160: Content That Builds Credibility with Adam Smith

Building an audience is one thing. Turning that attention into credibility, opportunities and business is another.In this episode of Beyond the Bio, Sophie is joined by Adam Smith, Co-Founder of A-Game, entrepreneur and transformational coach, to explore how content and thought leadership can help you become known for what you do.Adam has built an audience of more than 50,000 across LinkedIn, TikTok and Instagram. His approach to sharing his expertise online has helped him work with Premier League athletes and organisations including Amazon and Dell, win multiple awards and build a strong personal brand.Sophie and Adam discuss what separates thought leadership from simply posting content, why having a clear point of view matters and how to turn online visibility into real-world credibility and opportunities.In this episode, you'll hear:How content can create opportunities beyond social mediaThe difference between posting regularly and building thought leadershipHow to decide what expertise and experiences are worth sharingThe role of awards and third-party recognition in building credibilityWhat founders often get wrong when building their personal brandWhere to start if you have expertise but very little profileConnect with AdamWebsite: agameconsultancy.comLinkedIn: https://www.linkedin.com/in/adam-smith-high-performance-coach/And listen to Aligned: The Unfiltered Podcast for Founders wherever you get your podcasts.Connect with SophieLinkedIn: linkedin.com/in/sophie-millikenInstagram: @moja_sophieWant to be a guest on Beyond the Bio?Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btbThis podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/