe role of speaking in building credibility and influenceUsing podcast guest appearances to grow your audienceHow online communities can accelerate your profileThe power of consistency and reputationWhy becoming known leads to more referrals and opportunitiesThe impact of writing and publishing a bookConnect with HeatherWebsite: https://www.clarityconsultants.ltd/LinkedIn: https://www.linkedin.com/in/heather-offord/Buy Heather's book The Growth Compass: https://www.amazon.co.uk/Growth-Compass-build-growth-business/dp/1918123225Connect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/
About Beyond The Bio
This isn’t just the fluffy s*** you see on social media.Join me Sophie Milliken, Founder and CEO at modern PR agency Moja, along with my industry-expert guests, as I show you how to raise your profile.Each week I cover topics like, awards, PR, speaking, social media and of course, the power of podcasting – essentially all the good stuff. Whether you’re a budding start-up or a seasoned entrepreneur, this podcast will help you get known in your industry.Let’s go Beyond the Bio.Thank you for listening. Follow the podcast so you don't miss future episodes and leave me a review so I can hear your thoughts.Let's connect:LinkedIn: www.linkedin.com/in/sophie-millikenInstagram: www.instagram.com/moja_sophie/Twitt
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